Which one should you choose? IPGA, SMMA, Funnel Agency, Growth Operator, or Drop Servicing?

Hey there! As I sit down to write this blog post, I can’t help but think about the plethora of options available when it comes to choosing the right business model for your online venture. Believe me, I’ve been there too, pondering over which path to take – IPGA, SMMA, Funnel Agency, Growth Operator, or Drop Servicing. Each option seems promising in its own way, but how do you determine the best fit for your goals and aspirations? Join me as I explore these business models from my personal perspective, sharing insights and experiences that will hopefully guide you in making an informed decision. So, let’s dive in and discover together which path is the perfect match for you.

Which one should you choose? IPGA, SMMA, Funnel Agency, Growth Operator, or Drop Servicing?


In this fast-paced digital era, the world of online business and marketing is constantly evolving. New trends and strategies emerge, creating unique opportunities for marketers and entrepreneurs. Among these trends, we have IPGA, SMMA, Funnel Agency, Growth Operator, and Drop Servicing. Each of these approaches has its own distinct advantages and target audience. In this article, I will dive deep into each of these options to help you decide which one may be the right fit for you.

IPGA: Helping creators launch info products

IPGA, which stands for “Info Product Group Agency,” is a fascinating trend in the marketing realm. As the name suggests, IPGA focuses on helping creators launch informational products. These products can range from e-books and online courses to webinars and coaching programs. IPGA agencies work closely with creators, providing them with the necessary marketing strategies, sales funnels, and promotional support to successfully launch their products.

SMMA: Selling lead generation ads for local businesses

SMMA, or “Social Media Marketing Agency,” revolves around selling lead generation ads for local businesses. This approach focuses on utilizing social media platforms to target potential customers and generate leads for businesses. SMMA agencies design and manage effective ad campaigns, create engaging content, and analyze data to optimize results. With the rise of social media platforms, SMMA has become an increasingly popular choice for digital marketing agencies.

Funnel Agency: Building sales funnels for creators and personal brands

Funnel agencies specialize in building sales funnels for creators and personal brands. A sales funnel is a carefully designed pathway that guides potential customers through the buying process. Funnel agencies create strategic funnels that attract, engage, and convert leads into loyal customers. With their expertise in customer journey mapping, lead nurturing, and conversion rate optimization, funnel agencies play a crucial role in driving sales and business growth.

Growth Operator: Focusing on paid communities and recurring revenue

Growth Operators are similar to IPGA agencies but with a different focus. Instead of solely assisting in product launches, they concentrate on building paid communities and generating recurring revenue. These communities often provide exclusive content, resources, and a supportive network for members. Growth Operators help creators develop these communities, implement membership models, and strategize for sustainable revenue streams.

Drop Servicing: A flexible service-based business model

Drop Servicing is a flexible service-based business model that has gained popularity in recent years. In Drop Servicing, you act as the middleman between clients and freelancers. You market and sell services without actually providing them yourself. Your role involves finding clients, establishing partnerships with skilled freelancers, and managing the project’s logistics. Drop Servicing allows you to leverage your marketing and sales skills without directly delivering the services.

Which one is the right fit for you?

When deciding which path to take, it’s essential to consider your interests, skills, and target audience. Here are some points to consider:

  1. Personal preferences: Do you have a passion for helping creators launch products, working with local businesses, building sales funnels, or developing communities? Identifying your interests can guide you towards the most aligned agency type.

  2. Expertise: Assess your skill set and expertise. Are you more inclined towards marketing and sales strategies, community building, or service management? Each agency type requires different sets of skills, so choose the one where you can excel.

  3. Target audience: Different agency types cater to different target audiences. IPGA and Funnel Agencies primarily serve creators and personal brands, SMMA caters to local businesses, and Growth Operators focus on building communities. Consider which audience you enjoy working with the most.

  4. Payment structure: Getting paid in these agency models can vary. Some agencies charge a one-time fee, others work on commission-based structures, and some opt for recurring revenue models. Think about which payment structure aligns best with your financial goals and preferences.


In this ever-evolving digital landscape, it’s crucial to choose a marketing approach that aligns with your interests, skills, and target audience. IPGA, SMMA, Funnel Agency, Growth Operator, and Drop Servicing provide unique opportunities for marketers and entrepreneurs to thrive. Assess your personal preferences, expertise, target audience, and payment structure to make an informed decision. Remember, there’s no one-size-fits-all approach. Choose the path that resonates the most with your ambitions and enjoy the journey towards success.


Q1: What is the main difference between IPGA and SMMA?
Q2: Can I switch between agency types?
Q3: Which agency type has the highest earning potential?
Q4: How can I determine my target audience?
Q5: Are there any educational requirements to pursue these agency types?

Ace The Funnel Builder
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Namaste~ My name is Ace and I'm a devoted funnel builder. On this website you will find everything you need to know about the process of building amazing funnels while having lots of fun along the way!

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