This is the power of “high concept”… 🤯 Dan Kennedy knows! You’re just one funnel away :)

A lot of great successes come from what In the entertainment business is called High Concept in advertising one of the Great High Concepts ever is eat the food Lose the weight as a concept how do you Beat that because of everything it says By Omission no exercise no dieting eat The food and lose the weight and by the Way look at the food pizzas Burgers ice Cream sundaes and pancakes you can't do Better than that and whoever wrote that Concept down I hope they got paid a Million because it's worth every penny In many respects your great lot about Being just one funnel away kind of omits A few things it's simple it's instantly Understandable and it's high concept

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