How To Increase Landing Page Conversion With Better Copy

And we are live on Google what what’s Happening how’s it going I’m Deadpool Today I can’t say anything that Deadpool Says because well it’s all dirty but Great movie yeah yeah that’s yeah it’s Deadpool plus 30 years probably I’d say Dad take it easy there the old man jokes Just keep it to keep it to keep it to a Minimum young man well you know I told Somebody the other day I said yeah Russell’s not young guy anymore it’s True my wife’s like you’re getting gray Hair so we’re just men that stuff you Get my comb in right like I’m gonna Probably buy some of that here coming Soon called Esper men mister it was Yesterday so like but it goes great You’re gonna die that’s like he’s so Like that’s what we do right that’s what I don’t know I got gray hair already oh Great oh yeah become didn’t touch my Grave since I was like 26 oh man yeah I Started going gray when I was 19 yeah so Everyone know this is our last broadcast Embarrass my it’s really bad but we’re Moving to legitimately office so you Hear you got next week right who me yeah Yeah I’ll be gone for two weeks so two Weeks so maybe we’ll do a live into the Office and show you guys off the office And be cool then we kind of yeah yeah Anyway we’ll let you guys know happens Next week but next week I won’t probably Broadcasting from here we broadcast

Something a little Ajit’s we’re like Legit business now we figure out 30,000 Customers we’ll go legit so that’s how We figure it’s kind of legit it’s funny If you read up this is Here’s a here’s my marketing or my Business about advice you guys aren’t Asking for but read the book ready fire Aim by Michael Masterson he talks about Like I don’t know from the 0 a million Dollars here at million to ten ten to Fifteen fifteen hundred make a different Mindset shift happen each step because Now most people start a business they Start a business there bro and then Giving my desk and my chairs and get an Office and the computers and then like The guy thirty thousand dollars in debt And they don’t haven’t sold anything yet He’s like from zero two million dollars You should not be doing anything except For selling if you have a desk like you Screwed up and that’s not the right way To do it like you should be out there Selling something selling and sus perros Is gonna our philosophy is just like Look that those it matters is that and Since we didn’t take on BCS like we’d Take on a BC capital like all the Whistles out there here like I’m going Take some notes as money like no we Earned it and then now he can like Invest post like taking somebody else’s Money and then like starting it the sake

This is my philosophy and I have a few Fields Jim about like vc kappa it’s like Winning the lottery in a minute elevator Like you’re not actually a millionaire You won the lottery that’s cheating That’s not real and so we believe in Real business we actually create Something of value and sell it to people And they get value then they give you Money and that’s how you like budget so There’s my there’s my flow and yeah drop The mic drop my day we’re dropping my Phone so what’s your so true though Which was why we are the fastest-growing Not vc-backed this is true nobody in the History of the internet did you hear That Jim we have the fastest growing nan BC back startup SAS company the history Not just the internet live in the Universe as far as I know man With that little Stephen yeah well yeah It’s a true from it’s a staff from I Said it just beyond it It is our step okay there you go and Photo shoots is the fastest growing on BC back startup software is it red Screen that’s right okay but that’s the Little one right get her eyes checked I Mean just a little different today my Funnel hit my funnel so let’s talk about We had this idea last week after from Friday so what happened to what’s been Created because of that I take this mask Off or do I have to leave it on okay so

So we had can you hear me okay so we had This idea right that we wanted to have People tell us what they think of funnel Scripts because we’re coming up on our One-year anniversary so we said okay Tell us your funnel script story and if You want us to on the next live funnel Fridays we will use final scripts Russell and I to make your existing Funnel better and we had a bunch of People make videos I want to give a Special shout out to Arlene battle Joe Clarke Warren Hoover Tim Cooper Hawk Mikado Kate Mikado and everybody else he Said such great things about funnel Scripts and also clickfunnels not to Leave that out of course and so Everybody was just digging it and there Was lots of funnel scripts love going on Out there and the interesting thing that That we learned is that there are a ton Of people that don’t know what funnel Scripts is which kind of freaked me out They were like hey what’s that thing I See you using on funnel Friday’s every You know to do headlines I’m like Seriously really well and and so we’re Gonna be doing a relaunch webinar Actually I believe March 4th mark your Calendars now and we’re also going to Got some other cool things that we’re Doing but so one of the things that we Also did was I put out a demo video of One of the perfect webinar wizard we put

That out with it was a case study where I was walking a friend of mine through It everybody went nuts so we’re like Where is this what what is that where Can I get this on like for real so I Mean that was a good education for us Excuse me in the back of my neck anyway So so Anyway we have a winner yeah but so the Bottom line is our winner That they’re going to be and again we Just wanted you know congratulate Everybody but we’re going to help Tim Cooper liar to pimp his funnel I sorry I Should never mind no I don’t think I Don’t think we can make it play over This I don’t think I can I don’t think I Can make it play over over this all Right no worries so awesome videos in His was the winner winner chicken dinner So what I did on our sides I cool Tim’s Fall into my account so that I can edit So Jack don’t mess up what he’s got so The way I did mess up your funnel so We’re gonna edit the copy I’ll send it Back to him probably sheriff I’m weak on This one because it’s his funnel so That’s kind of not cool but we had the Copy and then we’ll send it back to you Tim and then you got it you can do it Anymore so that’s what was happening That cool everyone but uh that’s cool With me I’m good with that Okay so what I’m gonna do is move this

Monitor and then I’m gonna share my Screen because I’m gonna be working Jim’s umbrella the gym in the hot seat Today he did more work season granting The copy and I’m gonna plug it in and we Should have a cool thing so I’m gonna Start the timer real quick oh I got a Show to screen yeah we’ll see so Chum is Funnel real quick okay let me add show a Time here 30 minutes and done okay so This is this funnel right here it’s the Wellis blueprint blueprint as well as You know well as blues study well this Business blueprint helping heal or shine Panel has had about the right clients And keep it coming back and this is kind Of fun so Jim said basically he’s like Dude we need help headlines bullets we Got it we gotta do some stuff so I’m Play Sciences as well but for most part It’s gonna be some good copy stuff it’s Awesome okay so the number one thing That we want to do is and can you guys See my screen when I’m talking yeah okay The number one thing that we want to do And we always pretty much this is the First the first script that you pretty Much always use when you’re when you’re Doing this is we use the killer headline Script because pretty much there’s I Can’t ever think of a page in a funnel You wouldn’t want to have a headline on As the first thing so if we were and you Guys help me with this um so his we’re

Just gonna run through this real fast His target audience is what he’s calling A wellness practitioner I’m not sure What that is but well I’m just being Real I don’t I don’t know what that is I Mean I guess it’s somebody who it’s like A wellness clinic type thing Yes actually go to Wells clinic so Practitioners are the dudes who give you The magic stuff they fill your closet With with supplements and they’ve kind Of did the doctor does super cool dude And now and like he doesn’t weird thing So he’s like have you got this new Things stem cell if you wanted I was Like what does it do he’s like like Trillions of like really healthy stem Cells in your body I was like you think That I don’t that so he brings out this Like this like peat jelly stuff and he’s Like yeah I’m warming up in your hands To this it’s frozen so I’m like warming This pee jelly up and I like wonder it Like what is this and these numbers cost You to that fella later 2,500 bucks for the shop boys I know It’s all like you do your job just Assuming I wanted it and then might give Me the bill afterwards I was like land This like pink Joe and warm in my hands It turns buoy and I think I might do a Drink this so I eat it so they take half Of it and he puts it in this syringe and They shoot it into my blood baby and it

Really hurt bad and then it took forever And I was like okay I got like an hour I Was in I’m like Our yeah it was oh my gosh yes probably Think I’m really weird right I don’t Jim’s rolling his eyes so the first Thing in the second part of it is then He came back and he said he’d come into The office the rest of they inject into The soft tissue of your gluteus maximus Rectus whatever it’s called got it in Your butt guys like are you kidding me So he was like numbing shots without and Then shoots this thing and I thought so What I was laying on the table I thought So let’s press my legs come on fuzzy Look And we did that really hurt he said yeah It should am I the needle I was like he Showed me afterwards it was insane like Had I known that any of this would Happen but I said no brain no telling Anyway I’m just gonna say anytime some Dude tells me to roll over and show my Butt I become suspicious and want to ask Questions first no matter how well I Know this man yes I know ahead of time First I think what does that actually Cost it would not be the first question I asked yes show me your butt I’m not Gonna say oh how much is it gonna cost Me cuz number one there might be cameras In there it could be a sting operation In number two I want to know what his

Intentions are not what he’s gonna Charge me well he I didn’t even know Like there was a shot involved and tell Me worse you should have known that Point like like we thought stem cells Which apparently are stem cells from Like it’s an actually human like it’s Like a I don’t know what anyway crazy it Was it was a do you feel like you know Like you start ripping walls weird like See gravity I don’t feel like to give it At all like it’s the best testimonial For getting a shot in the body ever Heard Cause 500 bucks hurt like hell and I Didn’t get anything out of it yes let’s Do it So you have an affiliate program so There you go so to speak um okay so the Big result this guy wants but I’ve been Filling it out as best I can So wellness practitioner keyword phrases Build your wellness practice get paid What you’re worth Well wellness business blueprint its Training its break Through a big result they want to Attract more profitable clients what do You think’s another big result he wants Probably the right clients maybe like They want a clients of money or no one Should find out insurance if you don’t Want to be insurance you were the cash Bait clients attract casually you think

That’s that’s along the lines of attract More profitable clients um what’s Another thing Oh work less maybe work Less less more class area more money Less clients kind of a yeah most of them Want more clients I don’t know want more Clients yeah well clear phones with you You know circulate oh all right let’s See and they’re gonna get this I think They’ll probably get it quickly there’s Anyone still watching after our little Foray into your stem cell research maybe The mad face is like hey I know that Doctor could that be that happened to me We would never discuss it even if we Were alone especially if we were alone Paying the moments to avoid I would say Like they all want to avoid begging for Business yeah a bit they want to do Their craft they don’t want to like so People into their craft right right even If you even if you think you can’t sell Or even if you hate selling there you go Okay let’s see what we come up with if We got any good ones here um and we Always have our hot warm and cold ones But okay how to attract more profitable Clients in as little as seven days now This is good attract more profitable Clients we want to put in a pract more Profitable wellness clients want to Adjust that up there and we’re probably A big result work few out fewer hours in Your wellness business

Can tell right now your house new once Business your typo thinking about guys Could be home-based I’m just I’m just Really I’m hiding it well but I’m kind Of scarred from the discussion we just Through this now no one wants to stem Cell injections I you know I know Oh Phrase not just about here’s one no it’s Apparently about weightier issues like Russell’s inject ability on how wellness Practitioners just like you attract more Profitable wellness clients in seven Days with wellness wellness business Blueprint that’s not bad that’s just a Long based on the one compared to what We have right now and that’s like a 10x Thing easy don’t punch a guy in the face We’re here to help him not say geez that Sorta just anything’s better than that Golly well here’s a potential one we Might want to try all right you want me To send that to you by the way Stu comes To this gonna be just v2 will be the Editor and it might be won’t be like This whole like I have somebody asked me If you um I think Greg Cesar asked me Hey how can I get that new editor like Like I got the inside line dough to Russell so I’d told them there’s Ted for Ten minutes also well first you got a Contact helpdesk and you got to say Exactly this you gotta wait and gave Them this big convoluted thing and then Started laughing animals I don’t know

Just email support Christmas calm I Think it’s still the place to get a Lighter one soon but like yeah only way To get right now across Christmas huh Okay you know it’s funny um so we’re Good on this headline do we want to give Them any other sub headlines or anything Or we’re just going to concentrate a lot Of time oh I can yeah I can just run Down you know like if you’re getting Close to how to attract more profitable Wellness clients as Seven days even if you hate selling That’s a good one Nah I think that would make a really Good set of headline somewhere yeah you Want me to send you that for those of You wondering what magical things I’m Doing I’m just hitting the copy button And then over in another window I’m I Have Russell it in facebook Messenger And I’m just sending it to him oh here’s Another one how every wellness how every Wellness practitioner can work fewer Hours in your wellness business that’s Not what I would I would add to this and Still build your business still build Your dream business oh yeah how’s it What on this practitioner can work fewer Hours and your wellness business and Still build up a dream practice how About that yeah all right I’ll send you That one too I did all these I tell you that the

Number one thing that I’ve really been Doing is just doing a/b split testing Out the wazoo I mean I was even thinking That we could do some some testing Testing results and stuff within funnel Scripts like you know we’ll go do a Bunch of tests and share people this is What it spit out this is what we tested This is what where we got the results I Thought really was thinking over the Last week that would be something Valuable we could add two full scripts At some point some testing results okay Now okay so what we’re gonna do now and It’s like in and just as a preview for My speech at funnel hacking live the Three most important things that you Have to be good at with writing copy is You have to be able to make amazing Headlines you have to make compelling Bullets and you have to make tantalizing Calls to action so let’s do this let’s Make some bullets for him and then we’ll Do some calls to action and you know That’ll have him a long way towards Being totally pimped Oh is that cool oh look we’ll use the Brunson bustin Brunson bullet script Yeah okay so we’re gonna pretend like These are secrets within his thing so You know whatever the secrets are and The wellness business blueprint So this is we’re gonna have to how many Bullets you want just for four or five

More the merrier page right here so okay Well let me do it I don’t want to how Much time we got left it is 23 seconds Okay good All right so my product helps you to Increase your and I’m by the way I’m Naked another bullet the the feature Advantage meaning bullet script I’m Gonna have that done before funnel Hacking live so I’m gonna have another Choice in here for making your bullets As well not there’s anything wrong with Brunton bullets but sometimes we need a Different style of bullet We’ve got room surprise for everybody’s Coming but we today working out is like It’s gonna be effective It’ll those who that you didn’t come you Didn’t get tickets in town as men They’re gonna keep themselves forever And those who were there are gonna never Not come to our event like it’s the Anyway oh that’s I’m stopping it because It’s gonna hurt people’s feelings talk In that way right we did this what if we Did this we move every penny of profit We ever this event on give it back to The customers you just kind of what is Becoming right now yeah our account was Like hated so far because you require Money for events like is more like Building the culture the people Everything so he’s like hey we’ve got Like extra profit this year from the

Forum edsells I’m like huh we should Dump it back in more cool crap for Everybody so we did it’s like oh my gosh Just to say it so if you guys like Russell make so much money for these Events no I know but it’s all about Building the cult sure people who are Gonna be excited and come back next year And yeah between Tony Robbins and like All the cool crap we give you guys like This yeah be Vince not a profit center But it’s a fun center of suppose I did What are you giving away surprise every Day there’ll be a new gift that’ll be Amazing And you can hate to even me wait did you Pay for tickets to do that concrete whoa Whoa whoa whoa easy killer I’m giving You an hour of my most valuable training From the stage plus my time in answering People’s questions doing round And being there to help support your Community all right begins you’re in you Get you’ll get one yeah yeah you’re not They are sorry still objection on stage Complete with banjo music business I’m Just having to wing these so my product Or one that’s one that gives you the Confidence to what what would it give You the confidence to do to are you Worth oh there you go anyway it’s late Instead of undercutting you’re cutting Your value it was like because they Struggling clients they charge like half

What they’re worth it’s just they said Hmm he’s really actually worth I’m just Going through and doing these and using The prompts and just coming up with the Stuff so I’m like my product service Helps you avoid looking like just Another Wellness Center so anyway editor Me to bug that we struggle upon my Headlines toy disappear yeah my product Or service helps you discover the real Secret for what what do you think I’m Just looking at this thing here I look At some of his stuff um for building a Practice Oh building a real secret for Building up a practice that you might be Able to sell later oh yeah do you yeah And now is that actually asset there Creating as opposed to just see yeah Creating an asset Rather than a job you can never leave is What happens to most most people or do Something entrepreneurial they just Create a job for themselves a product Service helps you with how to let’s see How to understand the top three wellness Business skills helps you with how to oh Here you go create the right Expectations and clients minds your Clients minds so they are always 110 Percent happy with you and more Importantly gently send their friends Refer their friends almost done no words Just a clean stuff I love these rounds So yes I’m not almost done I got five

More to go my product service helps you Effortlessly know is it terrible Especially with some guy talking about Getting a stem cell injection you’re Trying to concentrate imagine what you Could do at home worth quiet it’s funny When we like rain sir I copy from Scratch like I would spend two or three Weeks reading one sales letter that’s The reality of how like he should be Pretty clear funnel funnel strips I’d Only ever notice how good they have it Like noggin attendants do not follow Scripts like gosh I gotta fill out this Wizard for 15 minutes to make my BSL It’s going to take me a while create the Perfect marketing plan Yeah assistant Li fill your business Together the forklift loss is awful Profitable new clients purchase one to Admit I come over here and use this Thing all the time I mean I’m the that’s The ones that I use if anybody cares I Use the headline one all the time I use The Facebook ad one I use the the email The the fast teaser and tweet script I Use that one all the time to promote Your webinar one every time I do a Webinar I do it with that and then I Used the perfect webinar wizard and I Use the VSL wizard it’s nothing to talk To my girl keep a hyper user oh yeah and The funny thing is the since I use it All the time I’m always tweaking it it’s

Like something you guys should do Something about it exactly and and now It’s gotten the point where I have to do Something I don’t have a script for Before I’ll do it I’ll I know this Doesn’t make sense but I’ll make a Script to make the thing that I want to Make that’s like I can’t just make Something anymore it’s like oh if that’s Something I’ll never have to do again Then we make a script to make it let me Not just make it and that’s the benefit You guys all get making it better So this happen clip phones was what Should we tell them how do we explain it To every to those who don’t know it’s Your ultimate toolbox for creating Automated marketing systems that pay you 24/7 be good no I just came out of my Head I think at some point I was related To somebody that sold questionable Products from a stagecoach back in the Old West you know one one town ahead at The last Posse the stem cell stuff they Called it snake oil back then um stink Well up the works all right I’m just Saying I mean well my day to the 21st We are I’m taking this way first century This is like web two point you member For a while do you remember that’s like Everyone likes him that’s the guys good To point out every day oh this is web 2.0 like everything I’d suddenly Magically changed it wakes me feel out

Like probably was like three or four Point oh I don’t even know anymore This is actually though I had a 4.0 once I never did it didn’t last long I wasn’t guy that barely graduated from School it was tough for me so back off But you were rattler though I mean you Were you were an athlete yet so don’t Worry I was just as geeky little kid With with glasses and stuff yeah I was a Geek I was a geek in high school I was Not a geek in college when I was a geek In high school huh A cool dog yes Barry I actually asked my Friends I was pretty dry just like sat In there and I thought about wrestling All day and night so I was cool the Wrestling kids but like wrestling wasn’t Like it calls for it so I fortunately I Wasn’t cool like the rope to the popular Kids at one point the click bones are so Easy relevant tell stories while he’s Doing it oh it’s actually funny like He’s gonna run a copy and Savannah act Like me you [ __ ] some REM Billy Funnels I can listen to courses because I don’t actually think I can do it so It’s like yeah yeah it’s pretty cool Both conversations wildly build photos That will make money it’s so damn funny [Music] Not confusing Good yeah versus this is the original This is what eyes compete against this

Is the pit your final here’s the new and Soon we got Jim volts really playing in Here it keeps on getting better and Better Yeah I’m I’m I’m done oh yeah yeah you Might send these over to you how many Bullets did we pop out I did 12 so I Said pop out and resonate when my wife Is pregnant kept saying yeah baby will Pop out soon the truth oh that’s really Offensive to women my wife was not happy About that yeah that’s men was probably Not the smoothest thing you could say But you know what do I know You know she’s like I’ve seen it and Then what do you think that’s really Offensive just you know I was like oh Say that like a baby yeah so I don’t Know who knows popping out babies is Usually it’s right up there with hey let Me give you this stem-cell shot it’s Just not a good thing to pop out I’m Gonna get recommended after this and Jim’s like Russell never say that again You bears you’ve embarrassed me you’re Gonna have to work a lot harder I’m Gonna try something I’ve never done Before but I saw some this funnel the Other day they had this and super cool But they had like okay so they had their Copy but then on the side it was super Cool they made their column for you calm Down there right yeah give me this this Column right here okay and then trim the

Backgrounds like this cool yellowy thing Brighter than that goes me like yeah Just drop it then I think it awesome Says panic they all say just by clicking Again they put in a plug in a full list And then put in If I clean up ahead like all the bullets And my customers on the side of the Copier for school Hey I don’t this is the right boots Might look horrible but like anyway I Wanted to use it something so I’m trying It it’s cold right now I don’t find love It on this cinq couleurs the button Started with that maybe more chance so The last thing just just to show you Guys and then I’m done Ha I did the call to action script and I Filled it out it’s one super quick but It helps it really this really helps you To especially if you’re doing on One-time offer pages and stuff it’ll do The yin and the yang it’ll do the Positive and negative so what name or Whatever we’re selling wellness business Blueprint one hundred ninety seven bucks Home study program quickly build your Wellness practice get more wellness Clients get it results in seven days I Don’t know if that’s how long it takes So I just whacked the button and here we Have a whole bunch of them stove you Know I’m yes I’m ready to get more Wellness clients yes I want to get more

Wellness clients yes I want to get more Wellness clients now easily in seven Days right now or yes I’m ready to Quickly my wellness practice yes I want What was we the best one was I don’t Know yes I want yes I want to get yes I Want to get more wellness clients now That good okay I’ll message eight you with that there You go my job is done Boom where’s my mic could drop drop this One great I’ll drop in proxy this is the Drop for it Jim o shacka lacka boom Shakalaka and white people say shacka Lacka just you know Jim why do people Say boom shacka lacka as men do they say Shamma Lamma ding-dong now I see lots on Fridays I actually Met the ShamWow had worked I’m Nick Vince yeah I was at a party it was like It was like a month before he got Arrested for did he bite a prostitute or Something no she bit him him yeah Somebody bit somebody and that was right When he was we was pushing that Slap Chop thing so that really made it funny But what sighs as it was called rock the Casbah it was where she hasn’t ever seen My picture of live.com secrecy or Whatever G Airlines says come see was There inside of it I got in a bidding War with Dean gracio C over a celebrity Auction thing anyway and he was in the Eyes I walked by Mike you’re the [ __ ]

You’re the slap chapter he’s like yeah And he walked away but he’s like a foot And a half taller news yeah and then the Next like the next day he was like on TMZ or something I was like and he disc Me like Armand tells a story that he was In he was in first class and he saw that Who’s the really nasty chef guy Gordon Ramsay and so he’s in first-class flying Back from Australia or something and he Said you know hey can I get a picture With you and the guys a yeah yeah sure When we get off the plane then he like Totally took off and dissed him is Totally would let you look at him this Is funny I sent you the call-to-action Thing there – yes I want to get more Wellness clients now oh cool oh yeah so Let’s talk about this right now if you Notice his buttons right single payment Like that’s not to a benefit driven Button so I’m going to take the three Payments and move it from the top down To the subtext and they make this Jim’s A call to action so I want to get more Wellness clients seen now by Jim Edwards At 9:39 a.m. hey that’s immediate man I Want more clients by 9:30 9:00 a.m. all Right what do you think dirty in there Any side comments or anything I gotta be Careful with that every And then I come on what my thing like Which one do I want them to click more So I want him to play forward I like so

This is my philosophy if you want Something to click on a button make it Bigger bigger the button the more likely Are to click it so if I want more people Pay full I’m gonna shrink like the Smaller one and then and check you out And then make this little smaller what You diabolical cool It’s like targets like if you want to Shoot it they feel me hit target make The target big philosophizing this ad Split test but I was philosophy I think I’m right the bigger the button and more Like click on it so if you notice the Reasoning all my buttons on my pages are Like if you you make it up so paste like This big like oh it’s like bigger read With a little tiny red one like someone Just split test that for me I think I’m Right so I have to know to be wrong I Thought I was right all right you saved This puppy we got 15 seconds turn okay We saved it I’m gonna preview it and Hold on this is day so this is pit my Cuddles so let’s do before and after Side by side just watched fixer-upper Well again those guys they’re cool my Wife and I actually watch that show While we’re working out while we’re Doing cardio in the home gym we watch it But like you watch you didn’t watch it Fixer-upper so chip and Joanna Gaines He’s hilarious take one of the episodes Use walk-ins old nasty houses dead

Cockroach in you ate it oh yeah I look Like that and uh three thousands houses They let people who buy it see it they Come in and it is huge like they show The huge screens in the house you see The okapi out sometime they split up They say are you ready to see your Fixer-upper Yeah and then they pull apart and then You see like the crappy we leave and Like there’s a new house there were Those crazy trying it it’s awesome So I wound down weird stuffs with that Show and ship web yes yeah thank you Almost you clap because of So Tim you may see your fixer-upper Do what anyway it was a fixer-upper Okay so here we are there’s no one there You go not too bad it’s good he’s having Success with this yeah but anyway this Attention respect is you know this is Voices whisper is a message but equally Well especially you know who needs to Every American had a rock that was on my VL school anyway I love the headline in The sub headline that right right there I mean that’s that’s it’s got to make a Big difference right I flipped them to I Heard something like the headlines Actually get better afterwards So thanks there we go you come down this Is a little subconscious this is a Little trick I learned from Joel Avery So his deadlines long times what they’ll

Say is instead of like how would you Like to blow he says I find out how you Two can both watch looks like Interesting and I’ll be like hey you two Can have all these things and we kinda Like I do like that pretty cool how you Can wow hey wait you two can do this hey Can you come back down you got paid I’m Gonna have to add some some headline Scripts with that yeah that’s good Because I hear that amidst stories boom If I was to change them or something in This section here that like this is a Lot of text for me like I I just Obviously took tons of text right that Either image or like well there’s Something just think it but overall it’s Really good and got bigger buttons I Wonder if you can give me more money I Think just for sake of conversation Talking about images and stuff when when You do images typically how do you Decide where to put an image and what Kind of an image to grab rather than Just raiding pixabay or something good Question so my thought is so I used to Work with back in my bazoft days there Were these couple guys there’s this Copywriter that’s like the best Copywriters fergus off you were all set And did this designer design everybody’s Pages and he was amazing what they Always did it was You take each block of text and it’s

Like this for example here’s a big old Block of text right it’s like if I was In this way you judge so I kind of copy If they’re painters like this stuff Always converted awesome so I mean it’s Like here’s the big block of text it’s Like ah so I would do is I’d make this I’d turn us into uh come on don’t Jack My boys funnel up now all right so as I Knew as I would make it into a row and I Would split it into two columns right And then I would make you shown that MSSP the copy because copy sells Pictures of a cell with pictures can Might help draw people keep them coming Right so like what I do is like to say To this section right here sorry I would Put the coffee in this left-hand side And I’m shooting this down I try to find An image that it’s gonna make this pop Right so I’d add an image here and just Some of these so I see this right okay This section is about blood so they kind Of know so a good example of me doing This in action I think it from the years Just think about if I don’t usually I Didn’t think this is okay once even the First day he worked here for us his First homework assignment is like go to Follow you and I want you to rebuild This page from scratch and it needs to Look identical I want you to spend hit Me and if I can tell her what she’s mine In your funnel then you fill this time

Right yeah and how long did it take you The whole day the whole day the whole Eight hours it was pretty close to write To those things because I had done this I knew the right to of things you guys Like I used one of us because that was Most part it was like almost identical Yeah the help you like to like things Like totally yeah he was like he’s like You’re good at the actual design of it But I wanted to get designer I design The guiding slowly for the guys like a Good sign like that’s what do copyright As I was saying me they hand right out Cells there’s like go to my page and Model it and they CT make look identical And you’ll learn a lot about what I do Want if you’ll get here so this is like Boom I have an image on the side of pops Right image on the side that pops I look For little things that no they don’t Necessarily like not going to make you I Mean that they this is not what sells The copy the cell but makes you more Likely to read the comics visuals things Like how what are these things I’m Pulling out images just to kind of throw Things in and it breaks up the copy just Makes it more interesting so it’s easier For your eyes to consume it standpoint Even though this is like K times Devon It’s a lot of coffee was like hurry up I Oh oh good stuff there’s the gate Guarantee okay

Boom just little pops that just yeah so Don’t go overboard like some of this Stuff like you don’t do like big long Image ice this land all these images it Was kind of it was cool most of the ones Like that designer that likes isn’t the Best converting designs I’ve ever met it Was like that he had one image likes of Architects one image block of text you Just think that’s how he broke things up And his stuff was like for the best Branding never saw so like I never ugh Look all that ever since then so on There you go it’s awesome great awesome Explanation thank you so alright with That say let me take me out of screen Sharing mode and get back to normal mode So Jim you watch having one fun thing That you’re gonna be doing while we’re Out here working next two weeks um I Will be in Aruba for two weeks so come Over and rob my house I’ve got the alarm System turned on and I’ve got well-armed Neighbors so just come on they’d love to See you yeah Jim so but I might I might Come over um I might I might show up Next Friday from Aruba if I’ve got good Enough internet connection I could jump On on my iPad and at least watch that Well you can’t let me yeah it’d be cool I mean I I just you know the one thing I Would say from showing this is that if You already they have a funnel and your Copies not converting funnel scripts can

Help you make which you’ve already got Better cuz you’ve already gone through And gotten all the the ideas it can help You put another a little shine on it Will also help you come up with ideas That you can test rarely ever do you is The first headline the best headline That’s something that I’ve proven over And over and over is that the headline You think is all this is the best um Then you start testing you’re like oh The one that I didn’t really think was All that awesome is the one that’s Converting 200 times better So definitely you want to test those Headlines it’s easy to test stuff a be Split test stuff within Clickfunnels so there’s absolutely no Reason why you shouldn’t be doing it the Big reason the pass wipe People don’t split test stuff is because They work you know it’s hard enough to Come up with the first thing but if you Use final scripts you’ve got a whole Bunch of things to test and and you Should always be testing because testing Engine hopefully be like I’m having live That’ll give you the good like weight Test this if I say I want em Semi-tropical here and 90% go here do This cool new new we’re working hard are Split testing engine to make more cool Stuff awesome And what are you gonna test you’re gonna

Test the copyright I mean what else you Gonna test besides pictures and copy in Price I mean there’s nothing else you’re Gonna be testing those things so Definitely need to to get in the habit Of doing that so so I’m excited this one Was good I hope that he likes it and I Just wanted to say thanks again to Everybody who put in who made a really Cool funnel script story they were they Were mean I was like dang that’s a nice Product and three excellent business Trips people who wanted to submit these They did it because they didn’t want Their clients know that they’re using Baby kiss I can’t actually so this is Zero and appreciate how amazing time We’re gone you guys movie streaming live From the new office just remember if I Talked about earlier in the in this Process anyway if you missus so go back To the beginning go to photo Friday so I Come start sitting meeting you talk About some business strategy and why I Think most people fail beginning to Their buying Desk and office and all sorts of crap That doesn’t actually make you many Money so costly it’s pretty cool so Thanks Jim have fun man Thank You Stephen as well hang up bye guys the Closes shoulders are like Facebook’s Thank you for your tech we’re gonna Catch some weights to those phones and

Then sell it doesn’t work out thing you Know how to Instagram and get buff at The same time Like he was like like barbecue who else You can make coal bids oh yeah really Stylish to look for those logo on on Them too so very cool are you ready go Warehouse you guys all soon bye Everybody bye guys

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