If you have to sell really hard it's Because your branding is wrong it means You haven't provided enough value in Advance despite being able to teach Somebody who has no brand how to make Enough money to pay their rent and Whatnot there's a better way and the Better way to do it is be a little bit More patient rather than just going for The jugular on the first call that You've ever met somebody actually Breadcrumb provide a little bit of value Provide a little bit more provide a Little bit more and then wait until they Ask and then it becomes a much easier Conversation and your pricing can be 10 Times higher now you've created demand Rather than artificially stimulating Through Brute Force