How to Create an EBOOK SALES FUNNEL – Funnel Fridays

What’s up everybody Welcome welcome everybody to f to uh i Homestead funnel hockey live to photo Fridays We are 104 days away from funnel hacking Live which is uh Which is not that many days it’s really Not Especially as you get older yeah there’s Something special at funnel hockey live This year do you want I see that’s people know what’s Happening oh yes let’s do a little Feature pacing Imagine coming into funnel hacking live And On the second night coming into Not just a presentation but a workshop Where you would Leave with headlines and hooks And some real sales copy and maybe even A script for a vsl i haven’t decided yet Um but all of it not just learning about It But actually having it done so you’re Literally walking out with something Done That’s exactly what’s going to happen When you come to my workshop At funnel hacking live and they did Something really really smart because That night there will be four workshops Going on There’ll be one on design i forget what

Myron’s doing but i’m sure it’s going to Be amazing And i forgot about the other one too Sorry copy traffic and sales that’ll be The four groups There you go um so The smart thing that they did is instead Of people having like fomo and sitting i Could literally see Thousands of people sitting in the lobby Vibrating like like so upset because They didn’t know how to make a decision Um when you come you can come live to One and then they’ll give you the Replays of the other three so it’s like It’s a fourfer yeah we’ve never done a Live workshop at phone like live before Because i hate breakout rooms typically But um we we didn’t do round tables this Year because like you know Covet and i don’t know people are scared Of stuff and so like this would be the Like uh hybrid so we’re testing out this Type of works we’ll be able to get in The future but This is for the first time we’ve done Something like that so It’ll be cool you figure out which path You need the most help on right now you Go to that And then once it’s done i’ll give Everyone one pager with all the videos For all the the groups in it which will Be cool

And the cool thing is you’re doing it Early on in the in In during the event so that i’ll be Around if you want to ask me questions And stuff i’ll i’ll be around which is Cool It’s cool so if you don’t have your Tickets yet go to funnelhackinglive.com Which actually this year we have We’ve sold i think like five or six Hundred more tickets we did last year This time And the room is smaller so we are Actually getting close to being sold out For funnel hiking live this year so if You do want to take it like I don’t have to do a big urgency Scarcity shutdown because like we’re Almost done so That makes it easier on me so get your Tickets if you want to come hang out With us Wow that’s like and i i’m going to give A little endorsement For funnel hacking live i’ve been around If you If you sawed me in half and counted the Rings There would be like i internet years are Easily five times so there’d be like a Hundred Rings in me 125 rings if you sawed me in Half i’ve been to A lot of events i’ve spoken at a lot of

Events funnel hacking live Is by far and away the best event That you can go to from the way it’s Produced from the quality of the Speakers From the fact that it’s pitch free from The you know there’s no pitching from The stage by the speakers There’s it’s all value it’s all just Great quality of people We can’t we will sue them if they try to Sell you something so Even me because i’m like a partner Anyway Also i get up there and sell click Funnels um But you know the biggest testament is That when you go to A lot of events and you know this Russell during when people are talking Half the audience is out in the lobby Talking Lobby con yeah right that doesn’t happen At funnel hacking live nobody is out in The lobby they’re inside Getting all the goodness so it’s amazing Thank you i’m proud of it it’s It’s the event that i always wanted so i Was the same way i’d go to these events And like everyone’s in the lobby and No one’s actually paid into the speakers I’m like why are we here again so Yeah it’s awesome anyway that’s what you Jump into the party or you have

Something else I was just going to say and the and the Other cool thing is that You get to actually see the people that Are making it happen When they do the presentation of the Awards for For the two comma club award and the 10 Million dollar and the 25 And the 50 and 75 and 100 million and That was a big thing for me In funnel hacking live in disney world That’s when it got real Because i had my two ccx and i’m like Man i want that ring i want that 10 Million dollar reward and i mean i had a Picture on my wall and And i mean we busted hump and got it i Mean there it is It’s a great yep there it is behind me Um So that’s a great part of it too you Want to be in the audience and use that To really build that magnetic attraction To being successful Yeah so i’m a huge fan awesome okay i’m Gonna flip over to my screen So today for those who are here we’re Talking about ebook funnel secrets wait But jim are ebooks dead I heard that they’re dead because amazon And stuff Ebooks have been declared dead multiple Times and they resurrect themselves

About every 24 months they are back from The dead so Today you’re gonna discover how to build A list of targeted buyers explode your Credibility ignite back in sales simply By by using a simple ebook funnel and You’ll get all this business building Benefits without Uh tongue twister you all the business Building benefits of selling physical Books Without printing or shipping costs i Think you guys wrote that just to mess With my tongue clips there so Um there you go plus at the end as you Know you get seven or more Depending on how excited our designers Got this week fresh tonight and ebook Funnels when you attend live So this is season three episode number Seven ebook funnel Secrets today’s show is brought to you By two amazing sponsors The first one is this little software App you may have heard of before it’s Called click funnels Um and it gives you everything you need To market sell and deliver your products Online We’ll be doing demo sale i’ll be Building out everything we talked about Today inside clickfunnels which would be Fun And then jim do i talk about our second

Sponsor well our second sponsor is Funnel scripts the number one solution Online to Help you push button create all the Emails sales letters headlines Ads and more that you need to not only Promote your product but advertise your Product And do all the marketing you need to do It’s amazing and it works Great with click funnels as you’ll see So you’re saying you guys sponsor your Own show is that weird no You should do it if somebody else can Make more money off sponsoring your show Then you can You shouldn’t have a show just kidding That’s true let’s move on so the end of This uh we’re gonna give you guys eight Different ebook funnels our team is Pre-designed for you so if you’re Selling ebook You’ve got a lot of amazing designs to Pick from uh that’s the what you guys Get for being on here Uh live today with us uh to the end of Everything which should be really really Cool And then um before we get into this so Jim’s got a special session he’s gonna Trade on Because a lot of people are like i don’t Know how to write an e-book this seems Too hard i don’t know how to write like

It’ll take me six years to write a book Uh i’d love for you to smash all those False beliefs so people can get a book Written fast you want to talk about That part of the the process sure yeah i Can do that and we will Up i gotta let okay yeah i want to Continue Okay so ready slides this part or no no I got it Okay okay so here we are i’m going to Talk real quick About five ways to get your ebook Content created in less than 24 hours Let me give you my step-by-step strategy For creating your ebook without Struggling for weeks or months To get it done presented by jim edwards So let me tell you a quick story all Right it’s a story of two books The tale of two guys one read that i’m Just playing i’m going right right back To the wall street journal Um let me tell you a quick story story Of two books my first book Took me four years to write from 1992 to 1996 it was torture My most recent book that i wrote this Week took only 74 Minutes to create the content and the Cover’s a lot better too So what’s the difference well It’s a matter of strategy and tools but First let’s define what makes a book

A real book you know back in the day When i first wrote my book Everybody thought in order to have a Real book you had to have a publisher If you didn’t have penguin as your Publisher then you didn’t have a real Book But here’s what makes a book a real book Number one it’s got original content in It preferably content that comes out of Your head Two it’s got a professional level cover Which i think we can agree That is a professional looking cover and Step number three it’s published on Amazon That’s what makes a book a real book Nobody cares if it’s 300 pages long Or 100 pages long nobody cares if it’s Published by penguin or harpercollins or They don’t even look they don’t care These are the three things that matter Original good content professional cover And published on amazon that’s it And especially when we’re talking about An ebook So five ways to create book content In less than 24 hours i’ll rattle these Off for you real quick First one is to do an interview you can Have yourself interviewed Or you can interview another expert on a Specific topic You can use the interview script that we

Have Inside of funnel scripts to be able to Do that You can do a webinar master class on the Top 10 mistakes people make in your topic And how to avoid them You can use the framework script inside Of funnel scripts to help you Structure that class real real fast and You can teach it exactly the same way That russell Teaches his classes his trainings Um you can answer the top 20 questions People have about your topic You can compile a collection of your Blog posts or you can construct You can trans i tried to say transcribe And compile all the same time Um you can transcribe and compile past Podcast episodes so if you’re a Podcaster you’re sitting on them On an ebook or multiple ebooks if you’re A blogger you’re sitting on A you’re sitting on all the content you Could need if you’re capable of asking And answering questions You are capable of creating all the Content you would need To create an ebook and if you’re doing Webinars or you’re doing interviews Absolutely an easy way to do it so Three easy steps to get this all into Written form

Create your content use one of those Methods that i just talked about Have it transcribed you can use rev.com Or otter.ai rev.com charges a buck and a Quarter A minute otter will give you 600 minutes Free Just how much cleanup you want to do Because otter’s automated and rev Is done by english-speaking humans then Do a quick edit Then all you need to do is turn it into An e-book Hire somebody on fiverr to do the cover That’ll cost you between 20 and 50 bucks Hire somebody on fiverr to do the layout For you that’ll cost you between 20 and 90 bucks depending on How elaborate you want to get and how Many different formats you want And then you can publish it to amazon Or publish it to your website but you Can do it on amazon’s kdp program you Can publish it on As a kindle uh and as a print book And that’s free and then other options Lulu.com They have free setup so it’s it’s really Easy To be able to do this anybody can do This So your next step how many books do you Have you’ve written i’m curious I don’t i honestly don’t know and you

Know i remember i’m just be honest Remember when joe vitale What part of his bio was an author of Too many books to list here remember how He did that and you’re like Oh dude it’s it’s true i don’t i don’t Know Um but i’ve got dozens of books that Have been best sellers on amazon and i’m Selling them off my website and stuff so Um next steps think about the perfect Book offer for your target audience And then use one of the five methods to Create your content get it all put Together quickly by hiring other people To do the layout and the stuff that you Don’t need to do And then use click funnels and funnel Scripts to launch your book Funnel back to you russell boom So for anyone who’s like i don’t know How to make a book you can do book um And you know again i i don’t have it Here right in front of me but Um like when i do my books like this These take me a long time to make But i’ve got like 100 split test book The three core funnels books like Uh leadpay or lead uh lead funnels book Um like i have i have a dozen or so Ebooks i’ve written to they’re all that Process jim’s talking about Much simpler much easier that you can Create idea create the content get it

Done and launch it and The funny thing i hate admitting this Out loud um The amount of money i make from this Book that takes me 18 months to write And my ebook that takes me a weekend to Write Is the same or sometimes the other ones Do better so And the cool thing is that you can test Ideas faster because you can Create an ebook and create an offer and You’ll know in a week whether it’s going To pop or not and then you can make Adjustments and And you that’s real hard to do with a Print book yeah Yeah so print books are like a passion Thing like you want to put your heart And soul into This thing these other ones are like how To generate leads make money like all Other kind of things that we That we want to do funnels so thanks i’m Sure share that how many guys like that If you guys like that post it over there In the comments let jim know how cool it Was i think that was awesome This is very cool all right keep on Moving forward so today we’re talking About uh ebook funnels if you’ve read The dot com secrets book no plug but if We Were to plug a book uh inside talk about

10 core funnels and Uh the type of funnel in the value lab It’s an unboxing funnel it’s a book Funnel Um even though it’s you know there’s There’s tweaks for ebook funnels and Regular but like free plus shipping Funnels but That’s where it kind of fits in there as A type of unboxing funnel And uh here is some case studies so this Is uh typically like the structure of What most ebook funds look like You got the the page where you sell the Actual ebook an order form bump of some Kind of offer And you have ones upsell two upsells Whatever you want and thank you page They can then download the ebook Um i remember this was probably 10 years Ago i know maybe 15 years ago i was at Church with Some guys and i remember some guy told Me he’s like too bad that e-book thing Didn’t work out huh And i was laughing i was like i Literally this year made over a million Dollars selling an e-book and he didn’t Believe me and i was like Anyway so they’re there they’re working Um This is uh lauren golden who’s speaking Of fun hockey live this year Um her uh her ebook funnel the free mama

Guide so she’s got the book right here Um she upsells bonuses and guys you can See her sales process through here Um uh there’s her order form Boom there’s an order form bump you get The free mama Um audiobook looks like you have Audiobook for Extra seven bucks then she’s got her Guide right here And that’s her then her upsell number One is her success kit Um what’s the price on that two okay Either sorry back she’s killing it too Man Yeah she’s killing it she’s doing cool Stuff um Lauren but did you notice she’s not Giving the ebook away Yep she’s selling the ebook selling the Audiobook Selling the the course which is probably The course version of the book is my Guess Yeah and then uh if they say no there’s A down sell a payment plan for Two 37 so i guess it’s probably the the Course is probably What’s 37 times two so 80 bucks or Whatever Um man 97 And then she’s got her her continuity Program it’s 97 a month right here On the uh thank you page and there you

Go and then she thinks them so She’s killing her ebook funnel here’s Natalie hodson’s me as her natalie Source natalie was a fitness trainer And uh one day she was trading live on Facebook live and she feed her pants This is a great story of all time and She was so embarrassed and then she Hired a doctor to help her with the Problem And afterwards she’s like hey we should Make a book that teaches um Women to not pee their pants after They’ve had babies or something so they Create this book called abs core pelvic Floor They put it up into an e-book funnel and In four months four months With a 37 e-book and no upsells because She didn’t know what was The time when she launched it just a 37 E-book Apps core pelvic floor two combo club Four months no upsell Oh my god known about or upsells we Would have made a lot more money Which is awesome um so i love natalie’s Story Um and again there’s kind of uh her Process she’s got the book Anyway i guess she added a new one she Added something she has now added Upsells yeah She later learned about him she’s like

This has been so helpful had i known This when we first launched Well i told you the la last time i spoke At funnel hacking live one of the Stories i told was how i left a million Dollars on the table by not having an Even a single oto now let alone two it Was god forbid an order bomb Yeah that would have been horrible um Yeah now the story’s super cool Um and this is one that i have right now If you go to leave funnels.com you can See one of my ebook funnels Um it’s a literally i followed jim’s Process i taught a class in this room Right here I taught the class on how to do lead Funnels and show me a whole bunch i Showed a whole bunch of examples And so then that video became the order Form bump we transcribed the video put It in a pdf and that became an ebook so Someone buys the ebook for seven bucks And then they order form bump for 37 i believe is the video me teaching The thing that was the ebook So whoa so if you’re like i don’t have An order form bump it can be the video Or the audio recordings of the thing That you created the product from which Is really really cool Um and then from there we upsell the one Funnel away challenge And uh that’s kind of the ebook funnel

It’s very simple it was for me i’d Create something i was like i need Another way to get people Uh ofa let’s create this thing we spend A couple hours recording the content Put up the funnel and boom we’ve got and That’s the dirty little secret of Publishing because most people write a Book They think i have to write a book out by Hand and then once they’ve written it Then they go into a studio and read it And they sound like they’re reading it So what we do is we flip the process You teach a class you’ve created the Audio slash video book version and then You create the text version from that That’s how you do it just supercharge The whole thing isn’t that cool you guys Like it’s kind of backwards from What i think most people think logically Should happen so somebody just ask is Pdf format a real ebook and the answer That is yes That’s normally what you would sell the Format off of your own funnel Yeah all right you want to talk about uh The funnel ships we’ll be using today During the funnel Well we’re going to be using the avatar Script because you got to know who You’re Selling to we’re going to use the Headline script the title script the

Avatar bullets call to action and the Order bump Uh so there you go it’s going to be Amazing and it’s going to be quick too It’s going to be fun all right you guys Ready to build the funnel together if You are let’s go crazy in the comments We’re going to do it okay i’m going to Start our countdown clock we got 30 Minutes to build this puppy out i’m Starting the clock right now Boom now what’s gonna happen is the end Of this train i’m gonna give you guys The secret password this page Which has got a whole bunch of different Ebook funnels in here so you pick any One you want there’s a bunch of other Gifts and goodies down here too so make Sure When you get here you play with Everything i’ll give you the password Here soon but i’m just going to grab one Um i’m going to select this one right Here so i click the funnel Oh no not that one not that one not that One No i’m just kidding i don’t even know Which one you picked No anyone but that one anyone but that One so after you do it it’ll uh it’ll if You have a clickfunnels account just Take that funnel it’ll copy All the things into your account you Don’t have one yet it’ll give you the

Opportunity to set up a free account for 14 days you can go create it And play with it so right now it’s Copying this book funnel over boom it’s In there i click view funnel And now that funnel is in my click Funnels account it’s very simple with The sales page Upsell page thank you page so this is a Pretty simple funnel so i’m gonna go to Sales page i’m gonna open up the edit Page button here And it’ll pull me into the editor Boom here we are now do this you guys Know and um for those who are newer to Coming to final fridays the new Templates um start with all of the Different funnel scripts up here that You could potentially use it should be Using inside of to make this page Actually happen So what you do is you basically use i Preview the page so i’ve got all of the Links here And then you can go here and just hide This section so you click on little gear Click on the little eyeball it says hide And boom disappeared and now i can start Working on the funnel From there so there’s the beginning do You want to talk about jim kind of what We’re uh what the e-book is what we’re Creating uh and i start plugging your Copy and things in

Sure well we are going to be doing an E-book on um A unicorn keto weight loss The keto diet has has done a crossover To the magical kingdom So uh mr mr or not mr pickles mr pickles On a different diet It’s just a salt only diet but uh that Is particles heated Diet is mostly salt so actually fits Really well okay well He’s been saltier than usual lately so Um so What we’re gonna do is we’re going to we Need now one thing that you can do When you’re talking about your your hook And your headline and stuff for your Especially for an ebook funnel Sometimes the title of your book is the Best headline hook so You got to have a really good and Whether on your funnel you You’re using the title as the hook or Not you’ve got to have a great title for Your book The rest of your copy can not be that Great if you’ve got a great Title and a great hook you’ll get better Results than if you don’t So if we hop over here we’ve got the The book funnel copywriting checklist This is a pdf you’ll be able to download So what we can do is we can actually Load our avatar because we’re going to

Create all this stuff from the avatar But you got to know who your avatar is So you can have access to this one we’ve Done as the example The way the avatar works inside of Funnel scripts is basically it just Assembles all of your legos for you Um i do not have any connection lego Does not endorse that Statement in any way shape or form You’re not endorsing or supporting the Show That’s right so um just real quick and We won’t read the whole thing but Um our avatar is an overweight unicorn Her dreams are becoming a fit and Healthy unicorn currently you’re focused On keto diets and weight loss Um you’d be ecstatic if you could lose Weight get in shape and feel confident And have the body of your dreams and Look and feel great all the time Unfortunately You’re still trying to figure out how to Stop wasting money on fad diets sort Through all the crazy diet options and Lose weight and keep it off So we we literally have created most People when you ask hey who’s your Avatar they say oh it’s It’s like middle dads that want to lose Weight Um that’s real compelling and that Sounds like everybody else’s but what we

Do here is we dial in All of the hot buttons For our avatar so that we can then Literally inside of funnel scripts If we want to say create a headline For the page we then And i’m just shortcutting this but and Automatically loading the stuff but what You can do is literally just click load Avatar and then you’re able to Load your avatar Um like here unicorn weight loss Unicorn keto all right we load that And it loads everything in here and so Then all you have to do is click the Build button And it creates all these really cool Headlines both hot warm cold and Different versions of them Um and then You can click on these and it will give You a whole bunch of different Ones so that you can just kind of click Until you find one that really grabs Your attention and If you’re one of those people that you Know i i created that And programmed it in because when you Start looking at all these down here They all start just looking the same So what we need we’re going to use a We’re going to use a headline package That we got from Funnel scripts and as you’re going

Through if you see one you like you can Just click on the shopping cart icon It’ll add it to your clip bin up here And then you can download All the stuff into a simple Text file and then you have it’s like You’re going shopping for copy So if you want to take it back over There the one that we Settled on um was attention Unicorns who want to lose weight look Better in your clothes in just three Weeks without starving yourself or Or living at the gym 14 hours a day i Love that one Okay and I think we’re going to skip the We’re going to skip worrying about the Video sales letter Today i mean i’ve got one done i did one But I’d rather talk about um Rather talk about some of the other Things that maybe we haven’t talked About on past episodes and whatnot With the with stuff Because i think especially i don’t i’m I’m really in tune with this right now And what’s what’s working and what’s Really happening Thank you daryl daryl says i love funnel Scripts well we love you daryl thank you Okay i don’t want to tell them what is i Tell them like you got ebook funnels

Crushing right now that’s why you’re so In tune with what’s working right now Can we say that at least we can say that At least yes Okay but it’s top secret other than that So i don’t ask any other questions Other than i’m jealous of jim’s numbers Right now but that’s what i’m saying That’s it nothing else Move this up here yeah um So i’m right now you talk about like if You can copy and paste you can make Money click funnels like If you can copy if you can copy and Paste you can make money With click funnels literally And you know the cool thing here is that Having a really good video sales letter Here makes a big difference for the The high reactors and We we have one but i want you know so Use the Mega vsl script inside of funnel scripts It’ll create three completely different Video sales letter Vsl scripts for you it’ll create a Script that you can throw in a Teleprompter it’ll create a script that Inside of Powerpoint slides and here’s the thing What you need to do And what clickfunnels makes so easy for You to do is to test Because this is another we don’t test

Enough and the reason we don’t test Enough is because it’s too hard to come Up with the first version of your sales Copy but if you’re using funnel scripts You can come up with a whole bunch of Different really cool versions And russell on that on that um Funnel that you were talking about we Were able to raise The conversion rate By on the the third the second oto 197 Offer we were able to raise that by Almost 50 percent By changing one headline by just Changing the headline we didn’t change Anything else and we were able to Increase conversion by almost 50 percent it’s crazy i mean you give Some 50 Pay raise was more than a 50 percent Payment because way more people come Through It’s crazy because you think about like In any traditional um Profession if you want a 50 pay increase You go back to school for like 20 years Um this one you’re like i just split Tested two headlines and here we go Which is awesome right but i mean even Yeah but it was It was a huge deal to have to do that um The other single most important thing on A especially on an ebook funnel is your List of bullets

It’s it’s the list of all the stuff that They’re gonna get It’s like chipping away at A damn you you just keep chipping away Chipping away chipping away Chipping away until the damn breaks and You do that with the bullets That’s a cool way to look at actually Like that you know i mean it’s just Because you don’t know which bullet is Going to make them want to buy You do not know and so And the thing is bullets that work Really well especially on an ebook Funnel Don’t actually tell them anything They don’t actually reveal anything About Anything they tell you like the opposite Like here’s what it’s not about It’s not about this it’s not about this Right not about this like what is it About it Exactly you know the secret so we I’ll when you’re ready i can show them Real quick how we use the avatar Um okay bullets to create just a list of Bullets And and if you’ve created your if you Know who your avatar is and if you have Created your bullets Um or you’ve created it around you’ve Created your book Around their hot button satisfying their

Problems and their desires and stuff Like that It um it’s you will be shocked At using this tool and then where you Can just go find where this Bullet appears and then there’s their Secret sauce For this um can i take it back real Quick and while you’re doing those and I’ll i’ll show them Yep so what i’m gonna do Here is i’m going to share Let me share the screen and I’ll show you this real quick so um The avatar bullets what this does is This loads in This just writes a couple dozen bullets For you based on your avatar So you just load your avatar and then Once you’ve done that All the stuff’s going to be filled in And we click build And then it just writes all these Bullets It writes a whole bunch of bullets for You that sound amazing And they increase curiosity and they Mean actually Nothing as far as what they learn Nothing All they do is just build pressure Now the secret sauce though is in Obviously You’re gonna go take a pass at them and

Do a quick little edit Then what you’re gonna do is you’re Gonna go through your book And you’re gonna find where these are Appropriate so you’re gonna you know You’re gonna go through and identify the Page number and And if you’re like oh well my book Doesn’t really have this it doesn’t give The real secret to success with keto Diets with over Every overweight unicorn needs well you Know what If you’re writing a keto book for Unicorns and it doesn’t do that I think you might want to rethink your Subject matter I’m not being smart i’m being real That’s just Kind of shows how all once you analyzed Your avatar once you know What they need and then tying it in with The book You’re just automatically going to do That so i remember i had this aha when i Was first learning this game i think it Was Here was halberd or somebody but they Said it was so fast and they said that Uh before i write the product i write The sales letter like what’s all the Things so it’s like and they make all These insane promises and then they’re Done like hey

Now i need to create a product that Lives up to these actual promises Whereas a lot of times through the other Way where it’s like My book doesn’t say that it doesn’t say That’s like well it should say that then Go add those things back in like make Sure it’s there because those are the Things that Are getting people to actually want to Buy exactly this bulletproof this bullet Uh list script beside funnel scripts can Give you like ideas what you actually Make sure you include whatever your Product your services Right absolutely so you can show them What you’re doing with the bullets and Stuff now but i think it was gary Halbert that That said that but it’s the the Principle is basically Create the sales copy without any Limitations of the actual product And and that’s one of the reasons why It’s so much fun To uh thanks justin the beard game is Strong I can’t grow and all right so back off I’m doing my best Um so the the thing is By doing it this way and and actually Creating your book by doing say a Presentation or an interview you Write all the sales copy create all the

Questions Create all the bullets and then all you Got to do is just Answer the questions that fulfill the Bullets i mean it’s There you go i mean there’s a little More to it than that but that that is That is the what to do Um so what we’re doing here the secret Ingredient is adding those page numbers Because now truth you know Total disclaimer disclosure make Sure that what you’re telling people Actually is On that page all right don’t just like Run these bullets Russell and jim said you just put some Page numbers on them Come on so that’s i mean but what this Does Is it not only creates curiosity but it Makes it real That’s the big thing it just creates Curiosity it makes it real and also cuts Down on your customer service because if Your copywriting is amazing What’s going to happen is people are Going to buy this book Because of one or two bullets and then They’re going to contact you through Email or your help desk and say well Where is this part in the book And then you’re going to be like oh dear God i

Don’t remember and so Just get it straight ahead simon that’ll Make Make life cool for you um i’m going to Show Everyone like i said people like oh yeah That’s nice but i want to show that we Practically preach so i’m just going to Randomly pull up Copywriting secret secrets to see if you Actually do this in your Uh and this is a physical book but did You do a bunch of bullet points did you Did you there’s a There better be a bunch of bullet points In your page oh It’s like this book here’s where you’re Going to learn boom this is the page x Iv this is on page two this is on page Three it’s on page four wait jim you Actually practiced what you preached you Did exactly what he told us to do And um and and i’m assuming you sold a Couple of these books that you won a two Comma club award for this book already Right Like yeah i’m getting i’m gonna get to Go across stage and and make you hug me And take a picture with me at funnel Hacking live Well that’s going to be awesome do you Actually practice what you preach to Wrestle or is this like something you Tell people to do you don’t actually do

Let me see it’s coming down here my copy Scrolling down and then all of a sudden I’m like oh here’s all the secrets right So i literally I did one bullet point for each chapter In the dotcom secrets book and it was Still like Five scrolls worth of bullet points Right and i did that if you notice that Every single Expert secrets did you do it there too Russell let me see if i can’t remember If i did or not Oh wait we follow for me that’s proven To work so Oh there it is again there you go Anyway so yes it works um in all the Things so Anyway i just want people to realize That sweet We’re not just doing this for our health We actually do this every single day so Right now Again once i’m doing copy and pasting Coffee and you know Here’s here’s one thing i’m just going To give you all a little piece of advice And i gave this advice to a large group This week because i’m doing Another thing and um a challenge And i told everybody look actually mr Pickles told them mr pickles will tell You Look unless you’ve ever done this before

Do it exactly the way we Tell you to do it the first time and Once you’ve been all the way through the Process Then you can put your sticky little Fingers into it and do it differently And prove how smart you are and how We’re just dumb and donut we’re talking About But the first time you do it do it Exactly the way we tell you Prove us wrong okay so there you go I thought that was a he’s a little Direct i know he’s direct but he’s so Right he’s so dead on I was uh i was joking because we did on Monday tuesday this week we had an event Called the fat event the funnel Hackathon event Where i help people build out a webinar Following the perfect webinar script and Um i kind of went on a On a rant at the end of day one because Um one of the attendees told me that Like Um how they were taking the script but They were tweaking it they’re changing Some stuff based on their beliefs and Their thoughts and all these things And um i kind of smiled when i got the Mic back and i was on stage i was like Let me ask you a question let me make Big screen for emphasis I was like if somebody gives you a

Framework that they have tested Over 18 years now they’ve spoken on as Many stages as possible over and over And over and over again They have the current world record for The most people that have ever bought a Product At one given time um selling a webinar You know selling something from stage Um they’ve done this webinar um live Over 200 times building a company called Clickfunnels over 200 million by Following the script And they named the script the perfect Webinar and they took the perfect Webinar And did it and proven it now in like 400 Different industries that it works over And over and over and over again and You’re taking this thing That’s literally titled the perfect Webinar and you were taking it and you Were changing it Although you’ve yet to ever have success With the webinar ever is that what You’re telling me And they’re like uh uh i’m like just Just do it like just give it like just Copy it like it works this is not Something we’re making up anyway So i gave you the whole stage there Because i figured you were i’d never Heard you ran dude This is just like old school funnel

Fridays have you noticed this is how we Used to do it back in the day like When when when click funnels was young I think so we were trying to prove Everyone that’s like the right way back Then whereas nowadays with like people More so like Like okay this is the right way it’s got To do it where back then we’re like I swear to you just we have now we have So much proof it’s like Come on if you don’t believe at this Point like yeah i got nothing for you Yeah um okay I’ll keep going what else what else do We want to do want to show them like Order bump talk about what the best Order bump is what do you want to do What do you want to do what do you want To do what do you want to do yeah Um yeah we got um do we have overwhelmed Written Wait did we did you do the book title One already hold on no i didn’t do the Book title when i can Let’s do it because i mean we already i Want to show like you got stuff that Makes that a little easier Okay sorry i threw curveball you’re like I’m not ready for that yet No it’s cool man i’m good i’m good okay So Uh we’ll come into our little thingy We’ll click on the title we should

We as you’re doing that something Interesting um i remember matt basak Told me back in the day that he used to Split test all these email subject lines And consistently the email subject line On a product launch worked the best was Just the title of the product Because they think about how much time We put in like naming our product and We’re thinking about other subject lines It’s like the name of the product If you do it correctly is literally the Best hook the best headline the best Subject line the best Thing uh so so yes i agree with what you Said Yep um so this is the This is this is the profitable title Scripts it is avatar enabled you can Load your avatar Um the cool thing though is that we can Go in and change stuff like Like you know you can change anything If you change an individual script it’s Not going to override your avatar But we can just you know unicorn oh keto Sins and Keto diet sins and how to correct them I kind of like that and we already had One um Let’s see i’m going to change this i Think it should be weight loss instead Of lose weight So cool thing here i can just change

That whack the button Um 10 things over here and sometimes you Can Inside weight loss secrets to keto diets Every unicorn needs to know Um the proven overweight unicorn’s Weight loss success system That’s pretty good keto diet survival Guide every oh the keto diet Survival and i’m going to change that From keto diets to keto diet Keto diet survival guide uh proven Weight loss except The what i see the problem is i start Geeking out on these things and i’m just Like let me Give me another one little it’s like It’s like a slot machine um [Music] But sometimes you can you’ll think of a Headline Or excuse me a title and then a subtitle Type thing um and then this just made me Think of a of a bonus including the Overweight unicorns keto diet checklist We need a diet a keto diet checklist For sure uh all products need a Checklist of some sort Exactly um Quick and easy keto diet tips tricks and Tools every overweight unicorn needs to Know Dude that’s an awesome subtitle that’s Really good

I like that so we need something else uh Cooking these weight loss foods keto Diets and That one’s keeps coming back keto diet Sends every i think You know what unicorn keto diet sins That would be a good title even though That’s not the one we had And then um the quick quick and easy Keto diet tips every Overweight unicorn needs to know i mean That’s a cool title The cool thing that’s really good the Cool thing about Ebook funnels is that you could test a Different title What did i say it was unicorn keto diet Sins you don’t have to get permission From your publisher Like every time and how to Avoid i can’t type but how to avoid them And then in parentheses this is okay Here’s your insider tip how do you make A Title a subtitle or something How do you make a long thing that you Really want to have a subtitle put it in Parentheses and smaller type under the Other one Unicorn keto diet sins and how to avoid Them quick and easy keto diet tips Tricks and tools every Unicorn needs to know boom i mean That’s not bad it’s not the one that

We’re using but it’s not bad so Anyway the one that we are using Is uh unicorn keto secrets weight loss Tips tricks and tools every unicorn Needs to look amazing in your clothes I was gonna say to look amazing even if You naked But i thought that was a little much for The show so i wouldn’t do that But the graphic that i got back from the Designer was amazing Just didn’t have the right warning for The show Yeah we didn’t flash the yeah get it Flash get it oh Okay so make sure the page looks like so Far so here we go nice unicorns Wait you didn’t make a video i’m going To plug the video in real quick you see Everyone can see I’m just chopping away this template i’m Hiding stuff i’m showing stuff i’m just Trying to plug in as much copies we have In here if i save it Our preview it’s looking pretty good so Far it’s looking sweet man Boom so we got headline place for them To buy now that’s Actually the pitch for the master class Oh i got the right i think Maybe no maybe i don’t know it don’t Matter It’s fine a bunch of stuff in the Template i had time so i hit it all

Because i don’t need i don’t have copy Flap so i Have i’ve got a headline i’ve got to Headline with the product shot i’ve got My pre-headline of the bullets i got the Bullets And like that right there is going to Sell some books whether i finish The rest of it or not right right all These other things and that’s the key Is the biggest thing that you need for An ebook funnel Is you need a great headline hook you Need a great title for your book You need some great um you need some Great bullets And and yes wouldn’t it be great to have Testimonials wouldn’t it be great to Have You know you should have a guarantee on There but i mean the that is the gist Those are the legos that you need those Are the building blocks those are the Duplo blocks you need I’m just gonna hide those other things And what’s cool about click funnels it’s Really easy add stuff so as you start Getting testimonials you come back and You add it and as you start having Success stories like You just keep tweaking and keep adding Keep adding it and you gross exactly And it immediately deploys okay so let’s Talk about

The order form bumps so for those order Form bumpers so hear them come through Someone start fill out their their uh Information to buy so they’ll go through Step number one printing their name Email phone address and then step two Will pop over And you can just click this and this is Remember popcorn that was a real thing Remember popovers i do Those things like they pop and then they Move or twitch or do different things We’re aging ourselves jin okay so here’s The so then they put the credit card and Then right here’s the order form bump so Order form bump Is literally the the closest thing to Free money you’ll ever find on this Planet Because they’ve already bought the book And they’re like going through the Process they’re like oh yeah i’ll have All the fries and coke with that oh yeah I’ll I’ll get the national inquirer when i’m Walking to the checkout stand because It’s like the crazy headline Like that’s literally what this is so The thing is like what do we have that You can do this is like a no-brainer Like yes i’m just gonna buy that thing That’s an order form bump Is so what do we have in order form bump For this one well we have us i don’t

Know if you want me to show the script We have a script inside of funnel Scripts that’ll do that for you I’ll show like you know i’ll start copy And pasting it and you want to show that Okay so um how this works again Uh use the order bump script you’re Going to load your avatar It pulls in the the stuff germain to the Order i mean germain to the offer And then you talk about what the off What you’re offering on the On the bump absolutely guys Gals folks do the audi for an e-book Funnel either do the video version or do The do the audio version As as your order bump and it’s literally Like printing money And so this creates the four parts that You need you gotta have the checkbox Copy For up there you gotta have the um the Quick offer copy And the blurb and then the order button Copy this literally makes All the different combinations and stuff For you and the one we went With was and and the cool thing is that You can You talk about copying and pasting and You’re like okay I want to use this as my checkbox copy i Want to use this as my quick offer copy I want to use this as my blurb and i

Want to use This one as my order button copy and Then you come in here And you download it And and literally You just copy and paste like what Russell’s doing you literally just copy And paste it over into Uh into click funnels it literally There’s only a couple of ways i think It we could make it easy for you and one Of them involves me coming to your house Sleeping in your bed and eating out of Your fridge and you don’t want that So i mean this is this is as close as we Can get i do Actually i run a lot though so there you Go plug the audiobook right there in the Order form bump and there it is And you’ll probably get 20 to 40 percent Of people who say yes that’s why it says Free money like just by Putting in that sentence um yeah it’s Awesome And um i see people asking audiobooks so I’d say there’s three ways to do audio Books number one Is to go and actually rent a studio and Get a Audio production team and it’s crazy Like when i did the audiobooksfor.com Expert in traffic secrets That’s what i do and it was hard and it Was painful but there’s editors and

Stuff and that’s one thing and so We just the only time i ever heard Russell cuss On the voxer i was like whoa whoa easy Cowboy i’m just playing he doesn’t cuss He doesn’t cuss but that’s the first way It is it’s hard but like but literally Here in boise we just found um There’s companies that do band and music Stuff but guess what there’s not a ton Of like Bands sitting in studios recording stuff So these places have like Like 90 percent of times just like Sitting around waiting to record a band So i was like hey can you record us like Sure so he showed up And there’s an audio dude who’s Typically like mixing music for a Thousand bands like listening to my book And he’s like oh you messed up start Over and just Made the book so that was like one way That’s the hardest way but it’s like the Most professional Second way is hire someone you can Totally get people to do this if you Notice like most audiobooks you get the Author doesn’t actually read them There’s some dude who reads them or some Lady who reads them and There’s people who professionally do um Book voiceover in fact Do you know that scharfen used to

Professionally do book voiceovers which Is fun i believe it I believe it’s voices like this and it’d Be fun to listen to a book like that Yeah yeah i believe that absolutely That’s a great voice And then number three is you can pull What dana derricks did and uh So dana did it i bought his dream 100 Book and then the upsell is the dream on Audiobooks i bought it And i think it’s him like with his phone In his house he’s like hey everyone’s Dana i’m at my house i’m going to read This to you he starts reading it And in the middle he’s like oh hold on The doorbell ring i’ll be right back and He comes back okay i’m back guys and he Kept reading and it was like It was hilarious because i’m like he Didn’t even edit this thing at all But like it was so funny because then he Like did commentary in the middle like Hey guys this next chapter i wrote it This is something cool it happened and They start reading it and they come back And forth and it was like It was more engaging than than a typical Audiobook because i was like in this Thing and then When he went to go get the doorbell i Was dying laughing Um but it worked and i didn’t ask for Refund i was like i got the content plus

I felt like i’ve almost felt like it was This mysterious like i’m behind the Scenes getting like The real story behind the book and it Felt even cooler so there’s There’s three different ways you can get It done really fast and really easy so Yeah and i had one can i add one real Quick i had i was thinking of fourth and I Bet you send me no you go ahead no you Go ahead i was gonna say i think what Jim’s gonna say is that Or if you follow the process like we Told you you just taught at the class Earlier and that is the audiobook and It’s already done And that wasn’t what i was gonna say but That is a fourth way and so the fifth Way Is the way i did um copywriting secrets I actually got on a zoom with a buddy of Mine Who um is a anyway he was a marketer And so he i read the book each chapter To him over Zoom and then he asked me questions he Interviewed me At the end of each chapter and then we Um and that became the audiobook and People Loved it because he pulled extra Information out of me That kind of way so it’s it’s there’s a

Lot of different ways you can do it That’s awesome how do you get Copywriting secrets You go to copyrighted secrets.com what You’ll send you a free copy i got three Left [Laughter] Pay small shipping no seriously go to Copywritingsecrets.com And we’ll ship you one for free no we Won’t ship it for free we’ll give it to You for free you got to pay for shipping It’s really good that book like you you Don’t you you You dominate that book like it was Amazing thank you i appreciate that Really good okay There you go guys there’s the funnel as Far as we got today which is pretty Exciting so All right i hope everybody had a good Time because I really had a good time i may have a Fun when we do this but i really had fun Today thank you i needed a fun Old school funnel fridays no adult Supervision Time you know thank you for that no Worries all right so let’s do this then So i’m gonna pull back up the slides Am i sharing my screen right now you are All right cool so How many guys are ready to get your Seven no wait however how many are you

Ready to get your eight Free ebook funnels my tongue is like Slow today Do you want it right now let us know in The question or the comment box and go Crazy The crazier you go the better it’s gonna Be all right so here’s the plan Uh before we show you guys how to get Free funnels this today’s uh Show is brought to you by two amazing Sponsors both of which you saw demos With today number one is click funnels It is my favorite thing on the planet Besides my wife and kids And wrestling it’s number seven So there you go um it’s click funnels It’s the thing that gives us everything You need to market sell and grow your Company online You just have a chance to see it if You’re not a clickfunnels member yet um I don’t know what else i can do i’ve Been talking about every single day now For seven and a half Uh or seven years um i’m not going Anywhere we’re not going anywhere this Is continue to grow Until you have all been convinced that You need funnels to change the world and You’ve all been called to change the World so this is the tool to help you Actually do that If you don’t have a trial yet go to

Clickfunnels.com get signed up and jim Who’s our second amazing sponsor Our second amazing sponsor is funnel Scripts the web’s number one push button Solution for creating all the copy you Need to create your funnels from Headlines to webinars entire email Sequences Ads and more if you don’t have funnel Scripts.com You hate money Boom all right so here’s uh He wouldn’t drop the mic but he doesn’t Have hands drop the bike but it’s like Attached to this thing i can’t Anyway yeah here’s what temperature Should be here in a minute here’s what i Do right now okay Ready guys this is the game how it’s Played you’ve got one hour of downloads And the password changes So all you do now is go to uh funnel Fries.com giveaway ebook there’s the Link And here is the password that’s good for The next 60 minutes 59 minutes 58 50 anyway so there you go Firefighters.com let’s give away ebook There’s the password Go and grab it uh when you do that it’ll Take you to this page right here Boom here’s the page all you gotta do is Go click on select this funnel and copy All these into your click funnels

Account and then you will have them and They can use them for yourself You can use them for clients you can Give them away like these are our gift To you guys for hanging out live with us Today All these amazing funnels have been Pre-built for you and they are now yours Uh and also down here there’s all the Share scripts that you use today There’s a really cool um the bonus Checklist which is awesome Um there’s funnel images account there’s One page there’s a bunch of cool things On this page so spend some time Downloading it all Getting everything copied over to your Account uh which will be good Wait everyone’s asking for the page Again so here is the page Photo images is amazing by the way yeah Finally just turned out really good People are loving it You know if you don’t have a funnel Image account yeah go to fault Images.com and get a free account Um so funfries.com giveaway ebook i’m Sure our teams are posting in the Comments as well they usually do Uh but there is the secret page and then On top of that if you guys are still if You want more in depth about how to like Build out this funnel Um obviously jim and i spend 30 minutes

At a high level having fun and showing You guys hopefully dropping some bombs And some ideas along the way Uh but we do have a team that does these Virtual hackathons uh every single day Um where they’re helping people to build Out funnels so um this is kind of i Think this upcoming weeks There’s strategies there’s funnel Buildings follow-up there’s affiliate Funnels the funnel audibles like Um this the week the theme for this Entire week is ebook funnels so If you guys jump on there and start Hanging out with these um you have a Chance to get your ebook funnels built And launched and live which would be Really cool and you can register for Those at funnel Or virtualhackathons.com Boom and so here’s again in the step Funnelfries.com giveaway ebook there is The secret password he has all got it Take a screenshot of the screen if you Need to go type it in really quick i’ll Leave there for another 10 seconds Get your phone out and like snap picture Or whatever it is or just look in the Comments everyone’s posting as well So there you go um and that’s kind of uh The end for funnel fries today jim that Was fun dude That was awesome that was a good time Good time had by all if you didn’t have

Fun You’re just not uh you’re just not an Exciting person You need to rethink rethink life and Never all that good stuff because we had A good time and you should have had a Good time That was awesome awesome awesome awesome Great job wonderful tools Lots of knowledge bombs where else could You get all that on a friday Nowhere take a nap now anyway I appreciate jim i appreciate everyone On the youtube team we put this together Excuse me there’s a lot of people behind The scenes to make this happen so uh Everyone who’s in the comments you can Let The the team know if you’re grateful for Them putting the let me know in the Comments here On zoom or in youtube blow up the Comments let me know how grateful you Are for all the work They put into this and uh with that said Man have an amazing uh Weekend to you gym to everybody out There as well you do see you guys on the Next funnel friday show Bye everybody bye everyone

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