Are you struggling to find new design clients? Look no further than YouTube. As a designer, I have developed and refined a tried and tested method for discovering new clients on the world’s largest video sharing platform. In this blog post, I’m excited to share my tips and tricks so that you, too, can start leveraging YouTube to expand your client base. Whether you’re a seasoned designer or just starting out, this method can help you connect with potential clients and ultimately grow your business. Let’s dive in!
Discovering New Design Clients Through YouTube: My Tried and Tested Method
As a designer, finding new clients is challenging, especially in a highly competitive industry. Many designers opt for traditional marketing methods, such as networking and paid advertising, to attract new clients. However, there is one strategy that designers have been overlooking, and that is YouTube. In this article, I will be sharing my tried and tested method for discovering new design clients through YouTube.
Creating Simple Design Case Studies to Attract New Clients on YouTube
Creating case studies and showcasing them on YouTube is an effective way to attract new clients and establish yourself as an expert. In my experience, this strategy has worked wonders in helping me discover new clients and build a strong online presence. To get started with this strategy, here are some steps you need to follow:
No Prior YouTube Channel or Many Subscribers Required for this Strategy
You don’t need to have millions of subscribers or a prior YouTube channel to start using this strategy. Even if you are starting from scratch, you can create a new YouTube channel and start showcasing your work.
Getting a Screen Recording Tool
A screen recording tool, like Loom, is essential for creating a design case study for YouTube. You will need to record your screen as you talk about the design project.
Obtain Client Permission to Use Their Website for the Video
Make sure you obtain permission from your client to use their website for the video.
Showcasing the Website and Discussing the Process, Client’s Perspective, and Problem-Solving
When recording the video, take your audience through the design process and explain the project from the client’s perspective. Discuss the challenges you faced and how you solved them.
Adding Specific Data Points or Past Client Testimonials for Effectiveness
To make your design case study more effective, you can add specific data points or past client testimonials. This will provide social proof and increase your credibility.
Using TubeBuddy to Find Catchy Titles, Optimize Video, and Suggest Tags for Ranking on YouTube Search
After recording the video, use TubeBuddy to find catchy titles, optimize the video, and suggest tags for ranking on YouTube search. This tool will help you improve the visibility of your video and attract more viewers.
Adding a Call to Action in the Video, Offering Services and a link to the Website or Landing Page
Finally, it’s important to add a call to action at the end of your video. Offer your services to potential clients and provide a link to your website or landing page.
Your Strategy is Passive: Videos Live Forever
This strategy is passive as videos live forever, helping viewers see you as an expert and building trust. This increases the chances of attracting new clients.
By following these steps, you can create a simple design case study and showcase it on YouTube. This method has helped me discover new clients and establish myself as an expert in the design industry. Try it out and see how it works for you.
FAQs after Conclusion
Will this strategy work for designers in other industries?
Yes, this strategy can work for designers in other industries as well.
Do I need expensive equipment to create a design case study for YouTube?
No, you don’t need expensive equipment. A screen recording tool, like Loom, is enough to get started.
Should I hire a professional video editor to make my design case study look more professional?
While it’s not necessary, hiring a professional video editor can make your video look more professional.
How frequently should I create design case studies for YouTube?
There isn’t a set frequency for creating design case studies for YouTube. However, it’s important to maintain consistency and keep your audience engaged.
Can I showcase other design-related content on my YouTube channel, or should I just showcase case studies?
You can showcase other design-related content on your YouTube channel. However, make sure to keep your content relevant and valuable to your audience.