Do THIS to 10x Your Sales Funnels Profits

– Alright, for everyone
who’s tuning in, My name is Russell
Brunson and right now I’m going to be covering
another really cool question About how to grow your
company, how to do funnels, And today’s question is
called Funnel Profits. ”Russell, what can I do to
10x my Sales Funnels’ profit?” Okay, so I’m going to begin
by doodling out a sales funnel Now, obviously every
sales funnel is different. Ever since we launched
the company Click Funnels, People have been able to create
all sorts of sales funnels So you can do simple
ones, complex ones, There’s a bunch of variations But most sales funnels aren’t
that complicated, right? Unless you are using
really confusing software, Then some people
get really confusing But I like to keep it simple. So, most of mine are going
to be like a landing page Where my goal is to get
somebody’s email address. So it’s going to be an
email form and a button. Then from there I
go to a sales page, Or maybe there’s a video
and then there’s a button Where somebody gives me
money and then the next page, Maybe there’s a page where
there’s another video here And then there’s an upsell Where they click a button
and there’s an upsell. So, like, that’s a
basic funnel, right? And so the coolest
thing about what we do As funnel builders
inside of Click Funnels And if you’ve read the
Dotcom Secrets book Or any of my books, I go deep
into how these things work Like step one, step two and that A whole bunch of
different funnel types But what people
understand is that The reason why
this is so magical And the reason why I’m
making really simple funnels Is because I can test
something, right?

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So let’s say I create the
funnel the best I can, I don’t know if it’s
going to work or not, Then I go over and I
talk to Mr. Zuckerberg Over at Facebook and I say
I’m going to buy some ads. Right, so I go
and I buy some ads And I drive traffic into this. Now what’s cool about this Is I can go and I
can buy some ads And some people, depending
on your budget might be like 10 dollars, or 50
dollars, or 100 Or 1,000 or something but
I usually put some money in And I sit back and I just wait And I watch it and
what’s going to happen Is the ads, the market
is going to show me Exactly what’s working,
what’s not working. Okay? So what’ll happen
is like, let’s say I spent 1,000 bucks, right. So say I spent 1,000 bucks Let’s say it cost me
a dollar per click Just to make the
numbers easier, right. 1,000 people end up showing
up on this landing page. So then I look at, okay, Of the 1,000 people ending
up on the landing page, How many people gave
me their email address? And I’ll look at that
number and say, okay, Looks like we had 378 people
gave me their email address So, the conversion of step
one and step two is with 378. They also, okay, from 378 people
gave me their email address How many actually purchased? And I’ll say okay, well,
we ended up having, Say, 10 people that
actually purchased, And say, okay, how many
people took the upsell?

From the upsell we say, okay, We had one person take
the upsell, right? So now I look at these
numbers and I say, okay, What is, like, 1,000 people came, and
I got 1,000 dollars So that means the ad, It means I’m spending
about a dollar per click Which is actually really,
really good, right? So I know that the ad over here, So this is Facebook and
I’m placing the ad, okay, I know that that
worked, that was good So I’m not going to touch the
ad, because the ad’s perfect. And I come over here,
1,000 people hit, 378 So that means that
37% opt in, right, Which is pretty good,
that’s not horrible, It’s not the best
but it’s pretty good. Okay, so that means if I
draw a little number here, It means 37.8% of the people
opted in on this page. So this page is a winner
winner chicken dinner. I’m not going to touch it But I’m going to be very
excited about it, right. So now 378 came to
this page and 10 bought So what’s the math on that For all our
mathematicians at home. Let’s see, it means,
what, 3.7%, I believe. Am I right on that?
Anyone check my math? (laugh) Bought off
this thing here, And 1/10 means 10% bought here. So I’m looking at
all these things, So 37%, 3.7%, 10%. So if I’m looking at this funnel
and I’m coaching somebody, I’m going to say,
okay, what’s broken? The ads are doing
awesome, a buck per click, Winner, that’s awesome.

Number two, 37% opt-in
rate, that’s cool, We’re not going to
worry about this. 3% sales rate, that’s, depending
on the price point here, That’s not too bad, and
then 10% upsell rate, 10%, like that’s, maybe that’s
really really low, right? And again, I can
shift these numbers, Let’s say I shift these
numbers and I go from 378 To let’s say we only get
78 people to opt-in, right? And then all of a sudden
these numbers start shifting So now it’s like oh, crap, In this funnel we only
had 7.8% opt-in rate. Now I’m looking at
that and I’m like There’s your issue,
that’s the problem. That’s a horrible opt-in rate. So what do we know? It means I didn’t use enough
curiosity on the landing page. It means my landing
page was too flashy, It was confusing
people, whatever it is. So I’ve got to change that,
right, so I come in there And we call these
funnel audibles, I come in there, I
call them audible, I need to tweak this
page a little bit. I make some tweaks,
some changes, And hopefully this
goes from 7% to 17%. And we keep tweaking
it, and now it’s 27%, Now it’s 37%, we
make the changes, And then eventually
this goes back to green Where we’re like sweet,
that number’s awesome, I’m really happy at
37% that opted in. And now, you know I put
a dollar into ads now, Maybe back here two
dollars pop back out. Which that’s all marketing
is, it’s all funnels are Is how do I build a funnel
where I put a dollar In advertising in and
get two dollars back out.

Okay, if you had a slot machine
where you put a dollar in And every time it
popped out two dollars, How many times would
you put a dollar in? You’d put in a dollar
every single day As often as fast as
you could, right? So same thing, so we’re
building the slot machine Where you put a dollar in,
get two dollars back out. That’s all we’re playing with
this game, it’s super fun. And so, all I’m
looking at is okay, I put the dollar in, I
get two dollars back out, If not, which one of
these numbers is skewed. And then I figure out,
okay, opt-in rate is awesome But this is only
converting it at a 0.5%? That’s the red one,
this is the one, Something’s not right here. And my video’s not right,
or the offer’s not right, Or something’s not right, so
I’m going to tweak some stuff, Change some things, spend
a little bit more money And see what happens. And then I’m going to make
some tweaks, some changes, Spend some more money, and
keep going with that process Until it works and
I have a funnel Where I can put a
dollar in advertising in And get two dollars back out. So that’s how we 10x our
Sales Funnels’ profits. If you look at anybody
in my inner circle, People I coach directly,
my own funnels, This is the game we play. We create our best
version we possibly can, We go spend some money on ads, And then we sit back and
watch, see what happens, And then we come
back and say oh, Our guess on this
page was wrong. Or this was awesome,
that’s awesome,

This is doing bad. Or these three are doing awesome But our ad costs we’re paying
like 22 dollars per click Maybe our ad’s horrible,
let’s change the ad around. And you just make a couple
adjustments and tweaks Until it works, and as soon as
it works you’ve got something You can put a dollar in and
get two dollars back out. Then you just dump in as
many dollars as you can And every once in a
while, not all the time But every once in a while you
build a funnel that’s so good Where instead of putting a
dollar in and getting two out, You put a dollar in
and you get three out, Or five out, or 10 out, And this is like the big
paydays you’re looking for. But we don’t know which
ones this is going to be Which is why it’s so much fun Building funnels inside
of Click Funnels. You try one, test it out, Sometimes it works,
sometimes it doesn’t. Then you try another one,
sometimes it works, it doesn’t. Try another one,
make some tweaks, Make some changes until boom, Something hits and then
it’s off to the races. So, that is how you
10x your sales profit It’s just by
watching the numbers And doing basic, simple math,
making simple adjustments, Trying again, and
keep doing that Until you have something
that actually works. Thank you so much for watching! Every single week we publish
new secrets just like this So make sure you subscribe
so you don’t miss any of them And I will see you
on the next video.