Hundred years ago people would identify And associate with the brand nowadays It's different people associate with Brands nearly as much as they associate With humans right we're in a connection Economy like we connect with people and So most good businesses there's a human Being tied into it and that's what Causes people to stick is the human it's The attractive characters the Charismatically the person they can plug Into and be like that person's gonna Take me where we're going
Most good businesses have this ONE THING tied into it…
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