How to Respond When Your Clients Find Your Prices Too High?

As a business owner, you’ve probably encountered the common scenario of a potential client expressing hesitation or even reluctance to your pricing. It can be disheartening, but rest assured, there are proactive steps you can take to address their concerns and keep the conversation going. In this post, we’ll explore how to respond when clients find your prices too high, without compromising your value or sales potential. From shifting your perspective to offering alternatives, we’ve got you covered. So, let’s dive in!


As a business owner, one of the biggest challenges you may face is dealing with clients who find your prices too high. It can be frustrating to hear this objection, especially if you’ve put a lot of time and effort into crafting a pricing structure that you believe is fair and competitive. However, it’s essential to know that there are a few ways to respond when your clients find your prices too high.

In this article, we will discuss some effective strategies that you can use to overcome the “too expensive” objection and persuade your clients to see the value in your services. Let’s dive in!

Strategy 1: Focus on the Benefits

One of the most common reasons why clients may object to your prices is that they don’t see the value in what you’re offering. In such cases, it’s essential to persuade them of the features and benefits that they will receive by working with you.

For instance, if you’re selling software that helps businesses save time and money, highlight the ways in which your product can benefit your clients. By emphasizing the positive outcomes of using your product, you can help your clients see that the cost is justified.

Strategy 2: Understand Their Concerns

It’s also possible that your clients may have other concerns that you haven’t discovered yet. In such cases, it’s essential to ask better questions to unearth their concerns and address them.

For example, you may want to ask questions such as, “What specific concerns do you have about our pricing structure?” or “Are there any features that you feel are missing from our product?” These types of questions can help you to understand your clients’ concerns and add value to your services.

Strategy 3: Don’t Work with Clients Who Can’t Afford You

While it’s tempting to work with every potential client who comes your way, it’s important to know when to say no. If a client can’t afford your services, it may not be worth your time to pursue the relationship.

In some cases, it may be better to refer the client to another provider who can better meet their needs. By doing so, you can maintain your reputation and avoid working with clients who may not be a good fit for your business.

Strategy 4: Address Their Concerns

Once you’ve identified your clients’ concerns, it’s time to address them head-on. Listen to what they have to say and provide solutions that can help to overcome their objections.

For example, if a client is concerned about the cost of your service, you may want to consider offering a payment plan or a discount for a longer-term commitment. By providing options, you can improve your chances of winning over the client.

Strategy 5: Improve Your Sales Skills

Lastly, improving your sales skills can help you to persuade clients and overcome objections. By asking good questions and getting to know your clients, you can gain valuable insights into what they’re looking for and what their pain points are.

Take the time to learn new sales techniques and invest in training that can help you to become a more effective salesperson. By doing so, you can improve your ability to persuade clients and increase your chances of success.


Dealing with clients who find your prices too high can be challenging, but it’s not impossible to overcome this objection. By focusing on the benefits, understanding your clients’ concerns, avoiding clients who can’t afford your services, addressing their concerns, and improving your sales skills, you can improve your chances of success.

Remember that it’s essential to stay positive, be patient, and focus on providing value to your clients. With these strategies, you can navigate this objection and help your clients see the value in what you’re offering.


Q1. How do I persuade a client who thinks my services are too expensive?

A1. You can persuade your clients by focusing on the benefits, understanding their concerns, addressing them, and providing flexible payment options, e.g., payment plans, discounts, etc.

Q2. Are all clients who say my services are too expensive not interested in them?

A2. Not necessarily. Some clients may genuinely be interested in your services, but they might not see the value in them. In such cases, it’s essential to persuade them of the benefits that your services offer.

Q3. How can I improve my sales skills?

A3. You can improve your sales skills by investing in training, learning new sales techniques, asking good questions, and getting to know your clients better.

Q4. Should I work with clients who can’t afford my services?

A4. It’s not always advisable to work with clients who can’t afford your services. In some cases, it may be better to refer them to another provider who can meet their needs.

Q5. Should I lower my prices to win over clients?

A5. No, you shouldn’t lower your prices to win over clients automatically. You should focus on providing value and addressing their concerns rather than reducing your prices.

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