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Chances are you are wondering ”What is going on with ClickFunnels 2.0”… The truth is, we have been working nonstop on it since the unveiling at Funnel Hacking Live.
Since FHL, we have made some major progress and even some dramatic improvements after doing a ton of rigorous testing with our own launches.
Unfortunately, it takes time to change the world and disrupt an entire industry, but since you have been so patiently waiting Todd and I wanted to make this video to give you a bit of an update.
We also wanted to remind you where we started and where we are going, so we hope you enjoy the story.
#clickfunnels , #ClickFunnels2.0 , #update
Chapters:
00:00 – Intro
00:32 – Category King
03:32 – The Offer
12:42 – ClickFunnels 2.0
16:25 – The Future
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[Music] Foreign So when we started click funnels we were Obviously optimistic we were hopeful we Thought that we had something amazing That was going to help change people’s Lives But even the industry at the time it Seemed relatively small like as in tens Of thousands of people out there that Potentially were even in our target Market little did we know that like Like I thought 10 000 was the ceiling That was the goal like the 10 000 we Have everybody and um who knew what Would become obviously today like Foreign We launched and we got to about a Thousand users like right out the gate It took a little while we had to figure Out how to sell it how to figure out Which funnel was going to actually Convert people into click funnels Russell figured out how to Market it Correctly through a webinar and we just Blew up overnight and by our year mark We actually passed 10 000 members making Us the biggest company in our known Industry Again if you rewind back to the Beginning of Click funnels eight nine Years ago like funnels was not a word in People’s vocabulary their websites there Were sales processes sometimes but that
Word wasn’t something that people used And within like a year of clickfunnels Going live like everybody was a funnel Consultant or Guru like everyone’s Launching courses and products it Created so much desire and demand in the Market for this concept of funnels and Also there were Dental funnels and Chiropractor funnel and like every Industry started like understanding this And adopting it and like creating their Own version of it That’s right man this thing that we this Little idea we had that we created has a Life of its own and it’s been magic Watching it grow There’s a website called click funnels I Am a click funnels user how to build Your funnel within click funnels where Over a hundred thousand users and we Vastly underestimated what the potential Market was for this we’re somewhere Between three and four hundred people Now they do work directly as employees Or contractors of Click funnels we had This office here in Boise Todd opened an Office in Atlanta we have 2 000 or so Two comma Club winners multiple two Comma Club X winners dozens actually at This point we also got featured Inc and Forbes and Success magazine We have hundreds of people in Masterminds dozens of people in our Inner Circle and category Kings program
We did trips and events with our Affiliates with our big partners and With some of the people who are our Biggest success stories every business That we have on the platform has you Know multiple employees that they Touched hundreds or thousands of Customers that they touch so when we Look at like our hundred thousand person User count we’ve actually reached Millions of people which is kind of Mind-blowing to think about at this Point And it became this community in this Group of people How do I imagine that’s how it was with A lot of the early companies you get Tesla you look at Apple you look at These the big iconic companies today Like they started with like the early Innovators and like almost starting like This cult-like feeling where they knew Something nobody else in the world knew And they knew how to leverage this thing I remember speaking at Grant cardone’s Event on stage in Mariners baseball Stadium from 35 000 people talking about Funnels for crying out loud and people Were engaged and they were excited it’s Like the right of Lifetime like how Often are people gonna do something like This like the whole thing was just was Just crazy Foreign
[Music] [Music] Something that was really out of left Field for us at the time So we always viewed ourselves and we Knew that we were creating value for People we knew that we were a valuable Company but we never really seriously Considered raising money or taking on Funding or anything like that because we Were profitable we’ve been profitable Since day one we actually ate our own Dog food we built funnels we sold things We made money reinvested that money in Growing the company and building the Software We were very proud of the fact that we Were bootstrapped and even more so than Being proud of it like we were trying to Show to other entrepreneurs Like Us and Other business owners like you don’t Have to take on money you can build a Company with funnels instead of funding That’s part of the message of Click Funnels the podcast introduction Literally makes fun of people who take On Venture Capital we don’t rely on cash For Venture capitalists to get started And we don’t even have goals to go Public either in fact our motivation is The exact opposite exact opposite so for Years we get so many people wanting to Buy equity in the company we just said No to everybody
But in 2020 hit as the crisis sweeps the Nation quarantine state of emergency Shelter this was in the middle of the Pandemic right we are all remote like The world seems like it’s falling apart With many small businesses and Entrepreneurs now struggling to stay Afloat there’s chaos social unrest Political controversy tax concerns all Kinds of things were happening at this Point being hit harder than others when It comes to this panda It was it was definitely tempting that We had a way to safely and securely exit During that window of time is when it Got louder people had money and they Were trying to figure out what to do With it this time the offers were coming In and they were You know the initial offers were big When someone first drops the number of Billion dollars like That’s when we’re like oh oh yeah we Should take this call you know it’s you Hear about unicorns and valued a billion Dollars like are we a unicorn like I Want to find out like we were just Curious and I think that’s what started The conversations and then Where those things work is that then You know if you’re if one person is Bidding against you you’re living with What they think it is and so we found a Friend who was a broker and we asked his
Opinion he said well you should show it To a lot of people and so he put Together a packet with some slides and Send it out there and it was crazy Because I remember getting the message Back and the first one was like we had 150 people who signed ndas who want more Information about your company And some of the names were like the Names that you’ve heard of right like This is legitimate like we’re like this Is crazy right and literally it’s like a Funnel you go from 150 companies to 100 To 80 to 50 to 60 you know 50 to 30 to 10 and and we just kind of went through The process and As it got closer and closer to like Somebody making an official offer I Start getting more and more Uncomfortable For me this is this is my art like If I was to sell click funnels tomorrow The next day I’d be building a funnel Like that’s this is what I do this is All I’m gonna do I’m gonna keep talking In fact part of the negotiations are Like cool if we sell it can I just keep Doing what I’m doing now I got it I love What I do I don’t want to change that I Want to keep doing well I want to keep Writing books I want to keep helping Entrepreneurs like entrepreneurs my People have been called to serve and I Think as we got closer and closer I had
This fear of like what if I lose that Like that’s so important to me [Music] Oh You love what you do you light up when You I love being around you when you Talk y’all get immense quick funnel it’s Like wow it’s like so for you to sell That is really exciting right now I don’t know if it’ll be exciting five Years from now and last you found the Next most exciting thing that you’re Gonna go build and make happen and go do I would not let the momentum of the Business determine where my life is Gonna go I decide where my life’s gonna Go and decide where the business needs To go based on that [Music] It was a Monday morning that the office Was to come in I was telling my wife Like this is coming Monday I don’t want To do it But I think Todd really wants to do it I Can’t just like text him Um I want to fly out there and she’s Like okay like when I’m like like The next day I’m on a flight flying to Atlanta Todd picking up the airport and we drove Back to his house just kind of talking About the possibilities and Opportunities We pulled in like two in the morning
Ashley his wife was there and so we sat Down and talked a little bit and I Remember telling him like I know we’re Getting the offer tomorrow but like I Don’t want to take it like I don’t want To keep doing what we’re doing But I can’t do that without you guys Like The reality was like I knew we didn’t do Something different but I couldn’t do it Myself like I needed taught like I don’t Know how to program or develop like for Click funnels go to the next level we Need to do something dramatically Different from the programming side and I can’t do that so if Todd’s out I have To be out because there’s nothing we can Do but if we decided to stay like I need Taught in to do this and I was like Ashley like that means I need Todd for The next like two or three years to like Build what we need to do so we can hit Our goals What’s shocking is that him and I ended Up having the same thing in mind like That we basically for different reasons Didn’t think that it made sense to take Any number into cell right now that it Was too early but we’ve still had a Larger mission to accomplish honestly we Were in agreement on was simply that we Wanted to drive the mission of Click Funnels forward without outside Influence determining how we would
Accomplish that goal part of that was Honestly to build what is Click funnels 2.0 and we felt like it was something That no venture capitalist no PE group No one’s going to roll the dice on that Was looking for a three to five year Exit this is a larger mission Foreign [Music] As we knew we got the offer we sat down It came through and The offer was insane It wasn’t what we thought it was but When you see an offer like that like it Would change our life forever it would I Would never have to work my kids my kids Kids my kids kids would never have to Work again for for Generations That was definitely nerve-wracking we Sat down with our investment banker he Presents the offer gives us the numbers Explains to us why it’s a crazy good Offer and why we should accept it and Why we’d be crazy not to frankly But we kind of had other things in mind And so we spent the next day or two Talking about that Dave got so excited Dave jumped in a Plane and flew out next day Dave’s at The office and so we’re all Center Brainstorming and then Todd’s like we Had to get out of the office let’s go to My lake house y’all at your house Because you’re at your leg place where
Are you we’re at the lake house that is That’s awesome And um I remember it was like literally In the middle of the elections the time And so we had big whiteboard the first Thing we wrote is how do we make click Funnels great again and it was crazy Like a year earlier Todd had mapped out His vision where he wanted to be and so He found his little notebooks and stuff As we were going through this I pulled Out some uh some notes that I’d been Working on honestly for about two years Like it’s something that I felt called To do that I felt like the industry Needed that our customers needed that The market as a whole was actually Desperate for it was a major issue that Was blocking people from being Successful in Business Online we needed To create something that would be the Easiest way to launch an online business To remove the obstacles to find out what Sucks about running an online business And get rid of it Dusted off that notebook and we started Going through it line by line it was Just really a game changer to go through It together and get on the same page About it The biggest concern I had going into This conversation with Russell about This was I knew that this was not a Couple of enhancements that we should do
To the existing platform that we should Do to the existing business I knew Inside that it had to be an entirely new Platform that would set the foundation For the next decade of our industry and That is a scary Prospect Todd was like We can’t make click funnels great like We wanted to be inside of the current Framework with insurance staff employees And team like all the stuff we’ve done The software he said the only way to Actually do what we really want to do Like what our dream is is we would have To completely start over from the ground Up and rebuild click funnels from the Ground up it’s a lot of uncertainty it’s A lot of on top of the uncertainty that Already existed in the market and into The industry at the time in the middle Of a pandemic I wanted to clear the Slate and introduce an entirely new risk And that was the scary Prospect for me To even pitch Russell on that concept to Begin with but Luckily he responded exactly how I would Have hoped Spill 2.0 [Music] Now here we are two years plus into Development really four years plus into Actually architecting this thing and we Have accomplished building what is the Biggest game changer to the industry Since click funnels
Foreign Big boards that said like what do you Want click funnels to do people put Sticky notes on these boards and we’re Always watching and taking notes We saw what our competitors had tried to Do we saw what people inside of our Masterminds we saw with people going From zero to a million dollars from a Million to 10 million and then 10 Million to 100 million and like what are The things that our platformer need to Do to be able to take somebody from I’m A brand new beginner all the way to the Point where they could build an entire Huge company off of the foundation of Click funnels The biggest thing about click funnels 3.0 is it is the easiest way to launch Your business online it is more than a Funnel Builder it is an entire platform For running your business We’ve always been the easiest way to Build a funnel to optimize your Conversions to get the most money and The most Roi out of your advertising but We’ve taken that marketing specialty and Applied it across everything we’ve put The best practices that we know and love Into courses creation into upsells into Your customer center into cross-selling Into fulfillment You can build your blog you can build Your eCommerce store using the click
Funnels editor have your CRM your Product inventory your fulfillment all Of it inside of One Umbrella We’ve optimized it for sales and Marketing to get the highest Roi for you [Music] I think we’ve always talked about a new Click funnels in some sort of way or how We can make app just so much better A lot of it is learning from our past And a lot of it’s just taking us to a Places we couldn’t go when we originally Built software Todd’s vision for it as this All-encompassing package that he’s going To do so much and that we’re leveraging So many different Technologies to make It happen and bringing them all together Into one single platform There’s Something Magic that happens when you Have your CRM in the same place that you Have your sales in the same place that You have your email marketing courses And blogs and sites and products getting To the Fulfillment shipping page Building you’ve got your workflows and Automations you’ve got analytics and Reporting is going to be real time it’s Going to be fast it’s going to be Accurate it’s going to be really really Cool we’ve been able to build full API Integration so if anyone has to Customize something they have that Option you’re able to do split testing
Built in but you’re also able to do Split testing of paths you’re able to do Decision trees in what we call Smart Funnels real-time funnel decisions to Optimize your funnel in real time as a Buyer goes through it to sell them the Right thing at the right time Scope was kind of scary to look at here You’re taking on companies like Shopify And Squarespace and kajabi as well as You know rebuild what we already had Ourselves And the beautiful thing about click Funnels 2.0 is it brings together Under One Roof all of these different Functions just being able to learn one Thing and then knowing how to use that And then being able to use that every Day to do your business I think that Takes off a lot of pressure from a lot Of businesses Foreign Since we launched click funnels has been Crazy it’s been like like the ride of a Lifetime we’ve had you know crazy lows Throughout the process and highs that Were hiring they’ve ever dreamed of Honestly like just the the option had to Serve so many entrepreneurs has been for Me like more than I could ever dreamed Of We’ve had a chance to watch as like These entrepreneurs who take these Principles and the software and the
Ideas and they completely changed their Life their life their families life Their employees life but then you see The next level where the products and Services they’re selling is changing Their customers lives and the ripple Effect from it Um Yeah it’s just been the greatest thing In the world to begin with I want to Talk about you guys my people My Tribe My entrepreneurs I am a big believer That entrepreneurs are the prime movers In our society this is why I’ve made it My life’s Mission my life’s calling to Serve you guys at any level I can There’s a lot of things that I could Have done Todd could do we could walk Away but we don’t because we love you Guys because I don’t believe that the Changes we need in this world could Happen through government I don’t Believe it’s gonna happen to school System it’s going to happen through you Guys right here And so on our side like it’s been so Grateful to have a chance to serve you As entrepreneurs thankful for you guys Taking the bet on us when it wasn’t the Cool thing to build funnels nobody knew What it was and you guys jumped in and You’re a part of it and I’m even more Excited for the future people find out About this for people who don’t even
Know this exists yet to like to find out About this community and these people And come in here and watch as their Business change and as their lives Change as well So proud of what I’ve seen you guys Create with click funnels 1.0 and what You’ve been able to accomplish I can’t Wait to see what you accomplished with Click funnels 2.0 [Music]
