Most of the funnels we launched don't Just crush it what normally happens you Build a funnel you launch it and it Doesn't do that well most people like ah This funnel thing's a scam it doesn't Actually work before you open up click Funnels you've got to do this first this Will change the way you build funnels Forever You're listening to marketing secrets With your host Russell Brunson okay so Today I want to talk about gearu so the First question is what is gearu how do We find it why did we buy it and what in The world are we going to be doing with It so the story actually dates back to Almost 20 years ago Some of you guys who have been around my World have heard me told tell the story About the very first person I ever saw Who broke the four minute mile in Internet marketing and it was John Reese John Reese was the first person to make Over a million dollars in a day selling A course 20 was it less than 24 hours Yeah it was like 18 hours and 18 hours Make a million dollars the course is Called traffic secrets and a decade and A half later I bought the domain from Him I wrote a book called traffic Seekers and all that whole story but Originally came back to John Reese John Reese was the first real uh big internet Marketing Guru and he was the first
Person to do these big numbers these big Things and everyone was following him And studying him and it's interesting Because back then he had the best names For everything he had traffic Secrets he Happened to own marketing secrets that's Weird that's the name of this podcast Now you know about marketing secrets From him I bought traffic secrets from Him I bought basically every business he Ever created I've given the money for it Eventually uh and shortly after we Launched clickfunnels he created a Really cool product called gearu Giru is funnel simulation software so You can say if I was to build a funnel On click funnels what would it look like Someone I'm gonna have a landing page And then after they put their email Address on page one then they're gonna Go to a sales page and if someone buys a Product here they're gonna go to an Order form and that they say yes there's Gonna be upsell one and then a down Selling the upsell two and you can map Out the entire funnel what you want to Look like which is kind of cool but There's a lot of software you can map Out a funnel you can just do it on a pad Of paper or a whiteboard like I Typically traditionally do if you've Ever watched any of my trainings 99.9 of Them I'm on a whiteboard mapping out a Funnel right so that part's not
Difficult but what gearu does it's Really really cool is after you map out An entire funnel it gives you the Ability to simulate what would happen if We sent traffic and what would happen if This page converted this right and this Rate and so what you can do is on each Page say okay let's say the landing page Converts it 30 right she said 30 and Let's say the sales page converts it Five percent and say episode one Converses and so you guess what you Think the conversion rates are going to Be and then you can actually set up Traffic have traffic flow into this Funnel and say okay I'm gonna go on Facebook and listen on Facebook it's Gonna cost me be three dollars a click Or a dollar fifty year click or whatever You think it's going to be right and on YouTube it's gonna cost me this much and So you build out like a simulation of What this funnel could possibly look Like and you can click a button and sit Back and watch and you see traffic going Through it you see the numbers popping Out and then today you can see like hey If if this funnel converts to what my Guess was I'm gonna break even or I'm Going to lose money or I'm going to be Rich right and you can just play and you Tweak around with it until you figure Out what it needs to be for this funnel To actually be successful and if you
Look at that you say do I think that's Going to be possible and if it is then You take that that funnel map that Simulation whatever it is and you go Into click funnels and then actually Build it out and you can launch it to The world and what's cool is after you Launched the world you can actually look At what the stats and numbers look like Go back to the funnel simulation Software and plug it all in okay this is What it actually cost me on Facebook What it actually costs me on YouTube is With the landing page conversion Actually was and then you can see like Based on if I keep driving traffic to This I'm going to go broke or I'm going To be rich whatever that might be right And so that's kind of what Guru is it's Funnel simulation software and it's a Tool that I was using for a long long Time for myself in fact fact when we Launched the traffic Secrets book the First upsell I wanted to be was an Account to Guru and it's kind of funny So I went to John Reese at the time I Said hey can we buy licenses from you And um and be able to put these in as The upsell and Um John told me no and I feel bad Because again trafficseekers.com was his Domain name I bought from and it became The book and it's because he wouldn't Sell me licenses together to give to all
Of you guys we ended up finding another Company there's something similar I Don't think they did a good a job but They built a similar software and that Became the upsell and fast forward I Don't know a year or two later John came Back to me said okay I'm ready to sell Guru do you want to buy it as well and Because I bought basically everything Else you'd ever sold Like ah should we do it should we not do It and that brings us to the decision Should we buy another company we just Bought magnetic Market we just bought Boomley we were in debt a lot of money Especially from buying boom it was not Cheap as you guys if you've listened to Past podcast episodes no but there is One thing we got from the vumley Acquisition if you guys listen to that Episode you remember the funnel I walked You guys through what Brad Callen did Different on that funnel that made that Company blow up why was it doing 40 Million dollars a year it's because of The way the funnel was structured and uh As John came and offered us to purchase Guru from I looked at I said this is the Cool product it's a cool brand it's cool Software all these things but I knew That the funnel wasn't structured Correctly okay this was the Rembrandt in The Attic again referencing a past Episode I knew that what I could do with
Yuru by just shifting the way the funnel Was structured to modeling what we had Done in Dudley and toonly that now this Could become a friend where I could sell A thousand two thousand three thousand Copies of gearu a week and what's cool About that is on the back end someone Who buys funnel simulation software Guess what else they probably want they Probably want funnel software to Actually build the funnel right and so There's a direct immediate like perfect Match between euro.com and Clickfunnels.com which means we could Use gear it's complete Break Even Company so you guys hear me talk about Break Even funnels before but gearu the Goal is not to be a break even funnel This to be a break-even company an Entire gear route company if I can just Get it where using this model I can get Again 500 to 1000 brand new customers a Day buying funnel simulation software And then from there if we get half those People or a third of those people to Become click funnels customers that is The big secret So the question then is like well what Has happened with it um we bought the Company I think it's been five or six Months now and initial step one of the Process was again keep things working It's like you know keep traffic keep Things happening but then the right some
Improvements on software we want to make So it was getting the dev team to make These improvements some tweaks and some Changes and things just to make the Software a little bit better and then The big one was to transition the funnel Structure from uh what it was before Into the model that Brad Callum had Perfected with The Doodly and the toonly Funnels and so that's what we've been Working on for the last couple months And I'm happy to announce well by the Time you guys watch this uh that funnel Could and should be actually live and so You have a chance if you go to guru.com You have a chance to see it I'd Recommend go to gearu.com and then leave And let the ads follow you around and When they do that's you'll see the Secret uh behind the scenes funnel and So I'm excited to roll this out because Um I think it's going to become a really Really big front-end for click funnels One of my goals probably two or three Years ago I sat down with our team and I Was like I want to figure out how to Create more non-russell base front ends Like as crazy that Russell wrote a book And Russell another book and he Russell Has it as a webinar Russ like all these Things like it's tough because Russell Is Click funnels and and there's never Any separation right if I get hit by a Bus what happens like click funnels
Struggles because all of a sudden the Face of the left which is the big reason Why we bought Dan Kennedy's company Right now Dan Kennedy is a face for Click funnels he's written like 40 books We have 40 uh potential funnels coming In all bringing people into uh magnetic Marketing which then brings people into Click funnels right buying uh the vumley Business right doodly toonly those are All uh non-russell based front ends Guru Is a non-russell based front-end you'll See many more of these rolling out over The next year or two because my number One personal goal is to make it where Russell is one of the faces of Click Funnels not where I am the face of Click Funnels I'm excited now that you guys Kind of know a little bit about it first Off you guys go get the software test it Play with it see how it works uh see if You like about it please let us know in The comments like I wish I did this I Wish you did this like let us know those Things we're looking for feedback as We're doing the new relaunch roll out of It uh but as a whole the software solid It's powerful like I said we using it Now for a couple years as customers and I'm excited now to have a chance to Bring it to you guys as an amazing Product You know as powerful it is for you as a Marketer or as a you know a team to be
Able to do funnel simulations if you run An agency that's one of the other real Big powerful purposes because when You're running agency a lot of times You're going to a client you're like Hey We're going to build you a funnel They're like What's the funnel and then You know you try to explain to them and You build them a funnel you give it to Them like I don't know what this is then You launch it and then they're like Oh I Thought I was gonna be a billionaire Like I'm poor and like they don't Understand it right the most powerful Thing you can do as an agency is to help Your person understand like so you map Out here's what the funnel is going to Look like now let me show you what Happens we're going to put 100 a day Into into Facebook ads right and if this Page converts it one percent you know You show them the whole thing like if This what it looks like it means that You're not gonna get any leads but if we Get this converted three percent or Eight percent right if we get our ads Cost here whatever that thing might be And you show them like this is where you Start getting profitable customers then We can go from 100 a day to a thousand Dollars a day and that's when your Company blows up right but then you show Them what it looks like before you ever Give them actual funnel they have a
Chance to look at it and understand it And then what happens is when you come Back and you build them a funnel and you Launch it and you're like hey we spent 100 we broke even your client's not Angry they're like oh cool it means We're at three percent right so what Percentage may I get you to to make it More profitable and then they they Understand the process and so it's one Of the most powerful agency tools in the World in fact I think upsell number two Is like an agency account where you can Like do that where actually you can Build out the funnel simulation and it Doesn't even say Guru anywhere like you Can brand it with yourself sausage and It's like oh Russell's funnel agency Made this really cool software let me Show you how the simulations you can Show people and like makes you look like A rock star even though uh we're doing All the work on the back end so there's So many cool things here but it gives You the ability to really see exactly What's happening and then from there be Able to call your funnel audibles right I've done funnel hacking live now two Two different times I did presentations About funnel audibles and it's funny Because I've had multiple people Afterwards asking like what is the Funnel like what is an audible I didn't Know what that was so what an audible is
In football if a quarterback comes with A line of scrimmage and they call the Play like this is what play is going to Be and he sits there looks out overall Says like oh my gosh this place is not Gonna work because that guy's there guys There this is not going to work he calls An audible so last second he's like hey Hey Rick Flair Where everything is right he says Something different and all people hear That they know that the play has changed So saving the play we're planning on We're changing into this play that's What a funnel audible is right most of The funnels we launch don't just crush It day number one some do which that's Amazing that's rare few and far between What normally happens you build a funnel You launch it and it doesn't do that Well or does okay or break evens or it Loses money and most people like oh this Funnel thing's a scam Russell brunson's A scam it doesn't actually work reminds Me of on uh Dumb and Dumber Respected the Rocky Mountains to be a Little rockier than this at John Denver's full of man people try Funnel it doesn't work and they're like Oh like that Russell brunson's full of Crap that John Denver anyway so that's The funnel audience about knowing before You go into time that's like most phones Don't work the first time right it's
Like we're trying to make our best Possible educated guess right based on We do our funnel hacking look at like What's working in the market and we do Our best stuff we're at the best copy Okay the best views with our best shot Put it out there and we see what's gonna Happen and the majority of time it's not A rock it's not a huge home run in fact I remember when we first launched the Inner Circle way back in the day and I Was teaching everyone do a webinar we do Webinar weeks everyone's writing Webinars they launch them and it was Every night they'd message me on box Like all right my webinar is going live Now I got 500 people registered I'm so Excited and I boxing back and I was like Hey just you know really quick um it's Probably gonna bomb I hate to be the Bearer of bad news but if you go into This with like your hopes this high and Then it crushes you're gonna be broken And tomorrow gonna be boxing me and You're gonna be crying and you're gonna Be miserable you're gonna be angry and You want a refund like just you know it Doesn't typically work the first time at First you're not gonna be that good your Message is gonna be good the like all The things aren't going to be right Right but you get it out there and the Market tells you like hey this is very Or this was not great and then you can
Make the tweaks and the changes based on That right hey I didn't only sold three Things but cool but now we know what's Wrong right where do people drop off What are they saying what would happen In the comments like did people like the Offer they not like the offer like all The things like now we have data then we Can make some good decisions and again If you've been around my training it's Either the hook the story of the offer What's the hook like what's wrong one of These things the hook story or offer is Wrong on the landing page we got to fix It right whatever the thing might be and So gearu gives you the ability to do These funnel simulations very very Quickly anyway I'm excited for it um Again I think gear is going to be a Powerful tool for all my funnel hackers Which is one of the main reasons I Acquired it I think it's gonna be an Amazing front end so it'll bring people Into click funnels but also help people Who are clickfunnels members and help Serve them so they can be more Successful Hopefully you guys enjoyed this episode We tied in a lot of different principles From other episodes right the Rembrandt In the Attic we tied in um how we took The funnel structure from dudley.com and We modeled it whole we're hearing Guru.com like my goal with these with
This podcast is that we're giving you Guys these these ideas and these Strategies but you start seeing how to Kind of like link these things together Hopefully gives you a glimpse inside of My mind and the mind of those those of Us here at click funnels who are Building things to see like oh I see why Russell did that I could do that in my Business right I love this game Hopefully you guys are enjoying Following along with us as well Um and with that said if you enjoyed This episode please if you're watching On YouTube comment down below let us Know uh again features you want for Guru Um any other uh questions you have about Why would this acquisition how it's Going to work and on top of that if you Have any other questions you want me to Answer on the podcast if you go to Marketing secrets.com there's a spot Where you can actually ask your Questions and your answers and uh they May become a future podcast episode as Well so that's thank you guys so much For listening and uh you should go get Your account on gearu.com G-e-r-u.com all right thanks everybody Talk to you soon
