Marketing Strategy: Split Testing Broadcasts

When it comes to refining a marketing strategy, split testing broadcasts can be a powerful tool in an individual’s arsenal. By carefully analyzing the results of these tests, marketers can glean valuable insights into what resonates with their audience, ultimately leading to more effective communication and engagement. In this blog post, the intricacies and benefits of split testing broadcasts will be explored in depth.

Marketing Strategy: Split Testing Broadcasts


In the dynamic world of digital marketing, staying ahead of the game is crucial for businesses striving to make a mark in the online sphere. One powerful tool that aids marketers in optimizing their campaigns is split testing broadcasts. Dive into the world of split testing with ClickFunnels’ Help Center Videos & Tutorials by Alejandra, a seasoned member of the clickfunnels Education team, as she breaks down the intricacies of split testing in the broadcast section.

Exploring Split Testing Broadcasts

Alejandra from the clickfunnels Education team delves into the nitty-gritty details of split testing and how it can revolutionize your marketing strategies. Let’s take a closer look at the process:

  • Navigating to the Marketing Area: The first step is to navigate to the marketing area and click on Broadcasts to kickstart the process of creating a new broadcast.

  • Adding Broadcast Information: Once you’re in the broadcast section, it’s vital to add essential information such as the topic, from email, from name, subject line, and preheader to ensure your message is impactful.

  • Toggling the Split Test Button: The magic happens when you toggle the split test button to create an alternate subject line and preheader for testing the effectiveness of different messaging approaches.

  • Deciding the Test Percentage: It’s crucial to decide the percentage of contacts to test the main broadcast against the alternate broadcast to gather valuable insights for optimization.

  • Setting a Winner Declaration Time: Determine a specific number of hours to declare a winner based on the higher open rate, ensuring that your campaign’s success is based on concrete data.

  • Updating the Broadcast: After setting up the split test, update the broadcast to set the wheels in motion and monitor the stats in the test area for real-time feedback.

Contact Support for Guidance

Should you have any questions or concerns regarding split testing broadcasts or encounter any roadblocks along the way, don’t hesitate to reach out to the ClickFunnels’ support team. They are equipped with the knowledge and expertise to guide you through any challenges you may face.


Embracing split testing broadcasts is a game-changer for marketers looking to enhance their campaigns’ effectiveness and engagement. With Alejandra’s expert insights from ClickFunnels’ Help Center Videos & Tutorials, you have the tools to elevate your marketing strategy and drive better results through data-driven decisions.

FAQs After The Conclusion

  1. How can split testing broadcasts benefit my marketing strategy?
  2. What are the key components to consider when setting up a split test in the broadcast section?
  3. How do I analyze the results of a split test to make informed decisions?
  4. Can I run multiple split tests simultaneously within ClickFunnels?
  5. What should I do if I need additional assistance with split testing broadcasts in ClickFunnels?
Ace The Funnel Builder
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Namaste~ My name is Ace and I'm a devoted funnel builder. On this website you will find everything you need to know about the process of building amazing funnels while having lots of fun along the way!

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