How To Get More Traffic To Your Website in 2020 and beyond(For Free)

– For those who
are just tuning in My name is Russell Brunson
and the question for today Is how do you get free
traffic to the website ’cause I don’t have
money to spend on ads Which I totally understand. Now this is kind of the
caveat for all you guys. There’s two ways to get traffic. There’s paid ads and
then there’s free ads. Typically most of us
in business we have Either more time or more money. So if you have more time than
money you should do free ads. Time. If you have more money than
time you should do paid ads. And so if you’re getting
started I recommend Starting with the time
but always try to move Into money ’cause money
gives you more leverage. Eventually you run out
of hours of the day And if you’re like me
you got five amazing kids At home that you don’t want
to miss them growing up. That’s number one. How do you get the
free ads to come? So really, the way
you get free ads? A couple things you
have to understand about How the internet works and
how life in general works. So if you go pre-internet,
it used to be really, Really hard for people
like us who had an idea Who wanted to sell something. Let’s say I wrote my
book Expert Secrets. I’m like this book’s amazing,
I’m gonna go sell it, I’m gonna go knock on
door after door after door And my guess is one out
of 500 doors will be like What are you talking about. I don’t want to be an expert. It makes no logical sense.

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So I go to the next door and
this is really, really hard. But what’s interesting, I
remember this in high school. So when I grew up
in high school, I went to Hillcrest High
School and I was a wrestler. What’s interesting is I was
the click guy in wrestling. Here’s all of the
wrestlers and we’d hang out At lunch together, we’d
talk together, we’d hang Out in the hallway, in classes, We were our own little circle. And then there was the
gymnasts and then there’s The volleyball players
and there was people Who played Magic the
Gathering and there’s All these different
groups that group together Based on similar beliefs and
values and likes and interests. And so back then, though,
that’s how it worked So if I wanted to sell
something to wrestlers Back in the day I’d have to go
to every single high school, Where are the wrestlers at
and I could go find that group And like, hey guys,
you want to buy it? And then go to the next school, Hey do you guys wanna buy it? And keep going to school
to school to school. But what’s cool about the
internet, the internet Changed everything for
entrepreneurs like us Who want to sell stuff online. So what happened is it
connected all of these, I’m talking about
high schools right now But this is true everywhere So there’s Hillcrest
High School, There’s Brighton High School, There’s Jordan High
School, whatever, right? But the group of wrestlers
in every single high school Was now able to
congregate together And it’s not just every wrestler

In Boise or Utah or
wherever you live But it’s every single wrestler
from all around the world Can all congregate
together based on similar Beliefs and values. So think about this. If you go to Facebook, you
go to the big fan pages, For me it’s wrestling,
or it’s this business Or cooking or whatever it
is you’re interested in, There’s already all the
people from around the world Who are interested in
entrepreneurship or in selling Or in cooking or in Jane
Austen for crying out loud. Whatever your thing is they’ve
already self-congregrated Together online and they’re
hanging out in Facebook Groups, they’re hanging
out in YouTube channels Or on different people’s email
lists and things like that And so it’s the power
of congregations. Now that’s, when you hear
the word congregation I’m curious, what’s the
word most of you guys Think of when you hear
the word congregation? So for me, the
word I always hear, When I hear congregation
I think of church And so this is the
wrestling congregation, This is the gymnast
congregation, There’s all these
different congregations. Think about how many, what
congregations you’re in, Which groups you’re
already part of ’cause I can
guarantee in your life You’re already in
these groups of things You’re passionate about. And so you start
thinking about that And I think about church. Let’s just say there’s like
the Mormon congregation, It’s all the Mormon’s are here And then there’s the Seventh
Day Adventists there,

They’re all here, then
there’s the Catholics And there’s the Buddhists
and the Muslims. Everyone’s congregated
together based On similar beliefs and values. Let’s just say I
was, I found out that Every Wednesday or
every Sunday at two All the Mormons are
congregated together And I’m selling a
product to Mormons. I would come right here,
I would find out exactly When the congregation’s
happening and I would go And I would fish in there,
I would set my hooks Trying to grab people
from that congregation. Same thing is true
with wrestling. If I was selling a
wrestling product I’d find Where are all the places
that all the wrestlers Are congregating today
and I’m gonna go and try To figure out how do
I set up my business Where I can go set a hook
to try to grab people From that congregation,
from those groups. And so view is the same thing. Say, okay, what
is it I’m selling? That’s step number one. What am I selling? And then where’s the
group of all the people Who are gonna buy this? They have already
self-congregated Together, they’re somewhere. They’re either on Facebook,
YouTube, they’re reading Different blog posts, podcasts,
all those kind of things And then you gotta figure
out how do I get in front Of those people? Now there’s like an
ethical awesome way And then there’s an
unethical scammy way. So here’s the scammy way.

I’ll do a little frowny face. Scammy way means you
come here and you start Spamming these things. How many of you guys
know about the spammers. They’re the worst. We all hate ’em and
guess what we don’t do? We don’t give them money. So don’t do that. And then there’s
like the happy way. The happy way’s
coming to these groups And guess what, be a servant. Figure out how you
can help people. If you’re in the wrestling
market and all these people Are talking about asking
wrestling questions Go and answer questions,
become helpful, Be in the community,
talk about stuff, Try to help as much
as you can and become An actual expert in
that community and Guess what’s gonna happen? The more they keep
seeing you in there The more they’re like
who is that person? And then they can come
back to your profile, They can come back
to your pages, They’re gonna see your
products, your services, And you’ll start mining
people out of these Communities and they’ll
start coming after you But only if you
treat them amazing. So I’m going into a new market. I have to figure out
where’s the congregation, How do I serve these
people at the highest level And give as much value as I can And when I do that people
start getting to know my name They start coming, they
start following me. If you come in there
as spam you’re in there

For five minutes,
nobody sees your link, They delete you,
they ban your account And if anyone does
actually click on your link They’ll think that
person’s a spammer And they’re never gonna
be with you long term. If you want to grow a company
and build relationships With people it’s about
finding your communities, Going and serving,
answering questions, That’s how you get
free traffic out. If I was gonna go and
launch my Expert Secrets Book today I would go
and find out where are All of the groups of
experts, of entrepreneurs, Of sales people, of whoever
I think this message Might happen I would
go in those groups. I would never talk
about this book But on my Facebook profile
I’d probably have a picture Of me holding the book,
I might have a link To Russell’s business, click
here to get a free book. I’d have things around
there if I was at Instagram I’d have a link in my bio. Then I’d go and I’d just serve. I’d find all the questions
people are asking That I’m an expert in, I’d
respond to those questions, I would answer
them, I’d be helpful Without trying to get
something in return. I would just go and help
and serve and by doing that People will come to you. It’s just how the world
works and that’s how I start Getting free traffic. There’s the long-winded
version of that answer. Thank you so much for watching. Every single week we publish
new secrets just like this So make sure you subscribe
so you don’t miss any of them And I will see you
on the next video.