How To Create A Membership Site In 2018 In Less Than 30 Minutes

But without my glasses oh it’s this Camera it’s good but it’s over there Because I’m building right here Oh Usually makes it too small and then the Egg is the egg camera it is we’re so Actually doesn’t look like it doesn’t Look like it normally look it doesn’t Look like it normally looks at what’s Going on let’s see we got like 2 minutes Is this all queued up yeah so I guess I Just hit light right mm-hmm a video Boom BAM I’ve got the caffeine jitters Man I had my weight shake this morning Shake weight yes it’s better we’re not Demoing that product Oh cinnamon roll Weight shake she said I thought I was a Dyslexia thing she really meant a weight Shake weight she’s not a shake weight it Goes like this yeah see shake weight is Uh we’re not live are we yeah we Actually are to the official start of it Right it’s officially unofficial but it Really is we’re glasses the glasses are Good I mean Batman has already Intelligent I think this makes me look Like Dennis Miller sure but uh boom BAM Hit okay and then flip it nice all right What’s up Facebook what’s up Facebook Wait we’re all right now okay now we’re What’s up Facebook hey Facebook gym kill Me with the mask we having fun yet I Woke up this morning and I was like what Are we funny I I almost printed out a Russell Brunson mask

Because we had a desk I do get Eagle Powers from the marketing gods yes The mask is killing me though got your List of pens like you should remind People why he’s not here just for great So people don’t think I put him in a Trunk well he actually I mean he might Be in a trunk he’s in another country so Brothers in a drunk and all right so we Have some cool stuff for building the Day Introduce yourself Steven come on man Being a being not very polite on this Clarkson I sit right there and I help Her Russell build out as funnels all day Long that’s my desk right over there and Russell’s gone so he asked that Jim and John and I take over phone a Friday Today so we’re gonna teach you guys some Cool stuff and what’s cool is it as the Chats have been coming through I’m usually holding the camera a lot of You guys have asked how to drive traffic So that’s we’re gonna show you guys a Day you got John who is the traffic god You got Jim who is a scene at copy Obviously all right your copy today I’m Just yeah he’s a Batman he’s a very bad Man I’ve got so much caffeine in the air Now I’m like I’m hopped up on goofballs Man it’s nuts Don’t take Ryan arrest on an empty Stomach What are you smoking

Don’t think Ryan arrest on an empty Stomach this stuff will mess you up so I Do it every morning that way why you Skinny oh man all right so Jim am I Allowed to start now I was just trying To help you have good manners I mean That’s fine yeah please do I won’t say Another word you’re in Chuck go for it Russell what I’m not sitting in his Chair so I can’t totally get all the Channeling of marketing God’s yet so all Right so is we’re gonna build yeah I’m Gonna share my screen real quick here so Everyone see it and all right Can y’all see that yeah I see me oh you See you truly live I said nicely Steve Alright there we go alright so this is What we’re gonna build so funnel u is a Fantastic membership site that teaching You guys it’s fun Lee University right So you guys learned all about funnels Had actually put them together and had Me successful the first thing to start Most of time so if we have oh man this Is a lot harder to draw on here and I Thought so this is funnel you write and This whole bunch of topics and videos And stuffs in there What we’re gonna do we’re gonna build Today say here’s the sales page right That pushes them to here sales alright So what we’re gonna build today is we’re Gonna build a front end offer that Jim Do you wanna explain this a little bit

You were talking about earlier Jim Jim Right here say he’s gone for some reason Jim can you hear me can you hear me oh Okay sorry um so what we’re gonna do is This is for a membership site but this Strategy will work with anything but one Thing that you can do with with Promoting a membership site is if you’ve Ever seen the old Sports Illustrated Commercials where they offer you like The football phone and the Jersey and The Sports Illustrated or that not Sports the swimsuit issue and all that Stuff you give people a reason to join Now so what we’re gonna do actually is Create a front-end offer where we’re Going to offer a piece of software That’s included with funnel you called The webinar chat script and we’re going To create a basically a front-end bridge Page that’s then going to lead into the Sales page and then what that was going To do is give us the ability to run ads Specifically for that webinar chat Script so we can focus all the focus on All the folks that are interested in Webinar marketing evergreen webinars Will be able to go after and will Talk more about that that’s John’s thing But so instead of just making an ad for A membership site which is kind of a Hard thing to actually do to get sales We’re gonna advertise a specific thing Aspect of within the membership site

Which in this case is a piece of Software and run ads for that so that’s What we’re gonna be setting up and doing Today does that explain it yeah yeah so Exactly the concept is that after a While your audience whether you’re going For is gonna hate seeing the same ad Over and over again so what you’re gonna Do is create all these different Front-end products that run momentarily So you know we’ll run this one for a Couple weeks and then stop it we’re on This one and highlight a different Aspect of the membership site and then Stop it and that way your audience Doesn’t get fatigued for your ads and You’ll keep pushing in the same people But get more and more of them because Some people might have a webinar problem Trying to solve someone else might have A problem with you know the way they’re Doing their sales videos and any Training on that so we’ll make a Front-end offer here that’s all about You know sales videos and scripts Involved in that and so what we’re gonna Build is a different front-end for this Membership site so right but the cool Thing the cool thing is that with using Clickfunnels and using funnel scripts When we say we set up a different Front-end all we’re gonna do is just Clone a page make some changes to it and It’s it’s done in a half an hour an hour

You can create a brand new front Entrance to whatever it is you’re Selling so that’s the cool thing here we Say you know create a whole new Front-end This is giving you the ability to do That but do it in just a few minutes as Opposed to the way you used to have to Do it which would be that’s why people Didn’t do it that’s why people didn’t Test they didn’t do any of that stuff Yeah so I took my mask off in case Anyone was wondering who this was now a Little hot that man revealed yeah I’m Bruce Wayne Thiebaud Anyway go ahead awesome awesome so hey I’m gonna start the egg timer I’ll call The page real quick and then John and Jim are gonna show you guys how to make A cool ad with with the different Software pieces we have funnel scripts And anyways kind of plan let me show you In quick but we’ll start the egg camera Ready let me I should probably share my Whole screen huh why not Not as well doesn’t cost extra today Today today only I’ll show you my whole Screen for free nice Alright so already here’s a start ready Go all right we got 30 minutes alright 30 minutes so what I’m gonna do here is This is the inside of funding University Yes we use their own software to make Our own products and so what I’m gonna

Do is though is I’m gonna clone this is The current front-end that we have and Then it goes to the sales page itself And the order page and then we have an Up sale and then a couple of them and Then the actual membership site so all I’m gonna do is come here to funnel you The squeeze page and click clone this Funnel step if we talk while you’re Doing this do you have it set so it Won’t change over to us everybody you’ll Still see your screen right got it Locked in to you before okay cool so so Just to just remind everybody what You’re doing right now is you’re Basically cloning the front page of the Of the membership site and then you’re Going to modify that page to make the to Make what is essentially a bridge page That’s going to focus on a specific Offer that we’re gonna play up in the Ads correct yeah exactly so we’re just Highlighting a specific part of the Membership area so we’re just gonna take One little piece and and this instance We’re gonna take this guy right here so This is some of the software pieces that If you’re part of funnel you you’ll get And so we’re gonna highlight this one Right here it’s the webinar chat app What’s cool about it is that it records All of the interactions that people have With you in the middle of a webinar so That as you another webinar pops lap it

Plays the old ones and maintenance and All the others looking to pass they’re Just trying to timestamp them so if it Causes crazy social proof it’s probably My favorite tools inside of some of you They can only see Jim on this funnel They need to see your screen look any Little box there right and then it Where’s the little box on the bottom Screen yeah that forces it stay on you Even if I’m sorry about that yeah you Know all right my little box yes so just To reiterate then so this is the these Are the different software pieces all Right what’s that I just said thank you Let us know thank you very much Warren All right this is the exact same page Right as this front end one so I’m just Gonna go in and change it the purpose of This phone over this funnel Friday is Not necessarily to show how to make the Landing page we just want to show you The concept we’re doing take the landing Page and then match it to the ad set so John and Jim if you guys want to start Hammering that part out I’ll keep I’ll Just change up some things here on this Page okay so do you want a you want a Headline for that page and then we and Some headline and some bullets yeah That’d be great Absolutely so how do we switch it over To me so I can show the funnel script Thing or you want me to just give it to

You and everyone will believe that I Used funnel scripts it’s on you right Now okay try again Steven I think it’s Done Jim guys I’m sorry I’m not a Google Hangout pro enough pro status Jim you Can just share your screen from there I Did it’s not sharing oh it is so you Guys see it says killer headline scripts Funneled on phone scripts yeah we got to Okay cool so I went ahead and filled This out in the interest of time and we Just need some headlines for him so I Filled it out webinar marketer webinar Marketing webinar chat make more sales On webinars maximum webinar revenues What they want time frame 15 minutes Instantly and easily on having to put The hard sell on people get more people To buy your webinar offers and you hate Trying to pitch on live webinars so we Click Submit and this will make some Cool headlines for us so how to Instantly and easily make more sales on Webinars in as little as 15 minutes that Might be good mmm oh here’s one how to Instantly and easily make more sales on Webinars in as little as 15 minutes even If you hate trying to pitch on live Webinars that’s a good one down here at The bottom some other ones that I was Looking at here’s the perfect solution If you want to make more sales on Webinars Even if you hate trying to pitch on live

Webinars sweet and just riffing off of This I mean here’s the here’s how to Instantly add social proof to any Webinar that would be another little Modifier on there just a thought but I Mean you could easily go with this one That instantly and easily make more Sales on webinars by oh here we go here We go here we go here we go this might Be too long but John you can be the Judge how to instantly and easily add More sales on webinars by adding real Time social proof boom there you go That’s the one you might send it over What do you mean send it over I just Told it to yeah That’s but that means I got a right okay I’ll on Facebook Okay how to instantly and easily make More sales on auto webinars adding in Live social proof oh yeah Kind of instantly an ant on auto Webinars that hyphenated yeah – ate it On auto webinars by adding real-time Social truth That’s better that’s a good curiosity Grabber – that’s a fantastic tip and of Course I’d tell you that you’d want to You want in Russells chat yep okay how To instantly and easily make more sales On auto webinars by adding real-time Social proof chat boom yeah add chat at The end I didn’t have to here I’ll type Chat in there for you so now you got it

Think I like that I mean I would stub I Would I would split test that through The power of clickfunnels but that’s Good stuff right there okay alright so The other thing you need for that page Are some bullets and I’m just gonna give Everybody a this is kind of a there’s a Preview of a new script that we’re Working on I’m just going to show you The results I’m not going to show you The script because we’re gonna be I Mentioned last week we’re gonna be Working on the brunt we’re we are Working on the Brunson bullet script and Funnel scripts so here are four your Here are four bullets that you can use For your for your page okay I can make With the final script rate what you mean With yeah with funnel scripts what I say That’s a good stuff yeah good okay yeah The Brunson that yeah the the new funnel Script we’re working on is called Brunson bullets to totally play to Russell’s ego of the Brunton box yeah so The four bullets that I came up with for This thing was make more money by adding Real time social proof to any evergreen Weapon you want to call it auto webinar Instead of evergreen okay so any auto Webinar you choose and click funnels Save a ton of money by never am to pay For expensive live webinar services save Time with the ability to run multiple Evergreen webinars at the same time and

Avoid effort by never having to sit There doing a live webinar if you don’t Want to I mean those aren’t perfect but Those are good enough for illustrative Purposes right now I’ll send you those As well are you getting these Steve yep You’re Evan right now so now why don’t You uh do you want to talk about what You’re gonna do now John you know now That yeah now that Stephens got the Landing page going right well we need to Do is we need to build some ads and so We want to have the Like in no time here on this funnel Friday to build some ads out and kind of Show you how simple it would be to drive Traffic to these landing pages that We’re building and click funnels right So the three parts of an ad that we need Are we need sales copy and jinyo our Sales copy superhero Batman is gonna Write those for us Second we need some images right images Are a big thing on Facebook and then Third we need we need the audience’s who Were actually gonna send the ads to Who’s gonna see the ad so I’m gonna be Working on images even though I tend to Image guy when I’m running on the fly I Use a system called canva I’ll show you How to do that and then I’m gonna show You how to how to some awesome audiences For this – so Jim let’s talk about the Copy first okay so let me share let me

Share mine again Yes um and now you guys should be seeing On the screen Facebook newsfeed add Scripts yeah yeah okay so again I filled It out ahead of time just to make it so That we weren’t here until after lunch Mountain time but basically these should All these go right along with doing the The headline stuff our main keyword Phrase is webinar selling our target Audience is a webinar marketer the name Or title of the thing we’re selling is The webinar chat app it’s software it’s Revolutionary Number one big payoff is add social Proof that makes more sales and I’m Gonna change that to add real time real Time social proof that makes more sales Instantly and they get the payoff within 15 minutes and the big thing that they Want to avoid is having to do live Webinars all the time so we whacked the Submit button now let me ask you a Question John and and in here we talked About you know cold warm or hot traffic Cold traffic being people that don’t Know who you are and don’t have a they Don’t even know there’s a solution they Just know they’re sick of doing live Webinars in this case um warm traffic is They know that there’s got to be a Solution out there they’re looking for a Solution but they don’t know About your solution in particular and

Hot traffic is they know who you are and They know what your product is yeah is This gonna be cold warm or hot traffic You think huh let’s say me warm because We’re gonna be talking to people who are Ready or human Auto webinars are Interested in doing it okay aware of the You know they’re where the problem yeah This is so great about constant so I Mean it matched out the cold warm and Hot so you can you can hand it all three Audiences I think warm is going to give Us a good middle ground air jet okay now I can see this says right you know like The so basically there’s three parts to An ad in your newsfeed there’s the Headline there’s the body and there’s The call-to-action so or the text rather So I can see just from looking at here’s Great news if you want to add real-time Social proof I’m gonna I want to change That if you want to add real-time social Proof to your webinars cuz that’s gonna Make it read a lot better so I just hit I just changed that click Submit again And now it’s you know here’s great news If you want to add real-time social Proof to your webinars that makes more Sales here’s a quick way to add Real-time social proof to your webinars To make more sales and it change that From that to to any of those looking Good for getting us going yeah let’s see Yeah okay here’s a quick way here’s the

Secret to add real-time social proof to Your webinars to make more sales without Having to do live webinars who else Wants to add real-time social proof to Your webinar to make more sales yeah I Like that one who else wants to add cuz That don’t seem so that one seems a real Social media friendly okay real time Makes more sense okay you want me to how You want me to send you that makes more Sense Face gonna be great okay I just sent it To that thing we had gone just let me Know if you’re getting it so then the Next thing we need to make our ad we’ve Got our headline now we need some post Text Let’s look at this I mean we’ll modify This a little bit webinar marketers easy Webinar selling software just launched Makes it super simple to add real-time Social proof to your webinars to make More sales This software adds real-time I like this Let’s let’s modify this a little bit but This software adds real-time social Proof to your webinars to help make more Sales in 15 minutes Yeah is that cool yeah All right so we’ll modify that a little Bit so this software there we go I mean This is the beauty of funnel scripts Because then you just you just modify it However you need it software adds

Real-time social proof to your webinars Real-time social proof chat your Webinars to help you make to help you Make more sales on to take them to set It up I mean not along it always a few Settings you go through but honestly the Whole process takes I mean maybe maybe 20 minutes okay if you don’t know what You’re doing but this video helps the Whole whole way to help you I figured Out about how about this This software adds real-time social Proof chat to your webinars that helps You make more sales help you convert in Our sales okay so this offer adds Real-time social proof cat to your Webinars that helped you convert more Sales that’s up in just minute that cool Yeah I’m sending that and then the last Thing we need is the description and Just so everybody understands when we’re Setting these ads up basically the Headline is what goes under the picture Of the post text is what goes above the Picture in the description is what we’re Using as a call to action so we got our Net we just need our description so what Do we want them to Claim this software discover how to add Real-time social proof to your webinars To make more sales that cool that or Must-have webinar selling software I’ll Show you how to add real-time social Proof to your webinars I like the free

Revolutionary software click here ok but Is it really free oh it’s free when they Join me well there you go Ok I just sent it to you free Revolutionary software click here boom My job is done Drop the mic over to you boys I’m Drinking all this you want to make my Screen a screen and I’ll go ahead and Check sharing my screen How do I don’t know how to do that I Can’t do that I’m gonna Steven okay boom Dad I don’t see him yeah you win every Time you talk it switches back to you Let’s rock it in on him because I’m Extremely self centered so see myself as Often as possible okay so I’ve got the Clock the first thing I’m gonna do at This point now that I have the copyright And I’m on it It keeps switching back and forth Between you and Steve hmm Hey Steve I let it yep Artie is I want To because it follows the sound now I’m Seeing now I’m seeing you now I’m seeing You John yeah okay cool can calm write This down it’s free canva.com if you Haven’t used it before it’s easy easy Image editing so you just click on Whatever you want they already have the Sizing for you That makes it easy to sew on a facebook At a click Facebook at hey pops up the Right side and then I can upload any

Images I want so I uploaded in a Russell Brunson image I’ve loaded in the logo of The software that we’re talking about I Dropped in a shape you can have all These different shapes so I grabbed a Sheep and I dropped it in like this spun It around so my idea on this one is to Have the text going at an angle because Everything in facebook is so squared up Right yeah some some text and I’m going To see if I can make it parallel to the Image basically and this is just the Placeholder text the image had but I’m Gonna grab some of Jim’s tacks and throw It in there let’s see what she would Work with I’m thinking the ideas of Real-time social proof and auto webinars I’m gonna grab some of this I’m gonna grab a different one that fits Our needs better for some reason they Keep switching back over to Steve Steve I don’t know why boom should have it now There you go should okay I’m making I’m Making the same color logo and kind of His eye to kind of now get I’m not an Image guy I’m sure there’s an image Personhood extreme thing out for doing This but interesting text like this I Don’t like that text Alright so we got about 10 minutes um John was wondering yeah could you share A little bit more also of like the Strategies that you’re gonna use to push That out yeah

I will here let me just throw that on There we’ll call the image good for our Purposes and I remember way back in the Day traffic is actually how I personally Got started and we would go up driving Traffic for Paul Mitchell at the time And there’s a 8 of them down in California we were doing four and all we Would do this is like the most rookies Mitchell the hair guy yeah ok it’s like Most rookie strategy on the planet but We would just take our competitors Landing page and we’d run it against Google Adwords and Google AdWords would Would run through their landing page and Pull up all of the keywords that relate To that page and so here just export Every single keyword they had to do with Our competitors landing page and load it Up and like some cheap service like like Seven search comm we get like five cent Clicks off that thing and that was that Worked a little while but it’s like such Cheap a little bit crappy traffic and Anyway so I’m excited cuz with John Whatever John’s about the show is way Better than what we used to do on that Sure okay so check this out this is what This is why I’m doing what I’m doing the Image just to give you some ideas so um We’re gonna be marketing a lot of people Who know Russell’s face so I made sure To use Russell’s face okay right if I Had more time I might play with the idea

Of zooming in a little bit more okay Yeah maybe a lot like that that looks Good yes Just spell webinars right so I’ll stop We’re not long at it webinar okay there We go okay so yeah if I was cool then I’d make this look cooler but you know At least there’s an arrow point pointing To what the heck is this curiosity based You know his his face is kind of Curiosity base and you know my web guy Would make the backgrounds match and This would be awesome so I’ll go ahead And download this version of it with Facebook they don’t like a lot of text In the image so the less takes you have Actually the more reach they give you The more impressions You and they’ll give you a little Warning if you have too much tests Either ranking 10 images with text now On a low medium or high school if you’ve Got a lot of text you got text all over The image then they’re actually gonna Limit hump get the traffic that they Send in Italy you’re kind of put in the Back of me when it comes to show on the Ad still keeping the take the text Minimal is is preferred okay so now that We have anything we’re gonna come over Here to you let’s start going to be Starting the ads manager I think this is The best place then I’ll show you a Little trick you can do it power editor

If we have time we come into our ads Account and we come up here to create The ad oh baby seven minutes I’m gonna Give you I’m gonna give us an extra ten Minutes today I’m saying okay we’re Gonna send people to our website okay This is what we’re gonna do you work in Increased conversions on our website and Forever loop on a place fix it up for Today we’ll just send people to the Website well name it the auto 11 higher Except we’re campaigning room okay so Luckily since we know our own you know We have click panels we’ve uploaded the Clickfunnels audience Oh I break down the the traffic and Facebook when I upload my subscribers Into Facebook I upload buyers separate From people who just opted in separate From people who just viewed the page Right each one bringing you know like Jim talked about cold warm and hot Traffic okay now this one I’m gonna say Would be a great offer for warm and hot Traffic so people who bought click Funnels and are using it are people who Once used it or at least attempted to Sign up and they you know at least gave Us their email so that’s the audience I’m gonna use their this doctor would be Great for anybody United States or Canada United Kingdom Australia now when you’re Adding in multiple countries here one

Thing to always watch is watch your your Deliverability so for your delivery of Your hat so when you go back and you Look at your ads in your stats make sure That you’re getting an even distribution Across the countries sometimes if you Add in multiple countries like this Facebook will determine minute Australia Is giving you the cheapest traffic and Although you think you’re evenly extend Their traffic or country you might Actually be sending 90% of your traffic To Australia so you always want to watch That go back and look at that I’m age Group sends it to custom audience since It’s our own list that we’ve uploaded in Here I’m gonna leave it alone and just Say basically anybody movies on our list Is located Caesars I’m gender the same But if I was going more into colder Interest then I’d start to limit age by Demographic and stuff like that I know We’re on another speaking countries so No reason to mess up the language one Thing we can do I’ll show you over here Our potential reaches 45,000 if we Really wanted to get granular we could Say well they have to be interested in Webinars and so anything that does Webinar stuff now John looks like the Thought process you’re going through With this you know what I mean like yeah You’re so good at this Whatever the questions you’re kind of

Asking something you had to come up with These audiences okay so this general This general list right here of all of Our click photos people but half of them Might only sell stuff you know via via Trip wires or might just be making Opt-in pages or something like that but Click miles there’s only a select few of Them there are a small percentage of Them it actually human webinar funnels So my question is how do I make sure That every dollar I’ve spent in ads is You know puts the our ad in front of People who are interested in our in our Offer right so that’s what I’m going for So like how do we how do you make no Dollar wasted right think of it like you Know your your mom trying to feed your Household of of 20 kids and you’ve got To make sure that no dollar goes wasted Itself so how do we make sure that we Slay in and make sure that we’ve got Beat at want to see our ad okay and that That would probably and just to add Something to that it probably would be Even more important when you don’t have A buyers list and let’s say you’re Targeting an audience of retargeting Pixel people people who’ve been to your Site but haven’t bought anything yet so For whatever reason they made it over to Clickfunnels but they didn’t buy or Whatever or maybe they did but by adding As extra things we were really helping

Ourselves because I know a lot of people When they’re doing retargeting pixels They just retarget them they don’t do Any type of other targeting exactly so Yeah let’s even yeah we can even look at That – so let’s and we’ll do the people Who landed them didn’t even possess them To date at all we’re just raw If we do that we want to make sure to Zoom in a lot And say it so it looks like webinar Stuff right so we got wet egg ravanamma We can find that and how about the Company that makes it it’s a trick these Are the guys they go to webinar right Yeah so when I’m added in all these all These things here so you notice that This one came in as employers we don’t Necessarily want the employees of Citrix We just want people who are interested In it web glances webinars a webinar guy Yeah now the selection here and we we’ve Whittled down what was if I hover over Here it was 200 or so it’s not show me Right now but it was 200 thousand or so People okay so we could have run our Hands of 200,000 people or we can make Sure that we’re only sending it to People who have some kind of interest And then we cut 243,000 okay Nina since I cut out whoa that be reports 75% yeah 25% reports of the people maybe Not directly that way that America those Words

Hopefully originally okay let me tell ya I think so if you just something I mean That be the thing that if somebody Didn’t have mean you uploaded custom Audiences and one of the things to do is And and there’s other training that You’ve done on targeting audiences it’s Available in instant traffic hacks and Other stuff when you’re on the inside Yeah But the biggest thing is not just Targeting one interest but layering Multiple interest so you know people who Are interested in online marketing we’re Also interested in webinars we were also Interested in an email marketing or Something like that would be a much Better thing than just to focus on one Of those variables this operator this is A person they have two systems or video Conferencing or web conferencing or WebEx or webinar guide if they’re doing Any of those as well as my retirement in This demo see this okay so these are all Every single one the zucchini above them Your volitans list of forget about you Want to nail it further which is Especially if we’re going to really pull Traffic then we can start oh by the Beard of Zeus yeah okay that’s awesome I Mean that right there that’s a million Dollar tip because I’m gonna be honest With you yeah I didn’t know that was There that’s got to be relatively new

Right there you can go as deep as to see You know what job titles this is a good Thing let’s do job titles let’s actually Wow Only job titles where are they more Category it sort of fine with landed It’s worth it And work their job title so now we’re Searching inside of job titles ok so who Do I want who’s interested in buying it Owner on their own business yep one Operator business owners you know sales They might be doing webinars people Might call themselves CEO or president So so just so everybody understands what We’re doing here we whether for this for The purpose of this demonstration we’re Using a custom audience that of people Who have at least been to the click Funnel site if you didn’t have that then You would just start doing interests and Then you can basically say any one of These so they’re interested in webinars Or they’re interested in internet Marketing or they’re interested in this And in this new thing at the bottom and They must also match this criteria so They must be a business owner or they Might in this particular case so I mean That that is pure gold right there Because that that just allows you to get So laser focused that it’s like you know What if I can’t sell to people who are Interested in webinars who own their own

Business and who are selling their own Products I suck if that’s my perfect customer and That’s them then either my had sex on my Offer sucks but I’m talking the right People so I know I can dial it in from There exactly I love it and you want to Get in so when you open up a new Category it is a new as you can into That category Ok so like if you try to find will get As many webinars to this you can find And if we have more time for research we Could probably find quite a few more you Know maybe webinar damn and stuff like That right But here so here Facebook has a trillion Different ways to say owner put them all In like that and Dustin’s Baba yeah I’m The poop ah yeah yeah listen you can Keep going and going and spend time to Do that cuz all right now our audience Is too small we want to try to grow this A bit more you know get to the 10,000 Maybe that was gonna be my question What’s kind of a magic number that You’re looking for when you want to run An ad well how much you want to spend Okay you know an audience of 10,000 can Only handle you know a few hundred bucks Before before it wears out or before you Need to change your image wow that’s Pretty much what happened is you get Banner blindness eventually and you’ll

Watch that as you watch your ad Performance it’ll hit this hockey stick Real fast Well you’re getting clicks for 20 cents 30 cents if you’re super awesome Targeted maybe it’s a dollar You know dollars very common to get a Dollar per click but then it’ll start The hockey stick and one day you’ll wake Up and it’s two dollars then four Dollars you got to turn that off you got To get a new banner and image and then You can rerun to the same audience you Can do that quite a few times until the Audience gets tired of your message then You got to go find me a lot of deals and John I know you could go on about this For hours and stuff but if if people Want to learn more about this from your Teaching because I can verify to Everybody that John really knows what He’s talking about I’ve seen the direct Results and he’s he’s the man over there If people want to learn more about this From you where in the in the Clickfunnels universe can they can they Get this type of training from you okay So this training is only found right now As upsell offer to our book you got to Go to the top 10 secrets of book Tom When you get that free book plus Shipping a shipping then you’re gonna See instant traffic max offer and that’s Where you learn how to do awesome ninja

Facebook stuff in traffic acts that’s Just an offer it’s tied to the book the Only way she could get it right now and I went through that again I went through That one if when you first came out with And I went through it again Week last week and it is just as bad Now as as ever so it’s it’s good stuff Definitely you guys want to grab that That’s awesome The other thing you’re gonna you want to Do this kind of targeting especially What you’re selling something that you Want to execute already bought lots of People forget to do this and you can do It you can exclude people go by yourself So once think so you’re pushing act on Pushing ads down there You’re retargeting with stuff like that Once they buy you got to kick them off Your ad spend So I exclude you know the buyers of my Of my stuff and you can ex put an Uploaded list as well as a pixel list And the pixel list is great because It’ll keep itself updated right and that Picture would just go and like your Members Only page where as soon as Somebody got in there you knew that they Had bought maybe purchase Walker makes And hey thanks for buying that made Right quo since then so placements are Interesting there’s a variety of Placements here on Facebook they you can

Even use that audience network which is Like a mobile newsfeed stop it And I mean in essence it’s the stuff That goes up on other apps right ads on Other apps and stuff like that don’t Start with that once you’re a pro you Can do that Why would that okay instagrams because You have to follow certain guidelines Like it works well for this purposes I’m Turning it off cuz I’m not sure we’re Set up 100% for this account multiple Newsfeed is good desktop newsfeed is Good and I always test desktop right Column as well we get some great results With this although there are rumors that It might be going away Facebook might be Doing away with the right column stuff Anyway so with mobile traffic this is a Great little feature this check box if You’re wanting them to just opt-in I Don’t think it’s necessary if you’re Wanting them to buy something and fill Out a form you can ask yourself where do You want them to feed on their mobile Device you want them to be in the middle Of the grocery store looking at their Grocery list they happen to see your ad Like you’re not gonna buy anything stand In there right you want to make sure That they’re anchored down on a Wi-Fi Spot basically at home at work something Like that So this checkbox I always check it if my

If I add you’re driving to an offer that Has some kind of a longer form to fill Out they want to purchase something I Gotta type in their credit card numbers Stuff like that make sense yes cool Budgeting budgeting is interesting so You kind of set your own budget daily Budget works great you can do a lifetime Budget let’s just do it my testing Budget is about 20 bucks that’s usually What I do until I start seeing yours Open and I scale it up No now what results are you looking for From that 20 bucks you know like what’s The indicator hey I should scale this so It depends on my objective I chose in The campaign the objective I killed was A clicks to my website so the primary Thing I’m looking for is how cheaper Those clicks for my website Am i okay with paying $1 $2 $3 $0.50 Wherever it comes in it if I’m not but If it seems like it’s I kind of have to Back-end that into my offer I go in to Click funnels and I look what’s my Conversion rate you know for 20 percent Of the people who land on my page opt-in Or 25 percent then I got at times you Know my cost per click buy for to Understand what an opt-in is costing me Right okay the click cost in one dollar From Facebook and one out of four people Opt-in then every opt-in cost me four Bucks

Am i okay that does that fit my ads Ben Budget you know how many of those people Are gonna convert so you got to kind of Run your numbers through your funnel to Figure out what you’re ok with so in Every industry is different that’s What’s crazy like we’ve got an industry That works with students were working With migraine headaches they gate clicks But it’s super hyper focus and there’s Tons of suffering by the by that Audience you know somebody says they got Migraine relief those people are Clicking that crazy thing ya know I mean We just launched by hacking secrets and You know when you’ve been running ads to That section for the first little while You know we weren’t making money we were Doing all the testing and stuff like That and a lot of that was your end Though obviously you know making sure That the ad spend you know wasn’t more Than we were actually making if you see That let’s say You know say a guy like me who doesn’t Do a lot of traffic comes in and there’s I’m starting to fail I’m seeing that I’m Spending way too much to get a customer It’s actually I don’t I was reverse that And start split testing and seeing Physically make money with it right now So we can’t even look over I see kids I Don’t think Emenike no it’s fantastic Offers by the way I really think it’s a

Great hopper fine I can run the traffic Heared where it’s just blown it’s just Blown out of water so at first we tested All kinds of interest right we identify These interests by people that they Anthony basically his dream 100 people He thought were similar to him so I’ll Just look at just to make things simpler Look at the image ads the book topper Here so this campaign I’ll show you all The different interest so every ad set I Guess I should talk about this in Facebook There’s campaigns and incentive Campaigns as ad sent and inside the ad Sets there’s abs okay at the campaign Level where you’re setting your Objective so our objective is to sell This book using image ads so it’s image Type and objective is what the campaign Encompasses so here we have you know I Name it that way to connect you find you Know keep my head on the street so this Is these are all the image that static Image in and then it’s for the book Walker and then what I’m going for is Website conversions because I have a Conversion pixel on the page okay so all Of these are image ads if I want to do a Video ad I start a new campaign video Okay so all of these were the singing Images I didn’t Doug or five different Images and they’re they’re all just Different interests and you can see here

Tim Ferriss is one of the interest rate Read Ben Dave Asprey and we’re trying to get a Little broader so we can see how things Get out so I tested all the different so Wim Hof’s is a kind of a violent action Guy layer to stuff like that so I ran All these things and then I started to See well which ones are converting and Why or which ones aren’t she can see That layered up Hamilton for me if I’m Saying that right he costs $32 to make a Book sale his audience that’s how they Responded contrasted with wim hof who Hold for the lifetime of this was Selling books for only $13 so I paused Larry pretty quick and just ran with Whip huh other than that these Adsense And he’s ads are the same I only want to Test one variable right mmm Scientifically accurate so so you Literally just you create sing and I Mean it’s basically just audiences that You’re testing with seeing which one Captures you turn off the ones that are Losing money and run with those that are So in the anti level we’re testing Depression audiences see which one wins But you know all those ads are exactly The same the only variable that’s being Tested is is the audience actual only Difference Blair was uh was the audience Know when I dig into it let’s open this Up inside had said you hadn’t brought

You’ve added right CD it’s immature no I Guess it was too on that I know that’s Fall maybe I can blow it up a little bit By doing that day yeah so Every image was in there twice because I Had me to copy on each one one audience I had so I tested out three images and Two sets of copy the image has a copy Next image that we’ve done example yeah So I run this find out inside of each Link item each audience that certain ads Convert a lot better than others so this Right here I mean that’s a huge baby That’s like forty percent cheaper to run And this thing’s actually the same the Same image that just different copy so This one took on gasp and then I turned Out a little of dot okay So then they go so I go into every Single audience that I think is it’s Worthwhile when I call my hands and I You know so every day I’m coming here And I’m looking at my access okay how Are that was doing and then I and then I Flip to the ads ads let’s take a is There an ad another ad and then I run With the best yeah and this is real and What makes this super cool and easy to Do is the fact that you can take the Funnel script that makes your ads and You can come up with all kinds of Different copy instantly so that you’ll Be able to test ads because that’s the Biggest mistake people make it’s not

Split testing ads because it’s so damn Hard to write the first ad in the first Place there’s happy they got the first Ad written and then they run it and then Wonder why they ain’t rich yet and the Whole thing is this is a process of Working your way through finding the ads That work finding the pictures that work And you gotta have the different Iterations to be able to do it exactly You’re sewing it looked into the gender Really respond he’s message picked this Out Almost all cases females cost wait They’re basically were responding not so Well to his ads because to sell a book John the cost three times as much what Three times as much to sell a book to a Girl than to a boy from these ads on the Soccer brain does that mean girls don’t Like books This isn’t this was a different operator Women more just and him you know sort of Anymore the lemon soda anyway well what We did it Rex absolutely determined that Anthony’s demographic is a basically 30 Year old 30 year old to sixty year old Men we turned off the audiences to the Women they were too expensive and all of A sudden we got plumbing music Fluctuation here between the ad cost per Se oh that’s what I’m getting Yeah isn’t it it cost us $80 to fill a Book and I’m on the other side just but

Here let me let me stop you right there When it cost you $80 to sell a book 99.99% of marketers out there would have Stopped instantly said this doesn’t work Facebook don’t work this sucks I want my money back this is a ripoff This is you know the whole thing that Happens in the helpdesk yeah yeah and That that is amazing that you were able To reduce the cost by over 90 percent in In what kind of a time frame This took us three weeks to get this far But we were hearing with enough meat Then a week we were down from from the Worst Adsense being $60 at $80 a book we Were down to the $10 mark and then Whittling it down from tandas to there’s These 7s and sixes that you see that Took another couple weeks but most People would have given up way before They even got to that point yeah trying To stave off finishing another penny off Of your cost rate but there comes a Point when you gotta say kids he’s right John you want to have your eye on the Horizon for the next ad That you’re gonna be running for when The banner blindness kicks in on this Yeah hmm that’s amazing Well you guys want to see the the page That’s finished and then we’re gone for About an hour probably start wrapping up So go by go by the book cuz Anthony’s Yeah especially if you’re a guy between

The ages of 30 and 60 obviously you want The book yeah it’s an amazing it’s Actually an awesome book so me switch it Back here yes can see what I’ve done now We see you you see Jesse now see a black page alright see The screen nice sweet alright cool so This is the page right we got how to Instantly easily make more sales on auto Webinars by adding real-time social Proof chat boom so if they leave there’s An exit pop alright are you expired on That one but there’s the bullets they Put in their email address and nice There we go that’s basically and it Redirects over to the the font University sales page I can’t remember This but that’s basically it so let me Ask you one question Just because I know that people will ask What makes you highlight some words and Not I’m just curious Yes so what I do is I actually I go Through and I if you had a Whittle list Down to like just a couple words the Main ideas the main highlight I don’t Read everything they ever read a sales Maybe Ice King well skimmers now right Because of the internet and long-form Sales letters at least I am anyways so a There’s a highlight the main key Principle from this point real-time Social proof never having to pay a knock Wait what that sucks them in a little

Right run multiple evergreen webinars at The same time you know don’t have to sit Down live if you don’t want to and this Little pieces so as you read quick you Get the main idea and you don’t get Bogged down in the text the main thing Is this huge red button which you cannot Avoid so that’s that basically why but So think a little learn more of John’s Craziness And how he’s a wizard go get the book Book calm we’ve been you check out Funnel you also and then Jin used funnel Scripts which is like the coolest thing But I use it in companion when I build What Jim’s build so he uses funnel Script so anything else guys Now I just want to thank John for that Was an awesome lesson I learned a couple Things I did not know so that was that Was really really good I appreciate that That was that was excellent and that Just gives you guys a preview of what You can learn when you go by the dot-com Secrets book and then you take the Upsell of the instant instant traffic Hacks it’s well it’s worth the price Absolutely yes calm it’s fantastic stuff Alright guys I think that’s it we’ll Stop there hope you guys I learned stuff I learned a ton really cool stuff so we All learned how to use Google Hangouts Today great Steve you did an excellent Job well done that was not easy to be in

Charge there so well done Oh thank you very much it’s because I’m Standing in the rustle zone and we got You anchored to his chair they say if You sat in the TAT than the chair the Instant thing you would say would be Like what’s his favorite thing to say Crap-ton I just sit next to him he just Says the same things over and over again Off to share that sometime good great Job guys all right guys we’ll see you Later yeah