7 Words You Should Never Say to Potential Clients!

In this blog post, the readers will discover the seven words that should never be uttered to potential clients. By avoiding these particular phrases, he or she can significantly improve their chances of building positive relationships with prospective clients. Recognizing the power of words and understanding their impact, it is crucial for professionals to choose their language carefully when engaging with potential clients. By adhering to the valuable insights shared in this post, one can ensure that their communication is always effective, respectful, and conducive to fostering successful business partnerships.

7 Words You Should Never Say to Potential Clients!


When trying to win over potential clients, the words we choose can have a significant impact on the outcome. It’s crucial to communicate effectively and avoid using certain words that may deter or discourage potential clients from working with us. In this article, we will explore seven words you should never say when interacting with potential clients to maximize your chances of success.

Investment Instead of Price or Cost

One of the most critical aspects of a business transaction is discussing the financial aspect. Instead of using words like price or cost, it is advisable to frame it as an investment or rate. By using this terminology, you can shift the client’s focus from an expense to a long-term investment in their own success.

For example:

  • “Our service is an investment in your future growth” rather than “Our service has a high price.”

Agreement Instead of Contract

Another word that may carry negative connotations is contract. Instead, use the word agreement when discussing terms and conditions. This subtle change in language can create a more collaborative and friendly atmosphere.

For example:

  • “We will need to finalize the agreement before moving forward” instead of “We need you to sign the contract.”

Approve or Green Light Instead of Sign

Similarly, when seeking a client’s approval, it is more effective to use words like approve or green light rather than sign. These words imply an active decision and a partnership, rather than a mere formality.

For example:

  • “Once you green light the proposal, we can get started on the project” rather than “Once you sign the document.”

Better or More Effective Instead of Bad or Wrong

When addressing any concerns or drawbacks, it is crucial to emphasize improvement rather than focusing on the negative. Instead of using words like bad or wrong, opt for phrases like better or more effective. This allows you to acknowledge the concern while highlighting the potential for improvement.

For example:

  • “Yes, and the reason our services are more expensive is because we offer X, Y, and Z, which provide better results” rather than “Yes, but our services are expensive.”

Yes and So Instead of But

In conversations with potential clients, the word but can unintentionally create a negative tone. Instead, replace it with yes and so. This linguistic shift allows you to agree with the client’s concern while offering a solution or alternative perspective.

For example:

  • “Yes, we understand that this feature is crucial, and so we have implemented a solution that will address your specific needs” rather than “That feature might be important to you, but…”

Now that we have discussed these essential language considerations when interacting with potential clients, let’s move on to some frequently asked questions.


  1. Can using these words really make a difference in winning over potential clients?
    Yes, the words we use can significantly impact how potential clients perceive us. By choosing our words carefully, we can create a positive and favorable impression.

  2. How can I reframe a pricing discussion as an investment?
    Instead of focusing on the cost, emphasize the long-term benefits and outcomes that the potential client can expect from their investment.

  3. Are there any other words I should avoid using during client interactions?
    While the words mentioned in this article are important to avoid, it is also essential to stay empathetic, respectful, and attentive to the client’s needs throughout the conversation.

  4. Is it essential to rephrase negative feedback into positive language?
    Absolutely! By rephrasing negative feedback into a positive light, you can show your commitment to improvement and customer satisfaction.

  5. Can using “yes and so” really make a significant difference?
    Yes, using “yes and so” instead of “but” can create a more positive and collaborative atmosphere. It allows you to acknowledge the client’s concern while offering a solution or alternative perspective.


In conclusion, the words we use when communicating with potential clients can make a substantial difference in the outcome of our conversations. By reframing discussions around pricing, contracts, and potential concerns, we can create a more positive and productive atmosphere. Remember, the goal is to build relationships and establish trust, so choose your words wisely!

Ace The Funnel Builder
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