Comedian, choreographer, singer, actress and marketer, Nicole Arbour, joins us to discuss controversial marketing, cancel culture, how she would market ClickFunnels 2.0, her new online course Pain-Free By 23, The Arbour Affect & more….
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Chapters:
0:00 Intro
00:39 Journey to better health
03:29 Pain-Free By 23 Course
05:21 Viral Marketing
08:27 Controversial Marketing
14:24 The Zuma Juice Ad
18:37 How To Write Viral Ads
19:58 How To Promote CF 2.0
22:00 Converting Organic Traffic
23:22 How To Hire Influencers
25:40 Building Her Brand
27:22 Launching Music Career
29:07 Cancel Culture
33:38 Building Your Brand With Ads
41:35 Story Selling
44:39 Personal Development
48:50 The Arbour Affect
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ClickFunnels was built with you…the entrepreneur, the business owner, the course creator, the speaker, the expert…in mind. Because we know that you need just 2 things to ramp your business FAST 1) Collect Leads 2) Generate Sales. And that’s exactly what ClickFunnels helps you do best. Pure and simple. Get your free 14 day trial at
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Our special guest is Nicole Arbor And she’s actually here in Boise today Clickfunnels headquarters we are making A funnel with her That was he that he just did the thing He does and then I was like can we pull You aside an interview for like 30 Minutes an hour I don’t know how long Ago about it got to the point where I Was going to commit suicide because I Got the disability certificate for life It scares you I know but I can can I Touch on that right now yeah if it Doesn’t scare you you’re not doing it Right like how would you how would you Deconstruct that like you’re the boss of The boardroom boss in the bedroom be the Boss of your health Welcome to the marketing Secret show With your host Russell Brunson First off thank you for hanging out are You kidding thank you for having me I Everybody on my team knows I’ve been so Excited to work with clickfunnels and Like I’m at the mecca I love the people Who know how to do this yeah you’re Freaking awesome this is great oh that’s So cool so tell me actually you want to Talk about your crating yeah this is Actually really exciting I don’t know if A lot of people know this side of your Story because they see your videos see You going viral but what 10 years ago You were disabled and struggling in pain
And stuff like that what you’re building Back to 2014 is when I started getting Up again so I still get like culture Shock 2008 I was in a car accident that Rocks my body it was really difficult For me ended up in severe chronic pain Worse chronic pain and then it got to The point where I couldn’t walk on most Days uh I had TMJ so bad I crushed my Own teeth and my math while I was Sleeping and yeah it was it’s something I just wouldn’t even wish it on my worst Enemy and I just wouldn’t do it Um and then I had the nerve pain so bad And nerve damage that I went through my Hands and this hand was a claw most days Couldn’t do 90 of normal activities and Spent most of my 20s in bed and on Disability and then eventually we were Just talking about this uh I smile when I say it now because I know where I got To but it’s such a dark story uh it got To the point where I was gonna commit Suicide because I got the disability Certificate for life and that’s hard Like you they say you have to you have To try to get this for you but once you Get it it’s like oh you just won the Worst contest ever for real it’s not a Word you want to win no I don’t want That and when I saw it I was like I Can’t live like this the pain isn’t Changing all the doctors appointments Aren’t helping nothing’s helping me and
I was going to commit suicide because I Thought it was the only way out and as I Have said this before I heard the voice Of God who sounded like Denzel Washington in my head and he was like It’s not time to give up it’s time to Get up it’s like this weird the Titans Type thing and I was like okay and took Myself to the bookstore with a little Bit of money I had bought a Louise Hay Book I never even heard of her but I was Just like this is what I’m supposed to Get and started the journey to healing Myself from the inside out and switching To Natural Remedies and remedies that Were not mainstream at all fired my Doctors as I like to say like you guys Don’t know what you’re doing for me it’s Not working bye and uh really had to Rebuild my entire life my business my Mindset and my body from scratch and I I Think it was 2014 I sometimes skew this Number but in March of 2014 I took Myself off disability I was like stop Sending this because if you send it it’s A crutch if I have nothing then I’m Gonna have to swim and by September of That year I was the most viral comedian In history so I’m moving into it yep Between March to September I was like Let’s go it’s funny because in our Community I talked to people all the Time about how like I feel Entrepreneurship’s a calling and it’s
Like there’s something like each of us Has our own certain like set of Circumstances things that happen to us Positive negative whatever to to give us The tools to like serve somebody else And they it’s interesting because you Went through this horrible period of Your life where you were in pain and Everything but then you look at it now It’s like now you have the ability now To help other people who are going Through that that and so and you’re Gonna help me do it I’m gonna help you Do it and you’re gonna sell a billion Copies of your course and you’re gonna Be the first person to get a three comic Club award yeah that’s the plan so that Is the plan well yeah that’s the course So so cool I was gonna do these other Courses which I I shot them too but I Went what am I an expert at I again Heard that voice of God and it’s getting Through chronic pain and people are not Going to teach people this method Because people have not lived through it So a doctor telling you to do something Is based on a book they read or Something they watched I’ve lived it I’ve experienced all of these different Kinds of treatments and I condense Everything I learned in all those years Into seven weeks yeah and we’re gonna Help Market that to everybody and what’s Cool is yeah you’ve built this huge
Platform and and I think most people Follow you for different reasons right There’s comedy there’s funny things There’s a like smart theater so many Things you’re doing but also and you Have this huge platform and now you’re Like this is what I want to focus on You’re gonna help so many people with That and then it’s exciting it is Exciting it feels like it’s my this is My Mr Holland’s Opus yeah I’ve never Actually seen that movie I need to watch It oh it’s so inspiring says it’s so Good and I’ve always wanted to watch it But then every time I’m like going to Watch a movie I’m like Avengers It’s hard to you know you mean Avengers Again right yeah come on it’s still good Every time it is every time we’re Getting to end game I feel like in America and in the world it’s it’s Almost Avengers end game time in real Life We Know How It Ends Iron Man Reverses time so anyway all right I’m Back Elon Musk he’s got this yeah Elon Where are you yeah in Reverse time yeah Um Okay so So I want to talk about As you were coming out of that right and You said that was you said March or me That was like March and then by September September so that window of Time what was like what was going
Through your head you’re like I’m gonna Go and become a viral comedian I’m gonna Do these things or like was it strategic Was it a was it just something happened It was magical what there was no magic Every single thing everything is plotted Yeah it was because I had been doing Marketing for years Um I stumbled into it by accident I’ve Told the story before I was hired by Molson do you know what Molson is Multi-canadian so it’s like the top beer In Canada uh it’s a Coors Molson and Corona are all the same company and they Hired me to do this Cross Canada tour I’m the host being funny I was on like The top TV show in Canada on our version Of MTV at the time and they wanted me to Do all these commercials and then I do This tour right across the country with Huge bands surprise band every night Type of thing When they gave me a script for these Commercials I was just like No And I didn’t know at the time I wasn’t Supposed to say anything in these Marketing meetings when I’m just the Talent sitting there yeah so it was like All these marketing dudes and the CEO of Molson and there’s like okay and then She’s gonna say this And I was just like oh and the CEO Looked at me he goes what I’m like no
You guys are using slang that college Kids used three years ago this is so bad Nobody’s gonna say you weren’t funny or The writer wasn’t funny they’re gonna Say I’m not funny and I don’t like it And I’m funny and I don’t want to do This and see I was like well what would You do and I’m like well actually and I Told him and then they bought it from me And then they bought the next thing for Me and then Virgin Mobile called me and I helped with the launch of Virgin Mobile in Canada and it just went from Person to person to person hey call Nicole she knows what to do I had a Viral video I think it was Oh man it was probably 2008 was the First viral video I had and that was With Virgin Mobile and we did a Christmas before the accident this is Before the accident oh no that was right After the accident so I was like hiding That I couldn’t do stuff it was it got Worse and worse and worse so by 2008 I Was still like okay ish like hiding some Pain and then it got worse but yeah I Want to point out something you say Because I don’t know if you knew you Said or not but Um from a marketing standpoint I think What you’re so good at and you can watch This if you follow you socially Um is you’re so good at getting in the Mind of where people like the
Conversation happened people’s mind Right at that moment you know I mean Which is what you did with those ads but You watched yourself socially like you Always and we’re gonna talk about Controversies that’s the whole point It’s like controversy marketing yeah Find these controversial topics yeah They’re like huh and then you say things Like like most of us are thinking that But no one will say those things like You’re so good to like find that you Just like you’re you’re so I don’t know Like in tune or you fill the pulse of Like the market in the world and like I’m gonna talk about that thing that no One wants to talk about we’re all Thinking it yeah and like just bringing It out which I think is what like is Fascinating because it’s not so much the Going viral or these things it’s like I Gotta be super not the creative but it’s Like you gotta understand maybe I’m Wrong but like what people are actually Thinking and being willing to actually Say it yeah I realized because I was Disabled and I was like I actually have A giant opportunity here right now I Don’t have an employer nobody can fire Me I already have a ton of medical debt So it’s not like I’m gonna lose money I’m already at the end like whatever I Have no credit I got nothing so I made a List of all the truths that I wanted to
Tell that I think people are too scared To talk about and I was like if I was Gonna die tomorrow this is what I want To talk about with the world and I went Through that list and then I thought of Topics that people are too scared to Talk about and some of them I put online I’m like do you guys want me to say this Or talk about this one or this one next And I just set it up like I always do It’s a baseball lineup so as you know With your baseball lineup you’re not Putting your best hitter first that Doesn’t make sense like load the bases Get all the points so I put the first Video out Dear Instagram models it was About Instagram models because we were All thinking at the time that video went Viral what was it called Um dear Instagram models okay yeah I Started writing my letters to the world That’s literally what it was letters to The world Wrote that I did the editing technique That I had done on the TV show I was on Way years earlier uh there’s some Speculation that I fine-tuned or Invented the jump cut I don’t know if I Don’t want to take the full credit but Nobody had done it like that before take The credit I’ll take the credit sure if Someone wants to challenge me on Adventure of the jump cut tell us about It of the comedic jump cut
Um yeah so everyone was doing their Videos in a certain way I was like no I’m gonna do it like this I’m gonna Tighten it up I’m going to use sound Bites because I’ve been studying NLP to Help me with all of my pain so I was Like I’m using NLP I’m gonna repeat the Messages that I want them to think of Again later on in the video and I’m Gonna hit them again with what I hit Them with at the beginning so they leave With what I want them to leave with That’s what we’re going to discuss with This video and I started with the Instagram model one I did a Relationships one one other which I Considered a bunt I only wanted that one To get a million views of like just one More just to show this not this isn’t That whoops she did it again and then I Posted a Little photo of pointing to the Outfield Babe Ruth and the next video came out With dear fat people dear fat people Some people are already really mad at This video what are you gonna do fat People knocked them all around is that What it said was it September that one Came out yeah okay and it might have Been end of August or early September Yeah and then the one right after that Went viral too and the next and the next The next and I just kept going through The batting order yeah yeah crazy so
That was the first my first introduction He was your fat people video it came and We’re here now see if that is funny I I Don’t yeah it was amazing but it was Funny because like I don’t remember what Happened it’s when things went viral People start sending to you like people You that’s what happens right well since I don’t remember what happened somehow Like multiple people send to me one day And I’m like what is this and I watched It like oh wow what did they say when They sent it do you remember excuse not Much like hey check this out oh my gosh You guys see this like have you seen the Collabor like watch this video that’s Funny it’s like dear fat people like oh No Like you know I mean and you watch it And it’s interesting because Um Yeah like you’re in the conversation There’s things that are truth there’s Things that are scary there’s things are Controversial like all those things are All happening which I think is what Causes this and they’re super people That are really angry yeah I was reading The comments and people who just think You’re the worst person in the world Yeah the people who are loving you like Finally someone said it and which causes Engagement like all these things but Yeah um
I didn’t know what to ask you other than Just like what were you feeling during That time like were you scared me Excited were you know like it was so Weird because I was on my way to do a Show at the Royal Palace in England and I was booked for that show based on the Three videos prior and different people Just came out so I’m in England by Myself Um about to do this huge show literally At the royal palace and this video is Going bananas and it’s going bananas I Remember opening a newspaper in the UK And I was in it and I’m like oh that’s Weird and then you had a newspaper okay And then a friend called me they’re like Hey you’re on Access Hollywood hey You’re on Entertainment Tonight hey You’re on this hey the view is talking About you hey this this and I’m like Yeah I thought that but I’m like ah it Worked I knew exactly what I was gonna Do now they’re talking about the topic And the actual problem which is a real Problem in America still is and it Worked yes and the only the only thing That made me be like oh my gosh was when I had a couple family members that were Like oh no some people are hating on you I’m like yeah well that’s been since High school like that didn’t actually Affect me that much because I’m like a Seasoned comedian whatever you get
Heckled happens just a lot more of them It’s five the same thing when someone When someone writes something that goes Bad negative about me it’s my family Members a freak out I’m like I’ve got Thick skin I’m gonna do this I’m fine With it like if you read all the ads and Or the comments my ads like I’m finding That they’re the ones always freak out There you know what I mean like yeah You’re okay I was good I’m like you good we’re good All right a couple things because I Think some people thought that you doing That was because you were trying to be a Bully or trying to be mean which I know You and I know kind of storyband but It’s the opposite of that right yeah it Wasn’t and I’d love you to talk about That a little bit well thanks um So there was a line I’ve talked about This a few times there was a line at the End of that video that I cut out the Last second and this was a marketing Technique I said in that video as Someone who’s been disabled for X number Of years all I wanted was a body that Worked and you have one and if you take It for granted that’s the biggest Mistake you’re ever going to make and I Took it out at the last second of the Edit I was like it will not hit as hard If they’re gonna humanize me I need to Be the villain and it was really fun
Because it was the first time in my life I’d ever been the villain I’d always Been like the Happy bubbly cheerleader Gets along like I don’t I don’t think I Ever had an enemy in my life until I had Viral videos and I was like whoa there’s Some power in being like I don’t care I’m gonna say the thing and yeah that’s Kind of what I did because it because That would have changed it don’t you Agree yeah I couldn’t accumulated yeah Yep couldn’t have done it so I was Looking at buying a brand uh actually I Ended up buying it’s called Zuma juice And it’s a green drink and the first Video the green drink they launched it And this is your kitchen or level six Is this person that cutting green drink Stuff at their house and like fruit Ninja they’re throwing fruit in there She’s cutting it I love it and that was Like the person and then they had this Lady in a wheelchair with the people Thinking of cheese puff she’s like What’s green drinking she’s eating these Cheese pot it’s like the funniest thing And then her chair is like electric she Drives over and they’re fighting and It’s a funny thing right so they launch The video it goes completely viral and I’ve seen that video and then the Handicap Community came out and freaked Out burned them to the ground so he Ended up pulling the video editing that
Clip out relaunching it and never it Just died no the company kind of you Know and eventually it went away and Then I bought the company and I messaged You because I was like I want to Relaunch with that video but I’m scared Like okay here’s what you think okay Okay I have great great thoughts on that So this was Actually a part of dear fat people and Why myself with my personal convictions Religious beliefs whatever I’m like it Is not bullying to tell the truth that Is a lie that we’ve been sold Um it is also not not okay to poke fun At everybody as long as you poke fun at Yourself which I do all the time I’m Silly that video to me If it’s a self-inflicted disability Which is what I consider obesity uh There’s a couple emotional things that Go into it but for the whole most of the Part it’s a self-inflicted disability You don’t get to consider yourself the Same as people with disabilities so I Don’t think that people would come after You that way like in that way or you Could just take that little part out of It reshoot that scene take the Wheelchair out but just still make it That aesthetic yeah and have them do it Yeah it’s interesting it scares you I Know but I can can I touch on that right Now yeah if it doesn’t scare you you’re
Not doing it right Um every time I’m Consulting for people For brands for whatever I was like if it Doesn’t scare you a little bit then it’s Gonna be [ __ ] and it could be mediocre Go ahead put out more mediocre ads That’s just brand awareness but if you Want it to rock It’s got to scare you a Little bit because it has to induce you Know marketing 101 it has to give some Kind of emotion to the audience and Whether that’s like I hate it I love it It made me sad it made me want to help It whatever it is if the there isn’t That Ting of that then you didn’t do it Yeah yeah Interesting I want to see it do you ever Yeah I’ll show it to you okay do you Ever fear though like that by cut by Offending that segment that it’s Gonna Hurt things you I’d love to hear myself Like I’m gonna Be a little aggressive but then because Of that this side’s gonna amplify more You know what I mean so I haven’t found That intelligent people are offended by Me I’ve yet to find that Um I have found that people who weren’t Gonna like me anyways or they like to Project their own Downfalls laziness insecurities whatever It might be on to other people like I Have mad problems from there just me who Has them those aren’t my people anyway
And I sometimes sit back and I look at The people I have attracted in my life I’ve attracted to you I’ve attracted Like massive amazing people and you know Like a Elena Cardell like we’re just Talking about like the people around me I’m like yeah I’m going the right way It’s okay to tell the truth and if at Any time I think I’m being mean or not Telling the truth or it’s not comedic Then I wouldn’t do it yeah so yeah That’s my thoughts on that the other Fascinating thing you told me I remember Was you said that did your fat people Video the people that made the most Money from that were all the the Weight Watchers like they were buying ads on Your video because like it was bringing The right people for them right exactly Because they knew they were watching That video and it’s funny because I Ended up doing I made fun of fit tea because if fits he Was popping around ish the same years And I did a video making fun of fit tea And the CEO called me and he’s like You’re right want to do an ad for us I’m Like yeah I do so I actually did two two Rounds of ads for Fit Tea after that but I told the truth about it and then if People want to buy it that’s up to them But yeah interesting like nothing I’ve Ever done comes from the angle of I want To hurt feelings to see if that’ll
Enrage people like I don’t do rage bait I don’t like it I think it’s kind of Gross there’s a lot of tick-tockers who Do that like look what horrible thing This person does or I’m offended and That’s not my vibe there has to be a Meaning behind what we’re doing yeah Yeah okay so I will talk about this so Because the marketing standpoint Obviously we did there was cool but then Now you have people brand you work with And also your own projects you’re Working with yeah um I love the mindset You’re going in let’s say working the Brand or working with something how do You come up with the scripts and the Ideas and the angles to be able to To craft that message like either way That I write my scripts mine are very Different than yours that I’m fascinated By by writers how they come up with it I’m curious for you what your process is What’s the goal who’s our demo Go backwards and that’s kind of it like What’s the goal or is it a monetary goal We have associated with this okay let me Do the math how many of these do we have To sell to get to that goal okay how Many people that would have that price Point available right now could we get To buy who is that person and what do They like what do they hate what do they Aspire to be like you know and then I Just like do that little wheel turn and
Then I go okay cool and the problem Solve is so underlooked like I love Solving problems for people even the Invented problems that we have you know Like oh no I can’t blah blah blah okay Well this product is gonna solve that Problem for you or you know like the Weight loss stuff it’s so easy I want to Lose weight but I don’t want to actually Have to eat healthy and make meals Here’s a bar that’s gonna do it for you There we just solved the problem you Just laughed at me yeah so I just got You to laugh you’re gonna remember the Funny ad I base on that all right so Here’s here’s my um I’m getting free Consulting because How would you make something for click Funnels what would that what would you Do for click funnels 2.0 yes hey do you Like money I Love Money hey let’s make You more money you have something that’s Awesome why wouldn’t we amplify this to More people make it faster you know how Many people are lost on your website Because you make it too hard for them to Buy the thing that they already want to Get that’s kind of stupid let’s make it Easy stupid uh you know something in There like playing off what they’re Doing now and like Yeah or I love the the visual of someone Just like walking down the street Opening up their wallet throwing money
On the ground walking and throw money on The ground it’s like hey you apparently Don’t like money he’s like wasting it Because your website’s garbage you know Like just overplay all the things that People are doing that’s cool taking the Thing and then like over dramatizing the What they’re actually doing yeah once You make people people laugh and feel Something you grab them it’s fun so that Yeah that’s a good one for click funnels What are the main selling points for Click funnels 2.0 Um the biggest parts are so click Funnels the original click funnels was About building funnels which is what People need it’s not necessarily what They want they want a website they want A brand they want a shopping cart they Want all this stuff and so we always Used to make fun of like you don’t need Those things you just need this but when All comes down to people what they want So it’s like yeah clickfunctional gives Them what they want where you can build A website you can build a store so you Can have your your blog your Shopify Store all that kind of stuff is now in Click funnels and then oh I got it okay Imagine a grocery store or like we’re Shooting in a grocery store but in this Grocery store you walk in and it only Has apples and you’re like okay I got an Apple and they’re like okay and then you
Have to walk across the street to the Banana store and buy a banana then you Have to walk across there and get the Like this is stupid right yeah put it All together click funnels 2.0 boom yeah It’s kind of easy right yeah yeah it’s Just the idea of yeah put it all Together and make it as easy as it is to Change your social media profile even an Idiot can use this click funnels 2.0 Unless you’re stupid design buy it it’s Foreign If you wanted to make one so let’s go Like a step back further because with Like dear fat people in some of these Videos you’re not necessarily selling Off the off the thing you’re creating Like you talked about you’re just Setting the Grand Slam to get people Um Like when you work with Brands I know I Can’t remember you talked about this Earlier today like you did a video Initially that was just there’s a great Controversy yeah good problem and then Late like next came the video we talk About that whole thing as well yeah so That one was with happen app I love it And I’ve done this model multiple times So with happen app the first video I put Out was why dating is [ __ ] and that Video it was just funny it talked about Like our online habits whatever it Naturally got 45 million views just on
Facebook organically is that on your Personal profile their profile I love my Profile so didn’t mention the brand at All in the first one because it’s not a Commercial this is just comedy and we’re Just talking [ __ ] so once it hit to that 45 million Mark and then more on the Other platforms too then I released a Week later the how to fix it which is Happen up you’re actually going to meet These people because when you walk by Them then you get it oh that’s who that Person is like a little ding on your Account and doing it that way by being Like this is [ __ ] up but hey here’s Here’s how we can solve this problem They slaughtered they they did so well They did so well they stopped telling me How well they did because they knew I’d Have to renegotiate my contacts so I was Like oh that’s how I know yeah can I ask How and now I need an actual numbers but It’s conceptually like how do you as Someone who’s doing that because you’re Doing the influencing you’re writing Scripting you’re doing video like yeah How do you get paid in a situation like That just so people know if they wanted To go find somebody to work with like What does that kind of look like yeah It’s changed now so at first it used to Be just like here’s just an upfront fee Now I go okay Upfront fee this is for the ideation
Phase and the whatever if there’s a Production cost depending on how the Level of the production and then if it’s A product that’s a newer product and I’m Gonna help push in the stratosphere I Obviously want some points on the Product uh because let’s be partners in This let’s go all in yeah and then if It’s that’s not available something like That I’ll never oh my gosh Brands please Listen do not go to influencers and be Like let’s do a you got this percent and Use this code chances of your back end Breaking when I bring volume are really High most people say their systems can Handle it and most systems cannot handle It your website might break your funnel Might break your website can’t handle Traffic it breaks so while that traffic I just brought you I’m not gonna get Paid for so I won’t do deals like that And most influencers won’t Um so just don’t push it and your unique Emotional influencers because most Influencers I know a lot of my big Followings and they can do you know they Do their thing but like you’re unique Because you’re able to write into script And strategize where I don’t think most Of them have a marketing mind do they or Have you noticed that no they don’t yeah Yeah for real but I’m happy to and all The people who made fun of me for making YouTube videos years ago they come to me
Now you gotta make an agency just like Teach like yeah scripting out all the Stuff for the other influencers because I wish there was more of that that we Could maybe there is I don’t even know About the network of you like going like Here’s all the influencers you can tap Into and like and figure out those kind Of things you know where they write a Script To me that would be epic that would be Like an Avengers type of thing yeah so Here’s the different genres of Influencers and here’s how you could use Them and utilize our audience because Most of the stuff we’ve done is like we Got to know people who had relationships Or whatever and it’s like one-off things You know versus like that’d be cool to Have a place anyway so there’s your next Billion dollar idea cool thanks I’m gonna dream about this tonight I’m Like oh click funnels 2.0 what problems Why what all the problems and stuff what Do we do Over here yeah it’s gonna be fun so with Your um I’m just curious about your Overall strategy because you do the Videos but then it feels like the next Phase was like you building your brand You’re following and Someone’s mowing a lot outside for those Who are anyways but um as you were built Like how did that fit into it or was
That a part of it initially it was kind Of bananas because it worked too well Too fast and You know but I was still disabled as They started going viral so I was Getting all of these bookings and I Couldn’t do them all because I was like Oh [ __ ] like when it came to the Royal Palace I was like shoot I better get up I have to go on a plane and go to England I didn’t tell them I wasn’t Walking most days I was like I’m gonna Take the prescriptions I need to to be Able to do that at the time but it grew And then I started doing a lot of the Consulting and then more of the Consulting and then as it worked and I Had more success I would like have more And more Brands so like the last few Years of my career has been 90 85 to 90 Consulting and working with Brands and Keynote speaking and the Nicole you know Storefront like the real me has not done That much stuff and I’m about to flip That whole model over yeah and focus on The course that we’re doing together Because that really matters to me my Podcast because I have cool stories to Tell and it’s gonna be like a late night Vibe too where I get to do my funny Monologue off top and then that’s gonna Be cool I’m really excited and then only Partnering on projects I love like we Were just talking about like I have
Featured film aspirations and I don’t Want to just go be in somebody else’s Movie because that takes three to six Months of my life I’ll do a couple cool Ones but I want to be writing those and Helping direct them and the music stuff Has been helping with that too yeah talk About that because that’s something you Launched a music career yeah it was just Amazing you both when you build your Personal brand the way you can then it Opens up so many doors like I want to be A musician and a rapper and and write Books and I want to do a podcast and Like it opens up so many cool things but What brought you 20 to go and I know Music’s kind of your background Initially with dancing and stuff but Yeah like I was one of those hardcore Choir kids and I took music and so Through school and not my certificates And all that kind of stuff too and I Always was just like I want to do this And I’ve written stuff for other people Ndas prevent me from saying where they Went but I have done like some cartoon Stuff too and I just always wanted to do It I’m like well why wouldn’t I um like There’s no permission slip like just go Do it so I did and I told you earlier Like I haven’t released any of my stuff That I think is my best stuff thus far Because I’m going the same way like the First video came out bitty bum I don’t
Know I think it’s like 1.3 million views Organically just on YouTube which is Kind of hard and then the second one to Better and it’s gaining Traction in Different ways and we’ve had uh the Biggest record labels in the world reach Out to my team now and I’m like no wait Wait you guys have to hear what comes After that I’m not gonna make a deal When you haven’t even heard the good [ __ ] yet yeah yeah so it’s just like Part of the fun it’s like when you learn The skills that you can apply it to all The different things that’s what I’ve Learned with me when I learned the skill Set like how to do funnels and Persuasion and traffic and it’s like if We talk about about a ladies Fitness Company I bought it you know so many Things you can apply it to where it’s Just like you know for you it’s the same The same Playbook entertainment is Entertaining marketing is marketing yeah Just do all of it like I look at old School entertainers those were my my ogs My favorites the ones who would sing and Dance and act and direct I’m like that’s The [ __ ] like that’s the good stuff Doing it all is so cool yeah so right Now we’re in the middle of like like This cancel culture of everything right So it’s funny because I think you’ve Done some videos talking about like like Making fun of that like cancel me now
Like um cancel Me Harder Daddy yeah I gotta make that on a t-shirt honestly But it’s curious because some people are So scared like oh if I do this thing Then what’s gonna happen in the Repercussions and everything and like Um love you talk about just like Controversial marketing and like how you Yeah like even how you’re hold the line Hold the line you will have way more P So as we know everybody is not your Client everybody isn’t just is what it Is Um I think Mario Lopez is a freaking Fantastic businessman and entrepreneur And he’s so good at what he does he Wrestles on say by the Bell so I love Him because of that right and I remember Saying to me recently he’s like you know My brand isn’t everybody I want to be With everybody and whatever so he never Says anything does anything that is Outside the parameters of that awesome Mario Lopez brand however that doesn’t Work for everybody and that’s okay uh I Can’t think of the studies right now but So many are if you choose a line and you Hold it your audience even if they don’t Agree with you they’re like oh they have Balls you know like subconsciously There’s a hey they no that’s cool I Don’t agree with them on this one I have Fans who will defend me now even when They don’t agree with me like I don’t
Agree with her on this one but you know She she I like that she’s has the balls And she says it so when it comes to Actual Brands I think you have to get Your board literally you’re bored on Board that hey this is our stance on XYZ Or we think comedy’s comedy and is what It is we’re not going to apologize Because it served its purpose don’t be Dicks to be dicks like yeah it’s kind of Whatever but Especially in comedy and in advertising It’s okay to draw lines it’s a if you Don’t it won’t be successful if it’s not Like we love this we hate this that’s How it’s comedy 101 find a thing and Pick an attitude on it yeah it has to be Like that with marketing interesting uh This is kind of a funny side story but We were uh I was in Dean’s plane flying To met with Tony it’s like a month or Two ago and we landed the private Airport you know with the yeah all the Private planes and we could have our Plane and the plane next to us is the Mr Pillow guy of course and he walks out I Was like freaking out somebody taking Selfies like trying to show and I was Like I looked at him because he went Through with all Trump stuff like when You know hardcore and he got canceled Everyone canceled that’s so weird yeah Actually though is he canceled no well Then I was gonna say yesterday I was
Flying home from Phoenix and the TV guy Next to me in first class had the TV on And it was a Mr pillow commercial like Infomercial I’m watching it he’s Pitching and stuff and like and it’s Just fascinating me I was just looking At that because yeah there was like yes He got hit but also like I didn’t know Who Mr pillow was until that whole Controversy happened that was yes like Awesome like now I knew he was like Atlanta airport like there’s the dude I’m taking selfies like from 100 yards Away like like trying to extend my Family like there’s the Mr pillow guy And like I don’t know who he was until He got canceled and then now he’s now Yeah yeah and now we’re talking about a Podcast exactly I I’ve been canceled Joke it’s like I think we’re at 13 times Now and like am I canceled like yeah oh She’s canceled no I’m not ah I’m not Canceled like you can’t actually do that And it’s there’s gonna be people who Love you or hate you and whatever you Gotta Embrace both like seriously brands I know it’s the corporate culture so That’s why I love so many entrepreneurs That are leading the charge now that are Actual entrepreneurs and they aren’t Just a suit doing this because they can Say no this is a this is a mitigated Risk we’ve gone through hey this could Be awesome some people are going to love
It some people are gonna hate it Everybody doesn’t drink Pepsi that’s why There’s Coke it’s okay to love and hate Stuff so those are my thoughts on it Cash me outside girl she spun that she Makes so much money do you know that her She’s a good little rapper too she’s Killer but she spun it into a crazy Career and I think she was the top Earner on only fans last year never got Naked she just has like that Subscription model and she kills it she Went from standing up to Dr Phil like Whatever it seems to be winning Even in the political climate too when People are like oh we don’t want to be Associated with this or with that side Or whatever it’s like just pick some Stand for something or people think You’re weak and you stand for nothing Yeah and yeah I haven’t seen it Miss Yeah have you In the short term or sometimes it feels Like it but then long term no it’s Interesting it’s extra people talking About you your brand so think about this Like some listening who’s just gotta I Mean most people listen to ours are Smaller entrepreneurs they’ve got a Course or a product or something you Know they’re trying to sell it Um And they’re like okay this would be cool I want to do what Nicole did I wanted to
Set up four base you know three bases to Get them all that and Crush something Out there like how would you how would You deconstruct that like lady boss Let’s say you just bought a brand new Company you want to flip into an MLM and You’re a dude who owns the company what Would you do oh we’re you’re you’re Melting me now oh gosh this is my team’s Laughing in the corner they’re like Don’t say it well I would need to know Like your main products first what makes You better than your competition who is Your competition I also love direct Targeting competition aiming and firing And that comes back to like the Adidas Nike thing you know that story obviously We launch click funnels we um Um that was a conversation because there Are competitors our competitors are Initially was leadpages and it was uh Infusionsoft and so in our big annual Event uh we had 5 000 people in the room And we gave everyone t-shirts to say we Are not confusion soft and then we can Teach it out and it was in this big Thing so much so the the CEO ended up Calling me and yelling at me like why do You hate me so much I’m like I don’t Hate you we just like Batman out of the Game The Joker like we got someone and Um and they’re deaf people who left Click funnels because that because They’re offended but then other people
Loved it became a thing and then Infusionsoft literally changed their Name to something different because we Got everybody in the community like Mocking them in fact I listened to an Interview with the owner the other day And he kept talking about it he said the Owner said confused us off like 30 times In a podcast interview and I was like I Can’t believe we did that did that yeah Like it was crazy but Ever since then I’ve been shied away Where I’m like God I haven’t I don’t Know why like if it’s because we got Certain level or I got nervous but it Works so well as we were building up You’re the boss and the boardroom boss In the bedroom be the boss of your Health Yeah oh that’s good yeah like the when It’s ladies like you there’s like the Whole girl there was the girl Power Revolution with like Spice Girls but now It’s about being sassy and sexy and Taking care of your kids and we can do It all and look good in heels so Sometimes that means your time has to be With your kids so you need the bar to Take on the road with you on the way to The gym like you know there’s like the Key messaging that goes towards women That I don’t know if you’re other people You talked about will be able to hit it I’m just saying I’m just saying like you
Gotta play on that lady boss thing That’s so fun yeah So interesting that’s really fun so I if I were to deconstruct that yeah I Wouldn’t just do one ad Um I know some people say that I like a Series of ads not just to test them Across but because your demo isn’t just One thing usually and then you can hit Different people so I in the first video For example myself I hit people who were Making fun of that Instagram culture Second video I hit everybody who was Married because it was about divorces uh The third one I I gotta really look up What that third one was because I forget And then the Fab people one was Different and then dear religious people Religious people that was no that came After okay yeah but the religious one Too like there’s people who are very Religious and people who think it’s Stupid I got both of them in that video Yeah so if your ad is only hitting one Tiny demo looping in segments of the Market yeah to attention come on in you And then coming in and like like you Know there’s your staff member who’s Like I’m a vegan sorry so he obviously Remembers I was talking about vegans I Still like them it’s a little thin a Little malnourished looking but whatever Yeah we all have of hobbies and do silly Things I’m gonna get I’m just gonna send
You some dead animal okay just like take A bite out of it dude you look like You’ve drawn this I’m just kidding I’m Like I’m just kidding you look nice for A sickly person Um but just that someone’s gonna laugh At that and buy carnivore crisps they’re My favorite use my code Arbor 20. You did Yeah so I was in Melody’s car Melody That we both love from Doterra I was in Her car yesterday and actually in her Pantry she has like a whole carnivore Crisp section now for me and my you Ready did you see my ad for Carnival Crisps no That’s you did I did it in five minutes Because I ate all the product before I Made the ad well that’s the ad so I just It was just a selfie video of me being Like well I was supposed to do this Thing for kind of a crisp but beef Brisket uh I was really gonna ate it Next one these were the the crunchy Whatever’s I ate them I ate this one too And I also ate those uh they’re good Um because I ate them and my code sorry Carnival crisps and it was their highest Converting ad they’ve ever had and it Was just a selfie video that’s crazy it Was fun so then when they ran the ad They ran it you posted on your social oh There’s so much that you could do with Ladyboss because challenging women to be
Part of it is really fun like there’s Challenges you can do and like funny Things like do you remember the baloney That people were like sticking baloney Their kids heads yes like it seems like There’s something that like the moms Could be doing with the bars or some Kind of products or something you know Like there’s just so much fun you can Have with like a female brand like that That I mean I need to be the consultant For all this stuff that’s so cool it’s Fun I told you I’m very selective so We’ll have to talk I’m doing my stuff Too yeah So when so like the carnivores they post On your social they take that that Creative and run as ads somewhere else Also or is it just they were putting it On their socials as well too and they Were such a baby brand I was just like Brand new brand new I was just like I Know you can’t afford me I just want to Do this because I keep sending me your Product we’ll figure it out lifetime Food yeah actually and I was like sure I’ll take it we’ll figure it out that’s The only brand in the last like ever That I’m like just I believe in this Product and this company it’s the best It’s so good I want to take it over Eventually or something yeah yeah so Good it’s so good You eat meat yeah okay I’m gonna send
You some it’s delicious you’re gonna get Hot sweet yeah we’ll get salmon it’ll be Cool yeah trick them into it Why wouldn’t you eat an animal it would Eat you It would eat if you fight that logic That is if given like a chicken For a long time exactly it would start With sharks and bears like eat that food This is what’s crazy about the ocean I Thought this the other day about the Ocean I’m like well the ocean’s crazy Sometimes we eat them sometimes they eat Us whoa like that’s like flipped Universe Multiverse [ __ ] yes that could Be the head Oh man for mushrooms for like mushroom Chocolate dude speaking of mushrooms Though go on you eat one mushroom a day It lowers your cancerous by forty Percent so like actual mushrooms or Mushrooms with the probably actual I Don’t know exactly okay I just read the Stat and they didn’t go deeper okay Jerky nowadays though so I’m gonna buy Mushroom jerky it tastes like beef jerky But it’s made out of mushrooms that Sounds great I love food that’s made out Of other food it tastes like other food Right vegan yeah we’re gonna perky they See me coming up tofurkey let’s do it They make mushroom murky you know what We need in our lives there’s more soy That’s gone well for us and Humanity in
Men and yes and population growth all That soy products in our bodies Ingestion I’ve been on both sides of This soy argument it’s been interesting Because I was uh helping a company whose Core product with soy so they like Fought for it and then everyone fights Against it and I’m so confused now that I don’t know what to do I just like to Look at it and I’m like I I don’t know I’m gonna put some of this in my mouth Sometimes yeah fair enough we’ll see Where it goes from there I almost made a Dirty joke I’m glad I left it alone I Just left it alone There we go we all know anyway all right So sometimes you don’t have to say the Thing to say it marketing Sometimes you can have it oh you know it Would be great too it’s a series of ads With no sound in them whatsoever like Just maybe an audio time just at the end Just like a situation and it’s like the Only ads out there with no sound and Then you can show a product like a Series of them That’s interesting soundless ads those Are fun depending what you were saying Earlier about how like you lead it there And you you leave I found that with um When I’m or speaking if I’m selling from Stage if I tell if I try to tell Somebody something then Um they feel like I’m telling them
Something it’s like oh that’s Russell Thinks so instead if I can if I can Create a story or an environment where Then often they think it and they have Then they thought and I didn’t think it And then they’re more likely to move and Persuade you know run the back and buy The thing or whatever so it’s like how Do you create stories like that I’ve Never tried from an ad standpoint but From like when I have a captive audience In a room I can do that really well tell A story Like oh and they have the they have the Epiphany at the end we’re like oh I’m in Charge you know like that was my thought Yeah that’s like callbacks and comedy That’s the exact same thing explain that For me so a callback in comedy for those Who don’t know is the technique where I’ve already said the punchline and then Later on in my set I’m going to circle Back to that same punch line why because The second time you do it the audience Is like oh I know what you were getting To the audience feel smart but you can Do it in three fives and sevens so you Get to that third one there might even Be a moan on the third one like oh I did It again you get to that fifth one they Go nuts like go back watch Eddie Murphy Any of the big Comics it’s always at Three five seven and I do that in ads as Well with people interesting I’ve seen
It before I didn’t know it’s called Callback yeah that’s cool And you do feel yeah it’s similar to Um uh super super easy barely Convenience Ryan George do you know him Are you friends with him or do you Follow him Ryan George no but I will he Um on the screening that channel his Channel called pitch meeting and it’s Like it’s the best thing on YouTube but It’s him talking to himself he’s the one One oh that’s amazing one he’s the Writer who just wrote a new they gotta Show I just wrote Adventure then game And then he’s pitching into the producer Then go back and forth but they have the Same he’s done like 500 episodes when People die but they don’t actually yeah Oh it’s so funny you would love it from A car he’s a great comedian but like Every time every every all 500 episodes He says three or four like each Character has the same the same line It’s like now I’ve watched all 500 Episodes every single time I’m like Waiting waiting Yeah he did it and like y’all freak out We’re all laughing it’s like that build Up just waiting for the line every Single time anyway exactly super fast You didn’t get the joke because you’re Malnourished see there it worked I’m sorry vegans have feelings too yeah I’ve heard
So they say I love you fighting your Laughter that’s actually my new favorite This is like she’s right here I love him But that’s funny but like your face is Probably how I watch most of your videos Someone get him a Squatty Potty just Kidding we have no not here again oh my Gosh we did get squatty potties all over My house so like I’m a sucker for good Ads good ads we have to like I need to Support them because the ad was so good So I feel that way too yeah I want to Buy it take my money you’re funny take My money so Nicole you’re the first Person to be in this room so yeah we’re Not telling people we’re in a secret Location and we’re keeping a secret Because someone’s gonna rob me I don’t Even know where I am I would say Conservatively in the last 12 months of Pricing six million dollars on books so You’re in the middle of some of the most Rare cool books but I’m here’s for you So you the first book you read what was It called when you were sick and you Went into the library and you bought the Louise hey you can heal your life yes so I’m curious after that book like read Into first of all prior to that was that The first that was the first first so What other books based like first of all The things have you read that or Audiobooks whatever that had a big Impact on you do you have favorites or I
Do so so I think Louis Louise Hay is an OG I know people say bad things but who Cares I love Joel Osteen I love his Books specifically I think they’re Really helpful Joyce Meyer is my my Homegirl do you know her are you Familiar she’s a preacher a female Preacher and her books are just awesome Because she has the voice of a comedian Like an old female like a Joan Rivers Like comedic voice in the way she types Even mixed with she’s a Christian Preacher so she’s teaching you lessons And stuff from the Bible but she’s given Real dirt on it and being funny so I Freaking love all that stuff and she Tells it like it is so I was like that Um by the way I met Joan river and I Have a picture with her do you really Yes you know one of my like regrets You’re like ah I got that one I Collected that infinity stone one of my Like kind of regrets but life is what it Is is that I didn’t understand her Comedy while she was alive I always was Like she’s just mean she’s just mean and I didn’t get the art of the roast that She was such a freaking Phenom at until Years later I think I was just too young To understand it maybe but now I’m like Whoo she was good and she was right she Was ahead of her time like she’s great Um and then book guy’s like Dom Magellarias I love him and I love The
Alchemist I told you I’ve read it so Many times I forget but anytime Something big happens in my life I go Back and read it uh I buy everybody who Has a baby the same book and it’s oh the Places You’ll Go by Dr Seuss that’s Interesting have you read that guys you Gotta reread that book a long long time Ago when you read that now you’re like Whoa that’s knowledge bombs and I get That for everybody who has a kid and I Always write them a big letter in it I Bet like what was going on at that time About their parents and about who I am In their life and all that kind of stuff Give them a little wish for the future But that book gives you a lot of awesome Lessons and just like this like it talks About haters it talks about how you’re Gonna fail sometimes and that’s okay and Just be brave and go for things no I get Chills thinking about that like Dr Seuss Knew what’s up yeah and then one time This guy gifted me A trilogy but there was four books in it It’s right here Three four yeah yeah like it literally Says Um the secrets Trilogy on it I gotta Pick this up it also weighs seventy Thousand pounds I use this as a weight as well Um it’s the secrets trilogy but there Are four brothers it makes me laugh
Those are like those are some of my Favorites and like yeah like Laws of Success and I’ve read Tony Robbins stuff And I’ve gotten into everything I can Get my hands on too I similar to you I Just love learning that side of it and I Have to reset myself because you know [ __ ] goes on in life and in business and Whatever and I’m like I need a reset and Then I go back I’m like oh yeah this Happens to everybody and keep your mind Focused and always the constant reset It’s a lot of chaos right like Everything starts I think it’s more more Chaotic and you have to reset it and Then like that’s just constantly in all Parts of life so is that why you prefer For to like have your main business in a State that’s more chill Is that part of it does that help you With the chaos not necessarily more so Is why I was yeah I’m here yeah I’m in Boise I don’t want to move so yeah okay Cool yeah Um but I love it here because it’s it’s I mean you know it’s hard to get here Yeah yes it is right we’re booking we’re Like Like there we’re gonna we’re gonna fly Ourselves Basically yeah I need to get yeah Grant Tried to sell me his private jet like a Year ago and I was like that’s not Fitting boys that’s like the size of
Boise it wouldn’t work anyway but it was Amazing fair enough yeah so so my last One I asked you and this is actually Um I know we just met today like Personally so it’s uh it’s been really Cool getting to know you but uh internet Friends right yeah I’m watching for for Years but I’m really excited for you and I’m sure you understand how big I think This is gonna be the biggest thing You’ve done so far is actually the Podcast because the podcasts Is such a distribution Channel and Everything you’re doing socially is Amazing you build huge following and Followers but like those things come and Go because of algorithms and because of Annoying things where I feel like you’re Taking this energy and this built of Momentum and putting it into A show like that that I feel like is Going to take you like anyway so I’m Excited for you but talk about that a Little bit talk about the show because I Think it’s a big deal I appreciate that So much and like you were the person who Said that to me and I think there is so Which is exciting and thank you and I Think there’s something to be said about Like me and long form because everybody Who may have a preconceived notion of me The second they are actually in Conversation or in a room with me and It’s like long-form conversation they’re
Like oh oh you’re not oh okay or Oh I Thought you were this 22 second video Yeah exactly oh then you look I’m like Yeah I get that a lot but I just think It’ll just like kind of open people and I like exploring Humanity too I don’t Want to just be a queen like click bait Sound bite that’s not even me it’s just Like a fun game yeah Um so the show is it’s called The Arbor Effect a like a a and um it starts with Like a monologue type of thing like I’m Going late night Styles because gosh I Love those old late night guys it was so Good Um and then after that we have a guest And I like to keep it topic based so Whenever I’m doing my monologue on is What the guest is gonna be on and I Would love to have you on I would be Insanely cool yay be honored yay I’m Like what topic would be like because There’s so much we could do but we’ll Hone it in I I’m super super pumped and The list of guests is so massive Um someone asked you know who’s the Number one guest I want to have on Because I know I can get all these super Cool people that I’m friends with and Whatever which is great I’m excited but The number one guess that I want is the Pope oh really cool I want to ask the Pope via his translator Um some very specific questions that I
Think would alleviate a lot of fighting Especially in America because people Hide behind religion as a reason to do This to people I’ve seen a lot which is The opposite of what we’re actually Supposed to do with religious yeah if You’re following it and I just want to Be like Christ said yeah yeah It’s like super judgy or did I miss that Part like you flipped a table once fair Enough we all have Bring this after but yeah I just think It would be really cool to go straight To the head of that Source on Earth and Be like here’s the questions here’s the Things that people keep fighting about In the name of religion let’s say you You know that’s my number one that’d be So cool right I want to put it out there Yeah how would you get that who’s the Connection Point Tony Robbins everybody Tony knows everybody he’d be the one That’s fine okay I’ll call jeric to call His dad to go I’m just kidding look I Don’t even need that extra when I’m Sitting with you I feel like another leg Of Tony’s yeah Oh so cool thanks for coming to boys Things hanging out I can’t wait to hear Funnel live oh my gosh getting free by 23 let’s go this thing again you spent Eight years struggling with this figure Out the solution and I’m excited to get It to more people it’s gonna be me too
You’re so cool Yes oh go team Russell I’m such a fan Go team I said go team this is so cool All right that made me really happy Thank you so much thank you you’re Listening to marketing secrets with your Host Russell Brunson
