DotCom Secrets | Russell Brunson | Book Summary on click funnels

When the internet was new doing online Business was easy You need a product and you need to send Traffic on your product For example you have the product worth 200 You purchase traffic to sell the product How to purchase traffic Just by running ads on facebook google Etc So let’s assume you need to spend one Dollar to show your ad to one person Which means your cpc is one dollar then You need 100 To show ads to 100 people and let’s Assume your conversion Rate is one percent which means out of 100 people one person buys your product So you spend one hundred dollars and one Person by your 200 Product you spend 100 and earn 200 So for every dollar you spend you Getting two dollars back If you create a system in which you are Putting dollar and you are getting two Dollars back Maths is simple if you spend one hundred Dollars you will get two hundred dollars Back You spend one thousand dollars you will Get two thousand dollars back and so on This was happening when the internet was New but now competition in the market is Too high

If you take the same example where your Cpc was one dollar Now it is three dollars that means you Need to spend three hundred dollars To show your ads to 100 people and if Only one person buys your two hundred Dollars product You spend three hundred dollars and earn Only two hundred dollars You are losing money you are spending Three dollars and getting two dollars Back Most businesses think that the problem Is in the traffic or its conversion But russell brunson says it’s neither a Traffic problem nor the conversion He says that you can’t afford to Purchase the traffic to fix this you Need to fix your funnels Back to the example instead of 200 you Are earning 500 Then your business will be profitable in This video i will give you a summary on What funnels and how to fix funnel Problems from the book Dot com secrets by russell brunson Section one ladders and funnels to start The book russell introduces you to the Concept of the value ladder This is a visual mapping of all the Products or services you can offer to Your dream client in ascending order of Price Ideally you would like to sell people

Your best most expensive product right But it’s unlikely someone would buy that From you if they didn’t know who you Were yet With a value ladder you can offer Something to people at a lower price Point Where they are more willing to pull out Their wallets then once you demonstrate The value you can actually provide You’ll get a certain percentage of Buyers climbing up your ladder to Purchase your more expensive But more value-packed products for Example value ladder for a dental Practitioner would look something like This Teeth cleansing lightening retainer Cosmetic those four steps in this Particular worth ladder are examples of What a dentist can use The consumer comes in for a routine Tooth cleaning Then the dental practitioner says that Your teeth could be lightened a bit So he then upsells you on teeth Whitening and after that after the Bleaching He upsells the retainer by stating that You might take advantage of making use Of a retainer And lastly the dentist says that you can Take advantage of cosmetic dentistry Each step up the ladder the price goes.

Up and up Think about your company and see what You can include in your value ladder Funnels in the other parts of this area Russell informs you how to best set About beginning your sales funnels A funnel moves people through the sales Process the objective is to have them Get in the funnel and convert as a lot Of them as possible And have them return for more however Prior to all of that You initially need to figure out who Your dream clients are russell made it Pretty clear in the book that without This knowledge You will not succeed in running Successful funnels Section two your communication funnel The next section is all About communicating with your audience First russell talks about creating an Attractive character This is all about coming up with an Online persona that will attract people To you And help you build a following these are Your loyal fans who will be the ones to Rush out to buy your products There are four elements you need for an Attractive character Having a backstory the ability to speak In parables Being able to share your character flaws

Is a polarizing figure The second half of the chapter describes Two of the most effective email Marketing strategies for keeping your List engaged The first is called the soap opera Sequence that’s purpose is to help you Bond your new leads with your attractive Character The key idea behind the sequence is to Keep each email open-ended and Entertaining By doing this your subscribers will want To open every one of your emails The next email strategy is the daily Seinfeld sequence These are the emails you need to be Sending to maintain your relationship With Your subscribers because if you don’t Interact with your list on a regular Basis They are going to forget about you and Your future marketing efforts will Decrease in effectiveness What makes the daily seinfeld emails Work is that they are entertaining So each email is 10 content and 90 Entertainment start doing this and you Will see your open rates Click rates and conversations Dramatically increase Section 3 phonology the third section of Dot com

Secrets is all about funnel fundamentals And the strategies behind a successful Funnel One of the important points that russell Emphasizes here is that you shouldn’t Start from scratch when creating a Funnel It’s highly likely that people in your Target market have already created Successful sales funnels So leverage their experience when Creating your own to do this Russell highlights the five elements of Any successful campaign And he teaches you how to reverse Engineer your competitors funnels Next russell goes into the seven phases Of a funnel Here’s a quote from russell that Highlights why you need to understand Each phase The real difference between having a six Seven or even eight figure business Is whether you understand the phases of A funnel and can successfully Monetize the different points along the Line one of my biggest takeaways in this Section was the importance of setting up A pre-frame To maximize your success you need to Properly set your visitors state of mind Prior to every step of your sales funnel To do this you will need to know your Traffic’s temperature so you can create

The proper pre-frame bridge Then you need to qualify your Subscribers buyers and your vip buyers The big spenders understanding and Implementing all these steps will help You get the most value possible from Each subscriber While also delivering the maximum value The last part of this section Russell goes over the 23 building blocks Of a funnel He likens creating a funnel to playing With a set of lego blocks So creating a funnel for your business Is a matter of mixing and matching the Different blocks together Section 4 funnels and scripts i found Section 4 to be the real gem of the book This is where russell goes into detail About some of his best Sales funnels we learn the psychology he Uses behind each funnel and how they Work Then most helpful of all he provides you With fill in the blank templates so you Can implement each funnel for your own Business He also goes over the specific rules he Uses for structuring the perfect One-time offer This is important because the one-time Offers are where you really make the True profit from your funnel The seven funnels he goes into our

Two-step free plus shipping funnel Self liquidating offer funnel continuity Funnel The perfect webinar funnel invisible Funnel webinar Product launch funnel high ticket Three-step application funnel What i like is that these funnels are Based on russell’s own real-world Experience with them For example the two-step free plus Shipping funnel is the exact same funnel He uses to sell Com secrets and click funnels himself It’s kind of funny He built a funnel to sell click funnels Using click funnels It’s a great example of eating your own Dog food section five Click funnels in the last area he Reveals you the power of clickfunnels For those of you who do not understand What clickfunnels is it is simply a site Where you can pick templates for a Funnel and modify it to your liking If you wish to achieve success selling Online you must certainly have a look at Clickfunnels They make it easy to try before you Purchase with a 14-day totally free Trial Dot com secret is merely the method Consumer behavior is heading Even for organizations that have a

Physical presence most consumers will Have their very first interaction with The company online long prior to the Ever appear in person You.

Resources 1: ClickFunnels 2.0 14-Days Free Trial

Resources 2: Your First Funnel Challenge (ClickFunnels 2.0 30-Days Free Trial)

Resources 3: Become A Master Funnel Builder

Resources 4: ClickFunnels 2.0 Help

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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