Foreign [Music] Education welcome to click guides your Guide to using the funnel hackers Cookbook with clickfunnels 2.0 The funnel hackers cookbook is a guide Using several common funnel templates to Accomplish goals of gaining new contacts And selling products working with the Recipes in your clickfunnels account the Funnel Hacker's cookbook gets you from Learning the tools to achieving your Goals you can get a free copy of the Funnel hackers cookbook at Funnelhackerscookbook.com In this video we're going to discuss the Video sales letter funnel The video sales letter funnel is a Four-step funnel that includes an order Page a one-time only upsell a down sell And an offer wall advertising other Offers you may have The video sales letter funnel allows you To make personalized pitch using a video Advertising the product that you're Selling the sales letter sells your Front-end product you can then add in Upsells and down cells to the main offer In order to increase the card value Start off in your clickfunnels account And select the site and funnels portion Of your account then select the funnels Tab Okay
Now you can use the recipes button to Find the pre-made templates you can use The seller product filter in order to Narrow down the type of funnel that You're looking to create and then select The video sales letter funnel In the default template for the video Sales letter funnel only the sales slash Order page in the offer wall are listed This is because the upsell and down cell Listed in the funnel hackers cookbook Are technically optional their Techniques for building out an existing Order We'll touch on how to create a one-time Offer upseller downsell as we proceed Through the funnel Construction Give your new funnel a descriptive name That you'll remember when you're looking For it then click create funnel You'll Now find yourself in the funnel Workflow for your new video sales letter Funnel click on the order page in order To edit it You will now be prompted to choose a Template from the order templates Although you can also create a new page From scratch by selecting the new page Button in this case we'll choose an Existing template Creating this page from a template we Can now choose a page name And give it a brief description if we Want
We're going to while the page will Auto-generate a page URL we can choose a Custom pathway and we can select our SEO Search engine optimization settings Including a paged title for the SEO and A page description that will help web Crawlers to better index and locate this Page We can choose whether or not to turn on Or off indexing in search engines as This is the first page in our funnel and We will want it to be found we should Leave this on for now When we're satisfied with our settings Don't forget to hit create page in order To complete this process Now that the template is selected you Can go to the page itself and edit its Contents You knew this by mousing over the page In the workflow then clicking edit In the editor you can edit the page to Change the elements The Rose Or the sections or adjusting the content In any of the above As a template you will contain lorem Ipsum text you will need to be edited in Order to contain your sales copy Your goal on this step will be to Present your video using a video player Element And and then any additional copy that Will help to make the sale for you
Your goal in this step is to present Your video And sell your product An order page needs at least a checkout Element and a created product in order To work We will discuss how to add a product to A page in another video Once the order Is submitted the element will advance The page automatically to the next step In the funnel this will automatically be Our order wall but if we want to choose To add in an upsell or down sell page We'll Progress to that page as it is will be Set to be the next in the funnel Sequence Once your satisfied with the changes You've made your order page don't forget To click save in the top right hand Corner of the editor in order to save Your changes Then go back to the funnel word flow If you wish to include an upsell Click on the plus button between the Order form and the order confirmation Then select add new page step As this is not the first step in our Funnel We can we're going to choose new page in This case And this will allow us to create a new Page from scratch We'll call this
One-click upsell and add a description And adjust the page URL as desired as Well as affecting this SEO settings Since this isn't the first page in our Funnel we'll turn off index and search Engines and then click create page Now as before We can edit this page by clicking the Edit button Since we're working from a scratch We'll need to add in a new section A new row And then whatever elements we want In this case since we're creating a One-click upsell we're going to need to Check out Item Now we can adjust the settings on the Checkout element We'll make this a one step upsell and We'll allow them to use saved Check out information this means that The information input in the first order Form will be used for this order form as Well Now when we've added a product to the Page visitors will be able to make a Purchase from the main order page and Then upgrade their purchase on this page With a minimum of fuss Once you're satisfied with the changes You've made to this page don't forget to Click save in the top right hand corner In order to save your progress
If you would like to add a down sell to Your funnel as well the process is Substantially the same as adding an Upsell the difference is mainly in the Product that you're selling However Before we get there we'll need to add a Decision tree in the workflow By selecting the split path option We'll make this a decision split path With the condition being did they Purchase At the one click upsell And we'll select the product available For offer in the one click upsell Now we have two paths they can go down If they did purchase then we'll just Allow the Buyer to proceed to order confirmation If they didn't we'll try to create a Down sell page using the same steps as We did for the upsell page And don't forget to turn off index and Search engines Now we can edit that much as we did with The one click upsell such that we are Offering a product that has a different Payment plan or perhaps as a stripped Down version of the one-click upsell This can help to pick up people who Might not be interested in purchasing The one click upsell using the exact Layout and specifications the upsell Offers but which we might be able to
Catch if we offer a slightly lesser Product so following the workflow they Proceed from the order form to the One-click upsell if they buy they'll go Directly to the order confirmation and If they don't buy on the upsell they'll Go to the one-click down cell Which will then in turn bring them to The order confirmation Finally we can create our order wall Page the order wall page makes a pitch For other products that you offer and Bridges to the funnels where those Products are available we can set up That template as we did before Using a thank you page Include a name And any other settings we wish to set Such as a description Specialized page URL or any SEO settings Finally we'll click create page And then edit the thank you for Purchasing page with our desired copy it Will again have lorem ipsum default text You can also set up a workflow to send a Follow-up email to people who purchased Your products we will discuss how to Pursue that goal in other videos in this Series That's all for now check out other Videos in the click Guide Series for More funnel hacker cookbook recipes and Tips
