The most valuable thing that you can Build to make money is a brand because a Brand can take two products that are Identical and just slap it on and then Immediately charge a hundred times more Making profit so you can measure the Power of a brand based on how much more Can price above the Commodities in the Same space that is quantifiable so There's five things you can do to build It alignment of thoughts words and Action this is meaning you're authentic Associations which is who you roll with Is their brands rub off on you and your Brand rubs off on them Goodwill in terms Of how much you provide value to the Market evidence meaning Jeff Bezos has a Brand because he built Amazon and then Finally is time it's repetition is what Other people think and say about you