For me Twitter is the core of my like Content strategy even so now instead of Emailing ideas to myself which I was Already doing for five years I just Emailed my ideas to an audience it's Helpful to have some like immediate Output we're at dinner and someone just Says something I'm like oh that's sweet Probably 25-ish times a day and Twitter Doesn't penalize you for posting more Which is nice kind of like Tick Tock so You can post all the time you can Immediately test stuff really quickly And then I take the winners which is Probably like top 20 that goes on to Like our short form list for when we Record every two weeks
The Twitter Method
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