Well I’m on Facebook and Instagram and Also YouTube what’s up to magnet man Yeah what’s up bro so what are we doing I love you I know if the left one does By itself I’m super excited and that the Right one goes by itself I’m even more Exciting if both of them go off I have To excuse myself from the room for a Minute so do we just we should like Create a unicorn funnel that has all of Your best stuff all the stuff that you Do getting sent by people and hereby or Perhaps merchandise oh look merchant oh Wait sorry I left that hat in the other Room oh man is that my other pants that You were gifted this was one that came From my good friend Gordon Wat in Las Vegas Nevada so he sent this to me cuz He knew it would brighten my day and it Did and I’ve been walking around Annoying annoying my wife and scaring my Dog because I walk up to the dog and go Like this and she it’s pretty funny Actually she’s a chihuahua too so it’s Even more terrifying oh yeah well it’s Good to be back with you Friday spin the World while I didn’t have doing stuff Traveling and meeting people and all Sorts of fanciness so living that Russell brunson lifestyle brother the Westie lifestyle no it was folios in Puerto rico who are important we live in You were in Puerto Rico last week Meeting with a whole bunch of people
That is interesting there like all these Personal development geniuses and then There’s like me and two other 90 Direct-response geniuses and it’s funny Because like all of them are a little Bit scared to sell the way we do and We’re like so obsessed with selling but Like they just like serve so much worth Anyways it was this really cool dynamic Of like selling people versus serving People and I guess try to blend the two Worlds into one super thing so it was Fun a good time There you go awesome well I always Believe that if you’re serving people You have a responsibility to sell them That’s true I agree it’s finally most of Their response beliefs are like me feel Guilty selling stuff And interesting so one thing I they Shouldn’t love we love some stuff in Fact we’re keeping you have some more Stuff and so if that’s what is certain More people is some more people because People who pay pay attention and that’s Kind of what I believe I agree with that People who pay pay attention that’s Absolutely very good Russell would you Rather have 10,000 free subscribers on a List or a thousand paid customers on the List Russell thousand paid ones any day Of the week that’s right absolutely man Your energy seems a little low perhaps Do you need a rhino energy drink could
You suck So I okay this is I could have bummed Out so in a week and a half now as a Wrestling tournament I’m so excited with my very first Russell turn 70 years oh you’re gonna Wrestle I thought you were coaching now No oh yeah but I was gonna write Russell My first I was so excited so George Ivanoff was a funny like he he was the Bulgarian Olympian for wrestling he flew To Boise last week we’re gonna train all He goes be amazing first practice that Did it it was super fun second practice Jack my neck I have another move for Five days I’ve had chiropractors Acupuncturists I literally brought my Magic lasers this is a magic laser that Reduces inflammation you push the button I’ve been leading the crap out of my Neck for the last like week straight oh My age about to come on what whoa ladies Are apparently goes into your ripped out Neck and it destroys the inflammation And pulls it back out yeah there’s magic This is actually legal in America if People find out I have is I think ain’t Get arrested I ordered no well please Share it over the internet and ship it To Canada I had a meal go to Canada and Bring it down and I just told it Publicly on TV anyway this is something That the Russian astronauts and then see Because when you’re in the space station
You can’t write there’s no doctors up There so this magic thing has these Electrics you put on it shocks you but Apparently it wakes up your immune System and shoots all of your immune System off of one spot to heal Everything overnight it’s like you can Lose an arm but this thing gonna grow Back by the next day but here that Really on America so Oh anyway so this Is This is why I put that on my forehead And growing unicorn horn I’m gonna put My head up to the thing put you put it Up there and let’s see if it works Anyway so five energies Louis the way I Live you might for my neck all the way Like my spine is just like inflamed and Sore sorry man but so we can have to Wrestling and so I’m hoping that by then I’ll build a wrestle even though I Haven’t been able to practice so that’s Like I was planning a new two practices A week four to nine weeks do you Remember on the wrestle but now just go Walk out against like real people who Wrestle without any practice so are you Starting to do like that international Masters stuff is that what this is yeah It’s actually yeah it’s a it’s actually Difficult masters yes it’s thirty five Forty five year olds and so okay It’s people like me who just gonna show Up and try to do something there’s like
People who are coaching who are actually Really good so I’m hoping I get some Drawers and chunks like me because I’ve Been in a nut wrestling almost eighteen Years so I could see you though in Another couple years winning a World Masters title I could honestly you got Enough time on your hands you got a nice Gym and then if you really put your head To that I bet you could do it I really do be challenging well you Challenged me to grow my beard until I Hit the TC CX Club and I’m gonna do it This year so I’m just counting down to When I get to trim this thing so yeah I Am challenging you to go become a World Masters champion because I know you can Do it and I’m old Yeah that’s these years okay I’m in if My neck kills I mean otherwise that gets Surgery or something Well it’s called you need to like warm Up you know just saying yeah alright Alright so time alright well that’s when You told me about a little bit I’m Really sad for us should I show it or You want to show it you can show it okay So this is something that you know as Guys do we want to learn about things Like eyelash extension so I mean I’m Wearing this hat and so nothing’s Off-limits so this is actually a photo Scripts and I click funnels user and This is this is cool and the reason I
Picked this was because Um she is a local business and she’s Selling this certification class locally But I bet if she starts filling it up Enough she could probably figure out a Way to do it you know online but she’s Actually selling people into an all-day Training locally where people pay seven Hundred seventy-five bucks to have her Teach them how to put on lashes you know Putting lashes on people not like Beating them with a whip that’s a Different kind of funnel but this is Putting lashes on on people’s eyes and You know stuff you know like when you You know Russell when you go get a wax And the pedicure mani-pedi and you’re Like yeah I want my extensions put on my Lashes you know it is as men he made I Think so in Boise so um notice so this Your eyelashes they’re beautiful anyway Russell um so what she’s got here is a Pretty simple opt-in page that I see Something glaring that we might be able To do to help but again they’re telling Me right now they’re getting a 60 to 80% Opt-in rate so I don’t know what the Traffic sources I mean it could be just Like her friends I don’t know and then This is the page where they end up when Where she makes the actual offer where Again the headline is email sent watch Video to learn more I mean that’s that’s Pretty straightforward and then she’s
Got a minute and a half long sales video Here that again it’s it’s working but There might be some things that we could Do to help her with that and then it Kind of lists off what they’re doing and Then she’s got two testimonials and and That’s it I mean that’s this pretty Straightforward so what you tell me your Initial reaction to this and then um you Know I’ll tell you what mine is I think My initial reaction is first off good For her for crushing it like the fact That this is working is awesome but if There’s definitely tons of polish that I Think would be you know the little Things would have huge impacts right Yeah because it’s very as she yes she Gets as her you know I’m guessing the People that are coming to her right now Her husband she knows where she met I’m Assuming because this she starts going Wider and wider the copy’s got to be Tweaked on the page and stuff like that To be able to like really grab people Who have no idea what’s happening right Like my wife came here she if I would Know what to do all right but if she met Her like met her it at bar class or Something she’s like oh well actually She came here they she go all in all Right It’s something so that when you start Getting warmer traffic and colder Traffic that that you catch those people
Really help them to have a good Experience so that’s my that’s my gut Right copied stuff so I mean immediately Without even using funnel scripts which Your by the way is your complete until The solution for creating any type of Sales copy you need for your funnel um Initially my thought is just even some I Mean a headline like how to start your Own exciting career as an eyelash Extension as a certified eyelash Extension expert without spending six Months in cosmetology school to me that Has a headline that just yeah I just That just came out of the top of my head And the reason for it is this cool thing My ears are moving you can’t hear me Yeah but um your screen right now I can Okay but basically I probably can’t even Remember what oh now you’re sharing the Screen you’re showing the screen okay So sorry I need the sinus infection Funnel right now um but oh yeah cough Syrup now you want to talk about some Funnel something you can’t sell in the United States across state lines that Good cough syrup but and you know Something along the lines of how to how To start your own exciting career as an Eyelash extension expert without Spending or how to launch how to start Your own exciting and profitable career As an eyelash extension expert without Spending six months in cosmetology
School you know it’s it’s this just the Most basic you know how to benefit Without black And copy this for my account so I don’t Mess up her live funnel so she’s like do The links this one there you go What’s headline again how to launch an Exciting and profitable career as an Eyelash extension as a certified eyelash Extension expert lash reduce one word I Last one word that’s why she’s got it Extension professional how about Professional professional without going To cosmetology school for six months Cosmo Cosmo Z house met it doesn’t Matter the school didn’t have it for six Months I know okay for six months and Cosmo Carl I think it’s meds it’s not The magazine it’s an e so I mean that Right there boom I mean I that right I Wouldn’t change anything else on that Page if I were her except maybe that now From a sales copy perspective I’m Thinking my brain is in a be split test Mode right now because I just did a big Thing on it but that I wouldn’t really Alter much anything else as far as the Copy goes but I might make that um that Million lashes thing I mean that looks Cool but it’s not yeah I’d make it yeah You made it smaller it was kind of big I Think I’ve had pulled down here cuz Logos only like typically he’d already Go to public conversions right so it was
Amazing I went to 99 designs and they Made 99 Evan I picked one and it was ma I shot all my friends and and I had this Facebook contest and everybody’s ears Were wiggling when they did it and it Was just it was so empowering these out Ads like I like Instead of coffee inside the optim-ox I Enter your best email and then submit I Would change to like because there’s a Video next page right send me a get Started free video yeah I work something Like that okay You get started now if something like This was a benefit in the button Yeah I agree on said button and bigger Buttons especially buttons bigger Buttons okay Back page I think what’s insanely cool Now yes a couple of tweaks move the logo Add some coffee in the opt-in box Changed that and updated headline there The only other thing again just and Maybe that’s for the next page and so Maybe I’ll shut my mouth let’s go let’s Leave I would leave that one alone I’d However just try that and actually that Cool that picture of her teaching the Class is cool I like that picture I I Love it too um so on the only thing I Would so this is the this is a total Geek out on split testing I would split Test inverting this picture so that all The heads are looking towards the button
It seems stupid but crap like that Because they allow a dramatic impact we Did this dog fun like 12 years ago and We like I was like a 40-something cent Increase in conversion by having the dog Was like looking away for the button we Just like inverted the image to look Towards the button it was like 40 Something say increasing conversion just By like the flipping of the heads the Way the heads are all looking away from The button they’re looking towards the Button I bet you can see a big jump from Just in version of the picture so Wow Kind of nerdy geeky but I know that’s Really cool hey and I’ll tell you Something else that I did I did recently While I was sitting with my dad you Probably want to hear this do it um this Book right here dude y’all need if y’all Don’t have this you’re wrong you need to Get this book and you need to read this Book you need to go through it in fact I Created a whole-new in fact I want to I Want to demo this real quick on the next Page we got to figure out a way but on Page 105 you talked about dirty little Secrets yeah And or maybe it wasn’t 105 I marked it Anyway um you talked about the dirty Little secret and in month one of my First products was the ten dirty little Secrets of mortgage financing oh and It’s page 115 and anyway I made I don’t
Even show you this I made an entire new Funnel script the dirty little secret Script inside of funnel scripts just Because I read this thing and I was like Oh my god I just it’s it’s right here Man its page 115 I made this thing so we Got to figure out how to at least use it So I can demo it for this purpose if Nothing else please indulge an old man Okay indulge the internet grandpa but Seriously if y’all don’t have this You’re wrong this is amazing and need to Do another one Well actually we are this is a guys we Have trouble right now whole team split Testing stuff we’re dropping the ball in There so my goal is like in a year from Now going to be version two of like 108 More split tests and so we’re building Up that the database of tests right now So beyond so do people want to get it Russell where can they go I actually Think it’s not for something we’re Making an e-book versus those people I’ve seen I don’t think you buy anywhere Right now I think if you sign up for the Funnel labs thing if you go you can Still get it there at least you’re still Selling it yeah okay all right anyway It’s right for somebody okay so if Somebody comes here boom they’re like Yes I want to launch some exciting and Professional career always a profitable Proper career as a professional in six
Months then they opt-in they go taken to This page right here so it looks like She had like a little pitch video here She’s selling it Yeah the video is the video is a minute 20 something super short yeah is that Crazy it’s a minute and a half video to Sell a 700 or 800 on core 77535 so my Biggest feedback on this page is like The more expensive something gets Typically the more time give me time or Copy you need to spend to sell it in Fact so 75 with like like a bolus of What it is it’s pretty insane but again It’s showing me you know from hot Traffic to warm to cold I think any more Copy and more stuff just like to really Be able to To show the Persie value people sorry I Agree and I think there’s also some Stuff just geeky and I’m not the design Expert but getting rid of that space Above the top and and you’re losing some Real estate especially you know we Thought yeah there you go So I I want to show you guys this this New script that I made just because I Want Russell to geek out on it and if he Doesn’t like it then we’ll cut this out Later but um if we were gonna if we were Gonna use that thing of the dirty little Secret well of course you could come Over into funnel scripts and I thought Oh what’s gonna show my screen there we
Go alright and you could use the dirty Little secret script which allows you to Create dirty little secrets for email Products hooks headlines and more and I Did a cool I did a cool demo I actually Took my buddy who’s a Navy SEAL I walked Him through this using the script and he Was like he was going nuts we used him As an example so our main keyword phrase For this is eyelash extensions and if I Could spell it it’d be great who would You say is our target audience with this They almost want an extra income that’s Why I think moms who want extra income Okay Mom who wants extra income like that Thank you Open few eyelashes or mom house okay So target audience really wants to make A little extra money oh cool yeah target Audience really wants to avoid spending Months learning how to be lashes yeah Going to schools that’s horrible I mean If I could type this would go faster to Do lashes and who’s the enemy in this Situation do you think this is the Cosmetology school yeah okay the dirty Little secret cosmetology schools when You know about school owners yeah my Dirty little so we got all of them Programmed in here you can just keep Whacking the button Okay then my dirty little secret every Mom who wants extra income needs that’s
Not bad the dirty little secret let’s See oh my dirty little secret for Eyelash extensions success let’s see I Like that one my dirty little secret Cosmetology school owners don’t want you To know you like that one well here let Me click the copy button and then I’ll Come right over here and I will just Send that to you through the power of Mark Zuckerberg portal of identity theft And you can use it it’s totally worth it So I know that you’re you know you’re Doing your thing over there but but I Mean this is pretty cool man I got it I Got the dirty little secret ones I got My secret weapon the eyelash extensions Secret weapon nobody wants to talk about My secret weapon to make a little extra Money and then I got down here I got the Eyelash extension checklist so you know My ila are here we go my last extension Personal checklist and then I got all Kinds of just grabs to grab bag stuff Down here that the insiders guide to Eyelash extensions eyelash extension Hacks cosmetology school owners don’t Want you to know that’s not bad right There’s so many good ones here points Right all these points I mean right so An unspoken truth cosmetology school Owners don’t want you to know so and There’s tons I mean there’s there’s like There’s there’s got to be close to a Hundred and fifty of them and I took all
Of that from that one page where you Just said hey we did better when I Whipped out the old dirty little secret Thing and I just geeked out on this for Like five days figuring out every single Way you could do this that was kind of Cool it’s super cool that’s what I do Besides sit here and play with the Unicorn attire which I do quite Professionally thank you You do great job thank you now the only Other thing I was thinking is that as Far as and we don’t have time to demo This but if I were her I would test Three things on this page As far as the video is concerned I would I would use my existing video as the Control I would also go into funnel Scripts and I would use the 5-minute Perfect webinar script that’s based on The million dollar script that Jamie Cross came up with and then I would also Use the VSL wizard and I would come up With just a straight gangster old-school Video sales letter version and I would Test those three to see which one had The better conversion rate for getting These ladies to sign up because again You’re trying to get somebody to spend Seven hundred seventy-five bucks you Need to have a better value stack then I’m gonna include lunch and snacks I’m Just I’m not saying that to be flippant I’m just saying that a nice kind of so
Being flippant too but I think she needs To work on her value stack on her offer Stack I know anything I want you to just This whole section here because I would Write it like you’re writing a letter to A friend like yeah like dear future Eyelash professional there you go it’s Like from the desk what’s her name again Uh Molly or um Millie right Millie Millie Millie sorry Tonight milk well what’s the in Regarding how you regarding your new Career yeah your new career and then Here here’s the coffee starts going to Write like hey have you ever a law and Any plug in the sales letter begun right Here correct and and by the way just as An aside the long-form sales letter Script inside of funnel scripts walks You through doing exactly what Russell’s Doing insert long but it’s called Long-form till there yeah a long long Form sales letter script That and then yeah then because use Faces the offer stack might have it like The stack like firstly the kid talked About you guys need the panicking had Told like this you know and just like we Do a typical offer stack like right he’s Initiate this amazing it go to one Funnel wacom by the way next challenger To makes you sign up look at this and The same thing from Russell run said We’re boys yeah I know and then I have a
Letter telling the thing and then boom I Have a an offer stacker and getting in There right there no like show all the Stuff inside of it against me awesome so Why you want it Yep I need a stack again yeah same thing I’m just copy my way out of copying this Kind of thing because it’s funny I have A friend who owns a couple gyms and I Taught him the concept just just a sack Slide you know he’s like my his Conversion rate in signing of clients or Email like 3x and the only difference Instead of saying like hey yeah give me A personal training started in his email Having an actual like little stack this Like this what you’re gonna get you Joint training number one you’re gonna Get a meal set worth two hundred forty Seven dollars my number two you’re Getting this like little stack in they Actually email like yeah that’s this Quote right now people just by having That little thing there so it’s like it It had it does a lot by having that you Can actually see like oh wow that’s the Value what I’m getting right it’s only Insulin because let’s face it that’s What most people are gonna do is go scan That yeah there’s gonna scan that and Make the gut level decision yeah And then once they sign up they’re gonna Go back and read that entire sales Letter to justify the emotional click
That they just made yeah and then I Would get some image like get on a big Fan of eat covers and stuff we get Images to make this look you know like Boom there’s our thing here how do we do That with like this isn’t just so cool Like more stuff like this is like number One you can get this mannequin face you Can press at homes your time I can’t doesn’t get mad at you and your Scarier to scare your children yeah I would also if she could I would get as Many more testimonials as she could get Yeah you know if those are the only two You got then there’s only two you got But then you could also add other proof Like statistics about how it’s a growing Industry statistics about how much money Gets spent all And lashes as compared to whatever you Could talk about how you could go set up Part-time shop as an independent Contractor inside of a nail salon you Know just all the other things that once You’re certified that the sky is really The limit because if you think about it What are the things that people are Going to be says the guy It’s hard to be taken seriously when I’m Doing this it’s like you know what I Really must be confident and what the Heck I’m talking about because to do This and to talk about serious business Stuff I mean that takes cojones you know
I’m saying so but if you think about the Biggest obstacle that they probably face The elephant in the room is you know Could I really do this that that’d be The number one thing then the second one Would be is it how am I gonna make my Money back or is this gonna be is this a Really expensive thing to get involved With and then the third biggest thing is How am I going to get customers how am I Gonna get people to let me put lashes on Them once I’ve run through my friends How am I actually gonna do this and make The income so I would want to have all Three of those addressed in this and That’s why I’d suggested doing a test of The five-minute perfect webinar because Those would be the three things I would Hit if it were me I think about like Giving classes with senators sent by Bucks I think it costs I think my wife Pays like 50 bucks from the procession Right so it’s basically ten like what’s That twenty twelve P twelve or fifteen People and you’re in man yes pretty even So it’s like I need to be twelve clients And you’re free but it was cool bat is Appreciated for its well client but it Happens every two weeks those lashes but Then they fall back out who people come Back so you pay seventy five bucks I help me get your first twelve lines There’s now your breakeven and those Twelve clients now pace aren’t sent me
Five whatever fifty bucks two times a Month and for the rest of life in Perpetuity like this is how I’m gonna Teach my wife over this how bad is like Burt she got a she was allergic to the Glue so her eyes would swell shut for Like the first day after getting it and She’s still going back what yeah and They find switch to glue now she doesn’t Have the litter scree action but like After women have this the first time and Look in the mirror and right oh my gosh I look more beautiful they could never Not have it moving forward for the rest Of their life it’s it’s that big of a Deal so it’s like you hooked on the one It’s like do free class do our eyelashes Twelve people boo two weeks late got Your money for the re-ups boom breakeven A fat they got income stream of Senator Senate my MUX Weiss a month which for Most people like that that would Radically shift their life Sure absolutely that’s a that’s a car Pain that’s that’s a lot of stuff that’s Your child’s future yeah I mean you owe It to yourself to sign up for this class Right now you’re cheating your children If you don’t do you hate his computer Not during my class if you want your Kids should definitely try certain cases So it really comes down to do you love Children or do you hate children so the Call to action button is I love kids
I love my kids honest I love my kids I’m Gonna save their well that’s right That’s the selling stuff like we’re kind Of riffing on this but they’ve got some Stuff inside of final scripts and you Start learning populate those are the Things looking forces helped me Understand those things because I get First like seven or so five bucks Learning like blue things to people’s I Just seems like a lot of money and Telling you shift that around it also It’s like oh my gosh this is literally Like it’s basically free am I going to Try sell any things like how do I make This free right free by like how you Position it how you show them make all Kind of things they want to make free And soon as free people pay tons of Money for free and the way you make it Feel free is by having an effective Offer stack speaking of offer stacks if I can show you one other thing real Quick you remember I should we haven’t Showed anybody on one of these shows but We came out we’re working on building up The OFA script so we have the hook story Offer script which basically you sit Down and fill that puppy out and it Creates it creates amazing amazing Amazing stuff for you It creates different different VSL it Does I’ll just click the button I’ll Just shut my piehole and click the
Button it take you about an hour to fill It out but dig this man I mean it Creates your entire sales letter for you Including your offer stack and your Offer summary and so what I’m doing is I’m splitting out just this part that Does the offer stack and the offer Summary and I’m going to make that a Standalone script inside of funnel Scripts as well because people are like Oh I’m in I need that part how can I do Just that without filling The other partner oh I can turn that Into one but it’s so important that We’re making a script to make it easy For you and it should be within there Within the next two weeks so anyway That’s cool right super cool I love it We did it our time is up Yeah I think and if she just follows What what you were saying in there and Maybe again having a little bit of Problem agitate solve in there in that Sales letter you know here’s the problem You’ve got kids you don’t have a lot of Extra time you need something highly Profitable instead of making three bucks An hour well how’d you like to make 50 Bucks an hour I mean just prom agitates Ah boom knocked that bad boy out well I’m excited for I think it’s a cool Business and it started killing it with Wishes Ally something could be really Big thanks are you in virtual classes
And then they become really big dope or So Absolutely cool nice job Russell does Amazing thank you for all your work Making – making posters better every Single day adding new scripts and your Feature and watch TV all the time oh Thanks I appreciate you make my Weir’s Wiggle Verena does not appear so they go Well you need to go to funnel scripts Comm you can watch an amazing webinar Presentation by Russell myself or Explain all the three secrets you need To know about sales copy and then we Give a demonstration of funnel scripts And the opportunity to sign up little Scripts makes it easy for you to create All the sales copy you need for your Funnels no matter what type of funnel You’re doing including the new hook Story offer hook story offer script Which literally creates everything you Need to launch a specific product with The cop you need as well as creating Your video sales letter and if you’ve Been thinking about funnel scripts but Have been on the fence and don’t want to Watch the hour-long webinar go to funnel Scripts comm forward slash go and sign Up today They appreciate our youtube instagram Love you guys and I will see you guys All back here next week for Friday’s if You want to see any past episodes you
Don’t like how many absolutely there now 53 or 54 Watch archived iPhone Friday’s calm you Go I could watch it and see and most of The funnel left we go to we give you Guys to share following so there’s tons Of chaerephon links cool stuff and have Glad training like this overcoming Fridays calm it’s absolutely awesome Thank you everybody Hi everybody
