Structure your customer onboarding like this

You can typically charge more for a One-time expense usually three or four Times more than you can on a recurring Basis what that affords you is the Ability to liquidate acquisition costs More easily and so it's like if I can Charge four times more for the first six Weeks of service with somebody I should Do that because it costs me more a to Onboard someone B to acquire them I Should make more money in that first Period of time it makes sense and so Structuring business models that way I've almost done that in every business I have