My Best Advice For Aspiring Entrepreneurs To Achieve Overwhelming Success

– For those of you
just tuning in, My name is Russell Brunson And I’m excited to
have you guys here. I’m answering a whole
bunch of amazing questions From entrepreneurs like
you about how to grow And scale your companies
and do your funnels And a whole bunch of
other awesome stuff. So, the question for
right now for today is, The best advice, it says, ”Can you pull the curtains
back and tell me your Best advice and how I should
go about getting started As an entrepreneur?” Okay, so this is
one of the problems That a lot of
entrepreneurs have, right? Is at first, if you want
to be an entrepreneur, There’s a lot of things, right? There’s a lot of
pieces that go involved In doing this, right? And for some reason when
we become entrepreneurs We think we have to become
amazing at all of those things. I’m not sure why we do,
but that’s pretty universal For most of us, right? So what happens is, we get
in this thing where we’re, And it’s probably ’cause
we went to school, And most of us
didn’t like school, We struggled through school But we get down and like ’kay, I want to be an entrepreneur, This is the platform I’m gonna be. So I’m gonna be an entrepreneur. You’re standing on this thing. You’re like hey, to be an
entrepreneur what I gotta do? And your like ’kay, first
off, I gotta have like vision, And second off I
gotta build a team,

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And then third off I
gotta learn programming, And I gotta learn graphic
design, and I gotta learn. And you have all this
list of all this stuff You gotta do, right? So you’re standing
there like ’kay Gotta become an entrepreneur,
I gotta learn all these things And all of a sudden,
super overwhelming, right? It’s a lot of things that
actually goes into that. And so I recommend
for entrepreneurs, If you really want to have
success it’s not so much trying To figure out all those
different things, ’kay? The goal of the entrepreneur
is not to learn how to do every Single piece in
this puzzle, ’kay? The goal of the
entrepreneur is number one, Is to understand the strategy Of what you’re doing, ’kay? Then number two is to
figure out the system. And number three is to
build the team, ’kay? So that’s the
three step process. Now I wanna liken this to
something that most of us Are aware of and
makes common sense. So let’s just say you went to
school and instead of getting On a platform of I’m
gonna be an entrepreneur, You said I’m gonna
become a contractor, I’m gonna build houses. And so let’s say
you do that, right? And so you get over
here and you stand On this platform of
like I am a contractor And I’m gonna be building
houses all day, right? Now for some reason the rest
of the world understands. But us entrepreneurs don’t,
we think we have to understand And learn how to do everything. But a contractor does not
go and try to figure out, I gotta learn plumbing and I
gotta learn electrical work,

And I gotta learn how to drywall And I gotta learn how
to lay cement, no right? What does the contractor do? The contractor
understands the strategy, How do you actually
build a house? What are the things you need? Who are the people you need? Like what’s the raw materials? What’s the order it has to go? What goes first, goes second? And that’s the goal of
this contractor right? To understand the
strategy, ’kay? Then the contractor
put together a system, He’s gotta get blueprints
of like okay this is what We’re gonna do and then he’s
gotta get the team assembled. Okay, you’re the dude who’s
gonna lay the foundation, You’re the dude who’s
doing the pipes, You’re the guy doing
the electricity, You’re the person doing the
roofs and he builds the people And then the contractor gets
paid the biggest bucks, right? So we have to stop thinking
of ourselves as entrepreneurs Have to learn everything and
look at ourselves the same Way a contractor would. Your goal as an entrepreneur
is not to learn everything, It’s to understand
the strategy, ’kay? That’s why I tell
people to read my books, Read The Expert Secrets book,
read the Dotcom Secrets books, ’cause these books
teach you the strategy. It’s what you have to
learn to understand. But after you
learn the strategy, Then it’s like ’kay what’s
the system we’re gonna do? We need a funnel to make
this whole thing happen. We have The Funnel
Hacker Cookbook. For those who haven’t had
this, this has got like 20

Different funnel
structures, ’kay? It’s the systems behind how
to build a funnel, cool. I know to execute our vision
we need this funnel right here On page whatever, right? Now you’ve got the system,
now he’s gotta build the team. Who are the team of
people who are gonna help Us execute on this, ’kay? I know I need a designer. I need a funnel builder. I need a copywriter, I need a. And you kinda figure
out who the team is. You assemble those
things together and
you go and you do it. And some of you
guys are wondering, Russell that’s gonna be hard, I don’t have the money for this, I don’t have those
kind of things. But I want you to understand That it’s the same
way that I started, The most successful
entrepreneurs started, right? I didn’t build ClickFunnels
just off of me being a genius ’cause I’m not, ask my team. There’s very few things
I’m good at, right? But what am I good at? I understand the strategy, ’kay? I put together a
systems make it happen And we built a team
of amazing people. ’kay just sitting in
this room right now, I’ve got people here who drive
traffic, to do our Instagram, Who do our video, who do our
like copy, like all the people I’ve assembled I don’t know
how to do any of the pieces. I don’t know how to go and lay
the piping or the electricity Of any of those things, right? I just understand the
overarching strategy. So if you as the entrepreneur

That’s you’re number
one focus, ’kay? If you’re looking like, want
me pull back the curtains It’s like hey guess what
Russell’s not actually Superman, He’s not actually
good at many things. The one thing he is good at
is understanding the strategy Of where we’re trying to
go with our vision, ’kay. And when you understand
that, that’s the key, That’s your job as
an entrepreneur, Understand the strategy, ’kay? Think about Steve Jobs, one
of the greatest entrepreneurs Of our lifetime, right? Was Steve Jobs a programmer? No. Was Steve designer? No. He couldn’t do any of
those things, right? But he had the vision,
this is what I want, This is the strategy, ’kay? Start putting together
a team, he got Wozniak, He got his other people,
build out the team. And boom out came Apple, ’kay? Same thing’s gonna
be true for you guys. Understand that that’s
your job as an entrepreneur Is to understand the
strategy, create the systems, And build the team and
that’s how you start scaling And growing an actual company. So hopefully it gives
you guys some relief, You’re not having to
learn every single piece In the process. We have a really cool system
coming out in the near future Called Funnel Rolodex, that
actually has a whole marketplace Of people that you can
use to build your team, Like here’s the designer,
here’s the programmer, Here’s all the different people

To make your vision
become a reality. It’s not live yet,
but it will be soon, Hopefully by the time you’re
watching this video it will be. But that’s your job and your
role as an entrepreneur. Hope that makes things
a lot more simple And you actually see
behind the curtains Of what we’re doing here,
inside of ClickFunnels. Thank you so much for watching. Every single week we publish
new secrets just like this one So make sure you subscribe
so you don’t miss any of them And I will see you
on the next video.