All right we’re live what’s up Instagram And YouTube in facebook and Monster Jam What’s going on that’s gotta be the best One yet I think it’s amazing is that Based on the Blues that like just a Thing I’m you know I just picked these Things up as men do and then we deal With them once you have them what’s Going on now much better even I’m Excited I’m getting ready for turkey day Next week and you know all kinds of Stuff it’s amazing and we have an Exciting episode huh do you kill your Own turkeys do I kill my own turkeys I Can see you’re profiling are you Profiling because I live in the swamps Of Western or Eastwood somewhere in Virginia I live know there are actually Five turkeys right around my property That I would like to shoot but I just Don’t want to sit out there for eight Hours in the cold in the wet so I just Got me a butterball and called it a day Guys you have to pluck in all the other Weird stuff the deputy if you killed Your own it is pretty nasty plus I heard If you chomp down on buckshot it messes Up your dental work so I’m gonna skip it This year Hey real quick before we started I got I Got a birthday present from you in the Mail today Did you showed up what and I want to Open this Jesse this Jim said any gifts
This is how amazing today is I don’t Know I have an idea what it might be but We said open alive you just want to see This do you want to see it do you want Russell to unveil it in front of you Bale the magic all right so this right Here is a gif from Jim how long ago is This in your hands not 48 hours was it In my hands here in rural port Haywood Virginia and now it’s in rural poor Boise a port All right like a club so this might be Anthrax I never know what year it could Be anything the big puff of white smoke I’d I live on air pull it out slowly Russell we have been given the offensive Side yet again you can see this you come Back to guys to see it oh it’s got his Name on the top oh I wrote a new book Copywriting seekers like Jim Edwards [Music] This book looks so sexy holy cow It’s like a real book it is a real book Did you actually write it yes Is there a wizard useful in the blanks That pops out of book you know it’s it’s Interesting you should ask that because I think there might be a strong Correlation between that book and a tool We’re gonna be demonstrating here in Just a minute or in front of Friday’s Well then that is fantastic Maisie now It’s got a good forward in it well Whoever the forward is Sexy’s can all be
But um the other thing is that yes you Read this before the Ford IV book Version and this book is legitimately Made you did such a good job on it thank You I’m not typically a big fan of copy Ready products cuz me hard like you I Mean but yes nailed it on this and it’s Insanely cool like when do you people Know when this is gonna be something can Actually also read well that’s something We’re gonna need to talk about because It might be a special offer involving a Tool we’re gonna demonstrate here in Just a minute oh snap I’m surprised you Guys listening have you guys want a copy Of Jim’s new blog because I mean I mean Do you pretty um there’s only five like That one you have in your hand Well that’s why I sent you one of those Because only five can ever be made like That I feel insanely special right now So they even signed it here did you see And I wrote a little something nice note To you and my wonderful I can’t write Handwriting that’s the greatest thank You you’re welcome Jim you are amazing So it’s a personal note between me and Russell thanks for not sharing it Alright so that said now y’all know the Emotional stuff that I’m crying a little Bit – we um should we build some bottles Today let’s do it
Alright I’m gonna switch over to our to My screen so we can start hanging out Over there and want to talk about what We are doing today yeah basically what We are doing is we have and I sent you The link but we have a customer of both Funnel scripts and clickfunnels who has Has got a actually a pretty good front End offer he’s selling information about Coconut oil as opposed to cocoa butter Oil and So he’s doing well on the front end but His problem and what he needs some help With is his one-time offers so yeah That’s the front well that’s the first Page and so apparently this one’s this One’s converting real well form it’s More kind of an advertorial type format And it’s it’s working well actually it’s Actually pretty interesting so but once People buy it’s nothing’s really Happening after that if that makes sense So we want focusing on today correct So I was thinking because basically all Three of his upsells are kinda yeah That’s the that’s the first upsell or Excuse me OTO that people see and all of Them are followed pretty much that same Formula so I think if we just solve his Problem with the first one then I think He’ll be able to apply it to the other Ones if that makes sense Cool so I’m gonna be a huge fan of Coconut oil I’m kind of obsessed with it
So I I’m actually a cut could be a Target customer so this is really good Okay so the one the first one they see Is the one that says one sugar that Fights disease chronic conditions and Weight gain started okay it kind of Clocks officially started our 20 minute Countdown all right would wait I’m Drinking it crap too early uh okay so so Maybe the way we could approach this is You just bought this product you like Yeah coconut oil about it yeah and then You get to this page and you read this And you’re like what I just bought Coconut oil what are we talking about Here I think that’s the problem I’ll do it daily three of them shocking So I’m reading this first and I might Pumped so I’m buying a report right at The the first yeah oh yeah cool never Really good offer here twenty bucks Boom okay so I bought the coconut oil Secrets exposed I’m not plugging thank You your purchase special in time offer Do not exit do download your purchase Because unless you accept you cleanse a Smile off below we should be available After that we will all send you an email Check your spam folder if you’ll see it Once you get advice to these chronic Condition and weight gains All right so my initial thought was bla Bla bla bla Where’s the thing I just bought yeah and
And it’s like this is too in my opinion This is too much going on here you got To get to it and get to it quick yeah Especially one time offers I think one Of the mistakes people make with One-time offers is they try to like Resell like one-time offers to be just Like oh y’all saw this like yes or no You know I mean yes in fact if you look At any of my one-time offers I do do Long form copy because I’m kind of Obsessed long form copy but I also have The offer really fast really high Upfront so that like up tops it’s like Here’s the thing you want to poo in this Like for the for the lot maybe emotional People like sweet I want that I want Some sugar and everyone else wait hold On sugars not healthy then you have the Long form to convince the logical buyers Who take longer to convince right that’s My initial thoughts what else were you Thinking well my big thing was I think It needs a video I think it should have Something like hey congratulations you Just made a great decision on buying the Coconut oil secrets because you’re gonna Get this benefit this benefit in this Benefit now I want to talk to you about Sugar most people think sugar is Absolutely terrible for you but the Truth is there are a couple different Types of sugar there’s good sugar and There’s bad sugar good sugar helps you
To do this this this and this and what I’d like to do now is give you the same Information about sugar that we were Able to or make available to you the Same information we made about are the Same secrets that we made about coconut Oil now I want to talk about sugar and You say sugar secrets exposed it sounds Like anime and awful um sounds like a Men’s club but um it’s cause you see oh Hey you know anyway so I mean that’s That’s really what you need is because These if the price points are so low Here this these are all knee-jerk Reaction dis purchases not something and I think the headline sucks too but do You really I think one the reason why a Lot of marketers especially like funnel Marketers get a bad rep is and I see This all-time it drives me crazy it’s Like I’m gonna buy the first thing and Then it’s like the upsell you’re not Acknowledging did they did this thing And so I also like wait I thought I just Bought something why am I being sold Again it’s like it’s weird Disconnect where you have to come here To frame it white where they’re like Okay to do the right thing it’s like Overweight you don’t like you don’t want To like close down the buying loop and Same time you don’t want people to think Like we died spy I’m so confused like I Thought I just my mom would be confused
Here you know it says like thank you for Your order to silly confuse the like I Thought I gave him money why I’m thank Ya I’m not I’m not getting what I Thought I was supposed to get and the Other thing I see people do is make an Appeal people feel stupid for having Bought what they just bought because now Oh and by the way if you really want to Succeed with this you’re also gonna need This What wait a minute what you know exactly Sure what’s the next logical thing they Need not like I was kind of like twist The knife on the first offer right well Let’s let’s see real quick maybe with His other maybe he’s got the wrong thing As the next offer okay the second offer I didn’t even know what that was and This doesn’t even like thank you for Lassen either so it’s like I know you Probably see breaks out the Evo’s I’m Not giving you yet it’s screwed right Yeah and see the last one the headline Is wait discover one more secret Superfood you need to learn the truth About and it’s a dirty secret at that Again people are looking for a with the Coconut oil thing it’s like this here’s This one thing that I can do a whole Bunch of stuff with so tomb in my mind Missed from the buyer standpoint it Follows it’s like hey here’s this one Superfood let me tell you about another
Superfood that works with this one and Also has all these other benefits so It’s like oh there’s just one thing and There’s just one other thing that makes More sense for me to be hearing about That for sure um but I know what this Drink two tables two tablespoons to this Dirty mother before bed to help regulate Blood sugar I bet you I know what it is It’s apple cider Yeah it’s apple cider vinegar you ever Drink outside of vinegar yeah it’s bad Yeah I like one time I was like sweet And there are some of the apple cider Pills I’m like screw that I’m contree Crepe the bottle I start drinking from The bottle in her so bad yeah here yeah So hopefully this guy selling pills the Straight-up stuff is like now he’s Selling you recipes on How to make it not taste like you’re Drinking out of it then you know I used Any well stop those outside of here my Salads and I don’t mind it where’s this Stray shot in it like painful so that’s Good okay so yeah we’re gonna coconut Oil – honey – what’s this one tons of Recipes on every man – out cider vinegar I think we should go coconut oil to the Apple cider vinegar to the honey to the Tons of recipes Yeah the recipe says make a better catch I was like a 1 they cool right that or Maybe there’s too many ups doesn’t sing
To you and there’s a there’s a lot yeah I mean the other thing that you could do Would be to do the do the apple cider Vinegar one as an order bump right there On the front page it’s like hey there’s One other super food you really need to Know about I don’t have a tenant you Know it’s it’s it’s and there’s and it Sucks and it tastes like a dirty sock But we can make it taste awesome That kind of a thing so what do you want To do isn’t that an order form up now Yeah the reason why December knows like The reason why I started doing order Form bumps is because I want to sell as Many things as possible in my cart Because increase how much money I make For every person comes in but the same Time I don’t want to annoy my customers Because then they’ll never buy things in A future you destroy life and value if Not careful so the word for bump gave us The ability to add an entire episode out Have to be like have another page and so It shrinks the funnel but keeps the Offers so you you know so it’s like I Would definitely wanted me to make it Make it the the thing okay I almost feel Like I mean part of me is like all these Recipes are cool but the same time is Like almost overwhelming I’m like There’s like 4,000 recipes now it’s Almost like we put that as an order form Bump so it’s like char like like hey how
Would you like to have an extra whatever These numbers added up equals be make 100 200 222 other healing recipes That’ll it’ll work with this coconut oil You know that might be a faster like Impulse buy where’s We look at it from a long-form it’s just Like we’re at right here it’s just like Oh my gosh like that’s I’m gonna Paralyze eBooks out that’s a lot of Ebooks print you know It looks good but like the actual like Overwhelm of seem United State I don’t know how to do that yeah those Are nice singular thing like you don’t Want this thing this thing or this thing You know yeah and I and I don’t like the Fact that it’s a 200 is the he just Gives a round number it’s like we want To know the actual number which I’m Gonna tell you in just a sec yeah and I’m up yeah Gillis I’m while you doing I’m gonna Grab the whiteboard and dude a lot how I Would reframe this funnel so do that and We can share some two hundred and eighty Three recipes that’s like much better Than two hundred oh yeah all right I’m Gonna drop my desk now a little bit did You know Jim that standing or sitting is The new smoking So this he did I tried to smoke my chair And it tasted like plastic told him you Want purple nobody listens to me
I’ve tried to find purple oh okay so I’m Gonna dump me blue I got a blue okay Alright so we’re guys like it low nuts You can see like all right hey so here We got our coconut oil secret to bill The price adds we got to keep down to Talk us back here Shh all right so we Got what was in 1985 95 I would throw Order form up here of the honey nut Recipes was a Jim 280 383 amazing Recipes to help you do everything from Anti-aging to fighting cancer Parentheses or you know IRA asterik These statements have not been evaluated By the FTC are they FDA or my mother all Right so that’s like that takes two Offers into one super page all right now We go page number two you think you like Sugar better apple cider better I still Think the apple cider things better Because it’s like the superfood angle You know it’s this one thing yeah and And the sugar thingy I just am not Getting it but I do is I could have a Video here I call the action right here and then Long-form copy and then have your second Call to action here right yeah the Impulse buyers logical buyer Coulter Covered right ere now we do the honey Sugar one right right and then when I Would do the last one would be the honey Sugar one and again the angle that I Would use when I did the video would be
You know I don’t be really honest with You the apple cider vinegar is awesome In those recipes are really cool but the Only what makes that go from one of Those things you have to do to something You enjoy doing is using this one sugar It’s called all-natural hunt you see What I mean that’s a cool flow right There it’s like oh yeah I don’t want to Taste like crap wanna taste awesome Let’s get some money awesome honey I Think that’s awesome Okay so coffee side which was part of it You want to work on you want to do the You want to do the order bump yeah okay So using the power of funnel scripts 3.0 We’re going to create the order bump so Ganga what we’re copied script I mean Too exciting what you learn today that We have an order form bump script I knew That because I was trying to write in Order for bump copy oh well you should Just call me used to call me and ask me Hey do we have something for this why Yes we do Oh guilty now I got my copy For me so what are you sure what are we On what is this called this doesn’t have A name like all of it together we need Like a recipe – cool name for it eating For the healthy life the complete Natural health recipe collection no rain Boosting cancer-fighting diabetic Reversing immune system strengthening Super food recipes that’s a long phrase
Dude I just grabbed my head I’m like That was amazing watch the replay dude Alright so I just read the names of the Ebooks the anti-aging brain boosting Cancer fighting diabetes reverse the Immune system strengthening super food Recipes anti-aging brain brain food Brain-boosting rainbows thing I’m sorry I’m senior moment brain basting cancer Fighting cancer fighting not a vet not Evaluated by the FDA yeah definitely Versing yeah unintended not intended to Cure treat any disease yeah Immune system strengthening there’s a Lot of benefits okay super food recipes [Music] Des bois that’s peace that’s peace are Awesome Okay um and so this is a this is Basically a recipe book collection 203 C 280 23 recipes on that a 30 recipe Collection okay and payoff he had it in The thing eating for a healthy life go Through life my god I can’t spell all Right all they need to do is just follow The simple recipes yeah these simple Recipes everyone cars bravely from over A million subscribers is this well if I Can’t eat that then what can we eat you Can’t eat what’s something they want to Avoid without having to eat the same Boring stuff day after day he’s the crap Or you know like that’s like yeah his House was they go sneaks horrible same
Boring stuff it tastes like crap day After day we’re so into Russell and Jim Oh I could yeah I don’t need stuff to Taste like crap makes me thinking that Polian dynamite when grandma left that That casserole out for him and Kip or on A happy gilmore he’s like a piece of Crap like you for breakfast And how much is it 15 no this is more $29.99 okay so we’re gonna give it to $29.99 or are we gonna look lowers price 19 bucks extra right now yeah 19 okay That’s less than a penny per recipe try More than that but yes give me the Anti-aging brain boosting cancer Fighting diabetes reversing immune System strengthening super food recipes – dude that’s actually good – so I’m gonna send you these in pieces So you can build it well here’s the Little here’s the little let me get all Technical and stuff there’s the green Part Russell here here comes the red Part I’m gonna shoot you the red part One common law for only $19 all right Now where’s our blurb once a new I want The 283 recipe collection we use for Eating a healthy eat it used to eat for A healthy life it’s proven to work and All you have to do is follow these Simple recipes I’m gonna change it from Eating to eat we’re almost done unless You order forms that clickfunnels we Just keep on over deliver it and only
Deliver it and there’s like all these Amazing new order forms that are Insanely amazing like order for my candy Thank you Jake in your team of amazing Designers I’m gonna I’m gonna edit this One little bit real quick cuz it’s it Reads but it doubles up on the thing Once the 283 recipe collection you use To eat four out there lifestyle it’s Proven work and I have to do is follow These simple stress appease and you’ll Be you’ll be what’s another you’ll be More amazing and you’ll enjoy amazing Benefits oh yeah it sounds the word for Me I’m plugging in the order form bumps Those you haven’t done before you click A button here yeah click on that thing Pops in there this order for bump Traditionally should pay sucker burgers Bills I just as well we’re that’s why we Have them Covers the cost of advertising typically And then everything else is pure Unadulterated profit you could spend on Things like a we masks the gym happened Earlier today all right and then here is The little button text those of you Paying attention huh it’s the blue part Do you send me on Facebook yeah yeah I Sent you all parts on Facebook oh crap I Sent it to the wrong person some other Dude texted me while you messaged me the Other rustlers got him and now some Other dude he’s like what are you doing
Dude mm-hmm you think I’m so confused Right now Sorry yeah that was bad in back here Okay so I click over for a bug to edit The copy you click on this here pops out The side all right sending it to you in Reverse order now sorry no worries so That okay one-time offer Oh 19 bucks it look at that looking so Good I’d take that I’d buy that for a Dollar do you know word it should it Should basically be um you know yes give Me the anti-aging brain boosting cancer Fighting diabetes reversing mean system Strengthening superfood recipes to One-time offer only $19 want the 283 Recipe collection we used to eat for Healthy lifestyle it’s proven to work And all you have to do is follow these Simple recipes and enjoy the amazing Benefits click yes to add this you order Now just for 19 bucks offers not Available anywhere else any other time Complete you order now that I mean we do The hard part like writing it for you It’s the copy and pasting that I can’t Handle obviously and sorry I think I got That right if not we could give you Later boom check that out yes one-time Offer right now $19.00 I’m making 1989 thank you rude to Me okay oh nice yeah that was a good Year for me yeah oh there you go so one Thing I just wanted to say real quick
Was that this is a great example of you Put all the pieces together for your Funnel and you start getting your copy Elements and everything the other but Thinking of them in terms of building Blocks not only for the copy like we do With funnel scripts but also thinking of The various parts of your offer as Building blocks but it’s not working the Way you’ve got it then move this block There and see what happens move this Block over here rearrange the blocks you Don’t necessarily have to abandon your Whole offer I mean your whole system Everything you’ve put together it’s just Finding the right order and the right Message to get people to resonate yeah One of the things that we found on say Order I got ordered for I’m sorry Upsells like we had this upsell a while Ago that was like amazing it was like All these things you get this and this All these things you know and I you Didn’t convert very well and I’m like Why is it not converting well and as I Quickly shifted how the offer was Structured we took one thing out of it And if you guys bought in 10x seekers Comm chorus which hopefully you did Otherwise you’re insane Vicki Baugh that You noticed this what we did on the Upsell there we have all these amazing Things are in the upsell what I did is I Took one pieces of John till this shows
Chunks which is right here boom like I Took this I was like hey if you I can’t Give this way to freaks the license from John oh stop telling your the story okay So I was like but if you buy this right Now It’s a ten thousand dollar course you Buy this for two hundred eighty seven Bucks I can’t get one for free I had a license From John I’ll give you everything else For free right I’ll give you every other Piece and so sometimes we like we want To sell everything is like you know find The sexiest thing sell that and give Them all the other sexy stuff that Wasn’t the offer anyway but instead of Use position in different ages and Everything else is free when you buy the One thing and so that’s just kind of Because you’re creating offers to all Times it’s not even changing the offer Just the the positioning of the offer From hey get all this stuff when you Send today for twenty bucks or they get One thing you pay for 20 bucks you get All these other things for free you know And a great lesson for our customer here Is maybe the thing to think about would Be instead of having these four separate Offers that you’re just trying to get Somebody to give you between 20 and 30 Bucks for what if you combined three of Them into something that you were
Charging 50 bucks for and then you just Had one really solid OTO on the next Thing and you’d probably make more money Yeah yeah we’re really good offers more Lot heads better than whole bunch of Coition Between some that’s fun then yeah that Was great good job man hopefully you Guys see the like it’s funny cuz I’ve Been preaching order form bomb staff Right since day one of click phones Doesn’t the most powerful things we put In it and it’s still funny now go to People sites they don’t have one I’m Like seriously it is the easiest money It’s just like sitting there on the Table and you have to there I like eight Words and then like you can get all that Money for free it’s the easiest money You’ll ever get it so I shop II it’s Like when you go to the grocery store The reason why they have like the Checkout aisle with like the gum and the Candy bars and stuff like right there It’s like I sure I’m gonna grab some gum And some orange tic tacs and some candy And a bottle of water cuz like the in Fact ideas known as grocery stores make The majority of the profit in the Checkout stand all the other crap is Just break even and get people in the Store and the profit comes from all the Checkout stand stuff the same is true With us I you sell somebody on that like
This core offer and then say oh by the Way don’t upgrade to this like that way There is aa Like giggle all profit it’s understand Profit and I guess they typically like That little that little order form buck Covers all of the costs that we pay Zuckerberg or Google and whatever we’re Buying ads from days covered by the word For buck and so here not doing it you’re Literally just like flushing money down The toilet you sex like vlogging to Funnel scripts type that thing out but You know copy and paste those three Words and there’s free money to the rest Your life so just do it just make your Dreams come true I don’t even know what Else to say I got my kids watching this Shia LaBeouf I just do a video now I Ignore those like dad just do it is the Best but you know people that would say And I know you got to go but the one Thing I would say like somebody who knew Whether I could do it’s like if you’re Selling a book you’re selling any kind Of information sell that infant same Information in another format like fern For an author what’s the what should They What what’s The most obvious order bump in the world For an author to do read your book and Get the audiobook that’s right you got The mp3 and I’ll just end on this if you
Don’t use order bumps it’s the same Thing as you taking this money in your Wallet here’s little Timmy’s college Fund okay here’s Christmas money Thanksgiving money all you’re doing to Your children is taking that money and Setting it on fire because you don’t Have an order button you don’t do what Russell tells you to do shame on you You’re all there Russell don’t play with Fire make that super fun today I thank You everyone for listening you’ve got a Lot of listeners on Instagram on Facebook on YouTube maybe you guys hang Out this day Jim they’re not final Scripts yet we know one of two things I’m one there to say number two they Don’t know where to go where do they go Up there I get funnel scripts if you Want to get funnel scripts you need to Go to funnel scripts calm where you can Watch an amazing a webinar training with Both Russell and myself that includes Some absolutely wonderful secrets and a Great demo of funnel scripts if you’re Ready to order right now go to phone Scripts comm /go fill out the form and You’ll be inside phone scripts creating All sorts of copy for your business in Less than five minutes do it today the Best thing is now we’ve got a new Updated version looks so sexy inside so If you haven’t logged in a while go back And log in to see the new stuff since
We’re putting it it’s looking amazing Yourself uh-huh Awesome now thank you so much for today A lot of fun to get them for less you Will see you guys all again next time on Funnel Friday’s com bye everybody
