This is a new webflow website that I Launched just today and in this video I'm going to walk you through every Single step of my entire SEO process I'm Going to break it down as simply as I Can to help you optimize every single One of your sites and get them to rank On Google Now in this video I'm going to Break this down into a few different Steps first we're going to talk about Some critical settings inside of webflow That will help with your SEO then I'm Going to share with you a couple free Tools that you should be using Especially if you're a beginner to help You start to understand how SEO and Ranking works then we're going to dive Right into the webflow designer and I'm Going to walk you through every single Step of optimizing a website and then at The very end we're going to talk about Backlinks which are the most difficult Part of an SEO campaign but also the Most important I'm going to show you the Easiest way to acquire great backlinks So you can start to rank on Google so Let's dive into it alright so we're here Inside webflow and the first thing that We're going to do is go to our project Settings and these settings are going to Be really quick and easy to adjust but They're absolutely critical so first go Over to the SEO Tab and you're going to Scroll down and make sure that auto
Generate sitemap is toggled to yes and Make sure that you save that now we're Going to want to publish after we make All these settings but let's make the Other ones first now let's go to our Hosting Tab and scroll all the way Almost to the bottom and of course we Want to make sure that our SSL security Is toggled on but we also want to Minify HTML Minify CSS and minified JavaScript By doing this it is going to compress These things and help the optimization And the performance of our website so Let's click save to these changes and The final setting that we want to do is Come up here now if you've connected a Custom domain you're going to notice That there are two versions of this Domain one without www and one that has It and so what you're going to want to Do is set the version that has www as The prefix you're going to want to set That one as your default domain Now you can scroll up and click publish You'll see that now that version is the Only one that you're able to publish to Go ahead and click publish and just like That we've got all of our settings ready To dive into our other optimizations now Before we dive back into the webflow Designer I want to talk to you about two Really essential tools the first one is Google search console again this is a Free tool but Google search console is
The best way for you to monitor your Ranking and performance on Google this Is also going to allow you to do Important things like submit sitemaps And check for errors and red flags that Might be critical to your site's Rankings and the second tool is Google Analytics now you're probably familiar With Google analytics but this is the Best way to track your performance see Your traffic where it's coming from and Also the behavior of that traffic on Your website now again both of these Tools are free and I will include links Down Below in the description if you Need help to connect your site to these Tools and start using them they're Really easy to use and I would not ever Start an SEO campaign without them so go Ahead and check them out and now let's Dive into the webflow designer now I'm Going to give you a full walk through Here and this is going to be really Essential that you understand and Remember every single step of this now At the end of this video I'm going to Provide you a free download of this Checklist so you can remember all of These tips but the other thing that you Can do is go ahead and use my new Chrome Extension which is called semflow you Can find out more about this at Semflow.io that is the tool that I'm Going to be using in this video now I do
Want to make sure that you know that you Don't necessarily need to use this tool To optimize your site but this is going To make it much easier and it's going to Ensure that you do everything correctly So if you want to learn more go to Semflow.io but let's go ahead and dive Into this now this extension is going to Pull up on your left toolbar right here And once you click it it's going to make Sure you have all of your settings Connected it's going to make sure that It recognizes your domain and you can go Ahead and click launch semflow now what This tool is going to do is it's going To crawl every page of your site and Then it's going to give you a general SEO score to tell you exactly where You're at and then what needs to be done To improve that score to hopefully get It up to 100 and give yourself the best Chance to rank on Google Now once the Audit is finished you're going to see Your score right here and then it's Going to show you all the individual Pages of your website both static and CMS pages and all of the individual SEO Elements and recommendations that you Need to do in order to optimize each Page so what we're going to do is first We're going to start on the home page And I'm going to take you through every Single step of this to show you how this Is done and then again you're going to
Have all of this in your checklist at The end of this video now the first Thing is Page keyword is set now a page Keyword or keyword phrase is basically Just what people would type into Google Search if they were trying to find your Website now for keyword research you're Probably going to want to use a tool Like semrush or ahrefs or mangles these Types of tools are going to allow you to See exactly exactly what people are Searching on Google it's going to show You how many people are searching it and How competitive and difficult each Keyword is and then you can make your Decision on which keywords you want to Implement on each page of your website Now for the sake of this video I've Already done this keyword research Beforehand and so the keyword that I'm Going to use on my home page is Dentist in Idaho Falls Idaho Falls is of Course the city that this dentist Resides and we'll click save and you can See that as I complete these Optimization steps they're going to be Checked off with the green check the Next one is Page title is set this of Course is something that you can do Inside the page settings and because It's already been done I've got a green Check but the next one says that the Page title does not yet contain our Keyword so if you remember our keyword
Is dentist and Idaho Falls so I'm going To go ahead and copy this and let's head Over to our page title and see what's Going on So under the home page if I scroll down We've got our title tag set but it just Says dentist so what I'm going to want To do is replace this and input dentist In Idaho falls and let's make sure that We capitalize this because this is the Title that will be displayed on the Google search results now what we're Going to want to do is we're also going To make sure we include this in the meta Description so let's just type in we are The best Dentist in Idaho Falls let's go ahead And save that now what we're going to Want to do is when we're manipulating Page titles and meta descriptions we're Going to want to publish the site before We rerun our audit in Sim flow because This is going to make sure that semflow Can find this new data so once that's Published let's head over to sim flow And you can see that this is what we Updated as well as our meta description Down here so rather than re-running an Auto on the entire site let's just go Ahead and press this button to recrawl This particular page and once that's Done you can see that it is checked off Page title contains keyword also meta Description is set meta description
Contains keyword and we also checked off Meta description length is sufficient so We checked out a lot in that and you can See that because all of these Optimizations have been done on the home Page we got a green check here now just To touch base on the other elements that You need to follow you need to make sure That your H1 is set And that it contains your keyword you're Going to want to make sure that you're Properly using your H2 through h6s and Just as a quick refresher this is just Your headings and so you can see here This is an H1 this can be adjusted over Here in your settings and you can choose Your heading type you of course want to Make sure that your H1 comes first Followed by your H2 and so on and so Forth So let's come back to sim flow over here And the last couple that we need to Double check is that our page word count Is sufficient this just wants to make Sure that we have enough content on There to be optimized our page contains Our keyword at least three times we've Got that and finally our image all count You can see that while we don't have all Of our images with alt tags we do have a Majority which is why it's giving us This green check and just like that we Have optimized our entire home page so We've got our other two static Pages
Teeth whitening and teeth cleaning we Would do exactly the same as we did in The home page for these particular pages So we'll go ahead and skip over those And let's talk about these last two I'm Going to untoggle this these last two You can tell by these links that these Are CMS elements now the nice thing About CMS pages is all you have to do is Adjust the dynamic structure of these Blog pages and it's going to improve the Score of all of your different pages so To show you an example of this we're Going to come over here to our pages and Come down to our blog post template And you can see here that we have this Template and so all we're going to have To do is adjust our headings make sure That we have title tags in and this is Going to affect all of them across the Board So coming over here to simpler you can See that we don't have keywords set for These so I would say that our keyword Should just be how dental implants work For this one Let's go ahead and set that and then This one should be what exactly is a Root canal now we've got our page title Set our meta description is not set on Either of these now the way that this is Different for the CMS items is again We're going to come back to our pages And we're going to come into our page
Settings and rather than typing in a Static title and meta description We're going to want to add a field now Inside the CMS I have fields for meta Description and Page title tag so I'm Going to click in these Dynamic fields For both of these we're going to go Ahead and save this and publish and that Should update on all of our CMS Pages Across the board this works whether you Have two CMS Pages or 2 000 CMS pages so Let's come back over here to sim flow And because we have manipulated multiple Pages let's rerun our entire audit it's Going to crawl all five of our Pages it Says that our scan is complete and it's Going to update our score and you can See that it's taken us up to a 73 Percent and inside of this it has Updated our meta description and our Page title and then we're just going to Have to go through and do our individual Keyword optimizations so semflow is a Really cool tool just to walk you Through this process step by step and We've got a lot of other cool features That are coming out in the near future So if this is something that you want to Try out to help you through this process Again go go to simplow.io to get started Today alright so now that we've done all Of these on-page optimizations I want to Talk to you about a really cool tool Which is called Google Lighthouse now
This is a free Chrome extension that's Going to help you see the overall Performance of your website so the way That this works is once you add it to Chrome it's going to show up here in Your Google Chrome browser toolbar and Then all you need to do is open your Website click up here and generate Report and what this is going to do is Show you a full report including your Score as it relates to your site Performance accessibility best practices And SEO and then this is going to give You individual tasks to complete in Order to improve these scores now the Nice part about Google is if there's Ever an individual opportunity or task That you don't understand copy and paste It into Google search and it's going to Tell you exactly how to make that fix so You can get all of your Lighthouse Scores up into the green and this is Again going to help Google recognize Your site trust it and eventually rank It on the search results now I love Using all of Google's free tools because Number one they're free and number two Obviously Google is going to show you What they prefer inside of these tools So if we're trying to rank on Google we Might as well use their tools and play By their rules because this is going to Give us the best chance to rank as high As possible and generate traffic alright
So now with all of that said the last Thing that we need to do is talk about Backlinks and backlinks are the most Difficult part of an SEO campaign but They're also the most important if You're not sure what a backlink is this Is any time another website talks about Your website and links back to you in a Lot of ways ranking on Google is just a Popularity contest and so if Google sees Your website is talked about by a ton of Other websites and it's linked back to This is going to pass a lot of authority And Link juice to your site and this is Going to help your ranking more than Anything else now that might seem like a Lot and like a big undertaking to go go Out and write articles and deliver them To other websites and get them to link Back to you but it can actually be a lot Easier than you think and I'm going to Show you the best process to accomplish This so the first thing that we're going To do is we're going to come over here To this free tool by ahrefs called the Keyword difficulty Checker and what this Is going to do is this is going to show Us how many backlinks we need in order To rank for a particular keyword so you Can see here I've already typed in my Keyword dentist in Idaho Falls And I'm going to go ahead and click Check keyword And what this is going to do is show me
How difficult it is to rank for this Keyword and how many backlinks I should Anticipate needing in order to compete And rank so you can see here that this One says hard which is not a good sign And so I might want to go back to the Drawing board and find a new keyword but For the sake of this example you can see That we are going to want at least 40 Different backlinks in order to compete And so this means 40 different websites 40 different articles delivered and Links back to my website so let's go Ahead and dive into the best process in Order to acquire these backlinks so what We're going to want to do is go to Google and we're going to want to search For some good opportunities to write and Publish an article with a link to our Website so what we're going to do first Is Type in a keyword so let's just type In For this example let's type in best Dentist and the most important part of This is we're going to type in right for Us and what this is going to do is show Us different opportunities like this First one where you can write an article Submit it and get it published so this Example this website is called Cosmeticdentletreatments.info and right Down here you can click submit an Article and you can choose a specific Topic that relates to your keyword
You're going to be able to write this Article you can Outsource it if you Would like to but make sure it's good Quality but you're going to write this Deliver it they will publish it and make Sure that you have a link back to your Website inside this article and just Like that you will have acquired a new Backlink now a few things to take note Of you want to make sure you're ultra Careful with where you acquire your Backlinks you don't want to do this on Sketchy sites or backlink Farm sites or Anything like that because all that's Going to do is hurt your ranking so you Want to find reputable blogs all Oftentimes you can tell just by doing a Gut check and saying does this look like A legitimate and trustworthy website and If you feel like it's not I would go Back to the search results and find some Better opportunities and just like that You've got everything that you need to Run your own SEO campaign on your Webflow site now keep in mind this was The most basic outline I could have Possibly given you and there's a lot More that goes into SEO so if you're Looking for more assistance and more Knowledge you can do one of two things First you can go to simflow.io and start Using our SEO tool it's only 15 bucks a Month it's really affordable and it's Going to walk you through the entire
Process the second thing that you can do Is if you want to get a more Comprehensive understanding of how SEO Works and additional strategies that me And my team use in order to drive more Traffic to our clients websites you can Go take my full SEO course the course is Called SEO and webflow and it has Several hours of awesome content and by The end of of this course you truly will Be an SEO expert so if you have any Questions please drop them down in the Comments and if you found any value in This video please be sure to hit the Like button and subscribe because I've Got new videos like this one coming out Every single week so thanks again for Watching and we'll catch you in the next Video
