How To Get Any Sales Funnel To Convert – No Matter How Bad It Is

– Hey everyone, it’s Russell. Welcome back to the show. Today I’m gonna be answering
a bunch of questions Related to marketing
and business, And growing your funnels And a whole bunch
of other cool stuff, And the question I got
right now from you guys Is a conversion problem. The question is Russell, my
sales funnel won’t convert, What are the common problems
that prevent funnels You see from converting. Okay, I’m glad you asked this, ’cause this is like so much fun. Alright so if you look
at any funnel, right, There’s different pieces of it. So part of it’s figuring out
which piece it is, right. So over here you
have like the ad. So let’s say this is Facebook
and you have the news feed And here’s your friend,
there’s your mom, And then all of a sudden
there’s the ad in the middle. And then there’s other stuff
here, and the stuff here. Then over here you’ve
got a landing page. I’ll put L.P. And over here you have
a sales page, S.P. And this is your funnel, Which is like the most
important work in marketing Is sales funnel, okay. Alright, so then
the question is, My sales funnel’s
not converting, What are the common problems
that prevent funnels You see from converting? It always comes down
to one of three things. Number one, it’s a problem
with your hook, okay. So what’s the hook?

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The hook is the thing, Like someone’s on
your phone right here, And they’re scrolling
through like crazy, right, Looking at stories
from their friends, And their mom,
and their grandma, And al of a sudden they see
your ad and they keep… The hook is anything
that gets them to stop They what was that. It stops them from scrolling, Grabs them and like says
I need your attention. Okay, so your hook. If your hook is horrible here,
if nobody’s clicking your ad. Or the hook is horrible here If nobody’s giving you
their email address. Or the hook is horrible here
if nobody’s giving you money. So first problem’s
always the hook problem. Number two is a
story problem, okay. After you grab somebody
you have their attention For five seconds, then
you tell them the story About why they should
click on your ad, Why they should give
you their email address, Why you should… It’s always the second
step is the story, right. After you have their attention, You tell them story about why. Why are they
clicking on this ad? Why are they giving you email? Why are they giving you money? Okay, that’s your story. Now if you’ve read the
Expert’s Secrets book, In Expert Secrets I show you
guys through story structure. I talk about epiphany
bridge stories And a whole bunch of
other things like that. If you haven’t read this yet,

Go find the sections
here on story, How to tell your
story the right way. Okay, and then the
third is your offer. If your funnel’s not converting, The third reason why not is
’cause your offer just sucks. That’s why people
aren’t giving you money. That’s it, it’s pretty simple. So if your offer sucks,
make a better offer. If nobody’s clicking your ad, It means you’re not
giving them enough reason. Like, what’s the offer? Why am I clicking on your ad? I gotta keep scrolling through
looking at cat pictures And weird stuff like that. Why should I stop and
click on your button? What’s the offer? Well if you click on this button I’m gonna show you a case study About blah, blah,
blah, blah, blah. Oh cool, that’s a good offer
I’m gonna click on that. Then you come over here And I’m gonna give
you my email address, I’m gonna give you this report, And if nobody
gives you anything, It means nobody wants a
report, the offer’s no good. So change it, maybe instead
of a report, you have a video. You know give ’em these
two or three things. Maybe I’ve gotta find
something that’s sexier, right. You’re figuring out something, You gotta make a better offer. Or if they’re not giving
you money, same reason. The offer’s no good. Make better offer. If you make a better offer,

People are more likely to
actually give you money. It’s always one of
those three things, Either hook, story, offer. Now what’s important
to understand Is that every page
in this process There’s a hook, a
story, and a offer. There’s a hook on your ad. There’s a story in your ad. There’s an offer on your ad. On the landing page,
hook, story, offer. On your sales page,
hook, story, offer. Everything that’s happening
inside your funnel, And outside your funnel. Every piece, every
email you get, There’s a hook, a
story, an offer. In fact, you wanna
see what works, Go back to your email, go
back to gmail whatever, Scroll through, look at what
emails you actually clicked on, And you’ll realize
that there was a hook. The subject line was a hook. Like, what was it that made
you click on that subject line? And then open the
email and look, Did you click on the link? ’Cause there’s some
story in the email, And if you clicked
on it then that hook And that story in the
email got you there, And then look at the page,
did you give ’em money? Did you give ’em
your email address? If so, what was the hook, the
story, offer on that page? THat’s so you can start
learning what’s working Is by watching what things You’re actually
responding to as well. So that’s my number
one feedback for people Who have problems
with conversion

Is going back to each
step in the process, And look at your hook,
your story, and your offer. Thank you so much for watching. Every single week we publish
new secrets just like this, So make sure you subscribe
so you don’t miss any of ’em, And I will see you
on the next video.