I have come to a point in my life where I want to start focusing on the things that I am doing that are good and I want to make them great.
The Marketing Secrets Podcast is a perfect example. I was nervous to admit that it has become a chore but as you will see in the video I am going to be doing things a bit differently now.
So this is officially the end of an era and the Marketing Secrets podcast will never be the same.
Got a question for me ask me at:
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What’s up everybody this is russell Brunson i am actually podcasting today To announce the death and the rebirth of The marketing secrets podcast All right that may have sounded kind of Dramatic and it is but actually in a Really really good and exciting way when I first started this podcast my business Was on top of the world we had like 60 Employees we had sales teams and Marketing i thought it was the greatest Thing in the world and then everything Crashed and collapsed but for some Reason i felt this pulled like you Should start doing the podcast and so Garyvee talked about documenting your Journey but that’s literally what i was Doing was documenting the journey of us Rebuilding our company man it was like The most Amazing For me like the most amazing time of Discovery of my life and i remember i Was like marketing secrets is like for Me is this umbrella brand of like all The content stuff we’re doing and then I’ve done three four five hundred Episodes of the marketing secrets Podcast and it’s been fun But if i’m completely honest over the Last little bit it’s been come more of a Chore it’s been you know my brother Messaging like hey we have podcast Episodes i need two this week and like
Oh like what am i gonna talk about and That’s what brings us to where we are Today [Music] Hey this is russell brunson welcome back To the youtube channel this episode is Actually taken from a longer form Podcast i have been shifting my podcast This episode will actually talk about Why we’re doing it and it’s going to be Longer for episode uh talking about the Transition which you guys have a chance To see here as well on the youtube Channel so it’s a little longer form Video but i hope you enjoy these if you Do enjoy them please comment down below We’re watching the comments i’ll be Using those comments for future episodes Of the podcast but that’s thank you guys So much for listening and i hope you Enjoy this very first episode of the Marketing secret show you’re listening To marketing secrets With your host russell brunson Some of you guys know when i first Started this podcast the podcast is free And all you got to do is subscribe to Itunes man and almost a decade ago which Is crazy and what’s even crazier is even Probably seven or eight years before That i remember podcasting became the Cool thing i was sitting at arm and Morin’s big seminar in atlanta and they Had some speakers come up and talk about
This weird thing called podcasting and Everyone in the audience was so excited And i was like that is the dumbest thing I’ve ever heard of i will never podcast I’m never gonna say the word podcast It’s embarrassing and then my buddy i Remember josh anderson was my friend who Was there at the time with me and he’s Like no like this is the future and i Was like well if i’m ever gonna do a Podcast i’m gonna call it marketing in Your car so remember i bought marketing Your car.com and then the guy who was Speaking about podcasting i remember Hiring him to Do a jingle for me this is the very First uh jingle for my podcast so here We [Music] [Music] Okay so that was the first jingle it’s Pretty bad but i had that jingle for Like six years before i ever actually Did a podcast episode um at the time Man my business was on top of the world We had like 60 employees we had sales Teams and marketing i thought it was the Greatest thing in the world and then Everything Crashed and collapsed i remember we Moved from a 20 000 square foot building To a 2 000 square foot building went From 60 employees down to like six and Uh it was one of those times where it
Was like Emotional and painful and just it was a It was it was tough the the new office We got was about a five or six minute Drive from my house and when the first Two times i was driving there i had this Impression like hey you should start Your podcast now you know you have mark In your car you have the jingle um you Should you should do this podcast and i Remember i was like this is the worst Possible time that i could do a podcast Like i just lost my entire company i’m In debt everything’s horrible but for Some reason i felt this pulled like you Should start doing this podcast and so We figured it out we set it up and uh we Launched the very first episode of the Marketing in your car podcast hey Everyone this is russell brunson i want To welcome you to the dotcom secrets Marketing in your car podcast and it was Literally me driving from my house to The office and sometimes i would drive Back and i was doing it three or four or Five times a week just kind of die It gets funny like garyvee talked about Documenting your journey but that’s Literally what i was doing was Documenting the journey and it’s funny Because if you go back and listen to Those old episodes and i recommend go Binge listening in fact if you go to Marketingsecrets.com and go to the
Content hub there’s a section that says Marketing your car you click on that you Can actually go subscribe to the old Feed that has all the old market in your Car episodes so much like the creation Zone i mean learning marketing again Right and i was learning how to do Things and like i remember there’s an Episode where i was like you got to be a to want to make more than 10 Million dollars a year in a business Like i’ve never tried that again you Know it’s funny things like i was i was Sworn to back then that that now are Funny there were things i was Discovering we were discovering Different ways to write hooks they’re Discovering different marketing funnels And campaigns and like man it was like The most Amazing For me like the most amazing time of Discovery of my life and we did i think Four or five hundred episodes of the Marketing your car podcast about that Time is when i think.com seeker’s book Could come out clickfunnels has come out Maybe even expert secrets and about that Time john reese who i bought pretty much Everything that he’s owned in the past But um i remember he messaged me and Said he wanted to sell traffic secrets Which was like You know i was like oh my gosh i have
Dot com secrets book expert secrets book Like traffic secrets book would be the Third book in the trilogy and i’m so Excited and then he was like you buy all My domains if you want so i bought Traffic secrets and else about marketing Secrets and i remember i was like Marketing secrets is like for me is this Umbrella brand of like all the content Stuff we’re doing i was like it makes Logical sense to rebrand the podcast in The marketing your car podcast to the Marketing secrets podcast What’s up everybody i want to welcome You to today the very first day of the Official marketing secrets podcast and Then i’ve done i don’t even know if we Even know like three four 500 episodes Of the marketing secrets podcast and It’s been fun and it’s been fulfilling It was really kind of probably the next Season of my life where it was like hey We have this clickfunnels company you Know two or three million dollars a year And we you know i podcasted the journey Up to 100 150 million dollars a year Beyond and it’s been fun But if i’m completely honest um Over the last little bits become more of A chore and i think the reason why i was Like i don’t know what to share on these Podcasts like when i was discovering new Things it was all like that was what was Exciting but then like we get more to
The optimization you know of businesses And ideas and building teams and stuff Like that it wasn’t ever like it was Harder for me to find like the thing i Was excited about that i wanted to share That i wanted to give you guys and in Fact i remember in fiji it was when i Was doing my intervention with tony Robbins i remember jld Raised his hand and he was like he’s Like do i listen to every one of your Podcast episodes and i can hear you like Just trying your best to squeeze in that Time like on your drives to work or Wherever it can be And it’s always gold and like i always Do kind of leave those episodes thinking Like what if russell just had more Time to create to write to do what Frankly you do best because i wish she Would slow down and just like Share more because like i love them but Like i was like you’re just kind of Hurting to get them out And if i’m honest that’s what it’s been It’s been you know my brother messaged Me like hey we have podcast episodes i Need two this week and i oh like what am I gonna talk about and i was trying to Bring really good stuff but it hadn’t Been as thought through and and planned Out as as possible and i just know what To go with it so we kept doing them kept Doing them and and hopefully you’ve
Gotten value from them But uh about a week ago I was just like what’s the future that’s Like what should we keep doing should we Not keep doing it if we do do keep doing Like what would get me really pumped and Really excited And that’s what brings us to where we Are today in fact uh recently as you Probably heard me talk about i’ve been Acquiring old rare books from all my Favorite genres like a whole bunch of Old mormon books and personal Development and business and like all Those kind of things and probably Conservatively in the last year We could count the books in here Probably four or five thousand books i Bought so yeah i have a little bit of Addiction called bibliomania it’s you Know it’s a thing from that we you know We’re building this big library but we Needed a place in the interim so we kind Of rented this office to store all the Books and uh one of the rooms we call The napoleon hill room had all the Napoleon hill books and it was here to Like but it didn’t look that good but i Filmed a couple podcasts from here and It’s like we should make this room look Really cool and so we painted it we got Some curtains we got a bookshelf and Then we put just the best Books in here from napoleon hill but
Also my other favorite authors and Mentors And this room became like I don’t know it became special like you Come in here And the energy’s Just different i don’t know there’s Something really cool about it and so For me i started coming here i started Writing here i started spending more Time and just a lot of my creative and Energy was happening here and it’s just It was really special and then we Thought man like we should do something And we keep trying how do we build Youtube videos and all these different Things and anyway over the last week or So i had an idea of like i know it would Get me excited about doing the podcast Again number one it’d be fun to do it in Here in this room where it’s just like You have like this something special Something magic in here you know being In this room with with some of the Greatest minds of all time like Obviously they’ve passed on but their Work is here and their legacy a lot of These things are like first edition Signed by the the authors which is just Such a cool i don’t know something cool About it And that’s something like what would get Me really like what would i be excited To share
And as i started thinking there’s a lot Of things you know i i did a podcast a Little while ago talking about how we’re Buying different businesses which has Been you know it’s fun and you guys all Geeked out like oh i got a lot of Feedback from that episode but i didn’t Tell you what businesses i bought or why I bought them what the plan is what’s The strategy what’s working what’s not Working the ups and the downs like all The journey of those when the first Business i bought was it’s called zuma Juice it’s a green drink company and i Did it because like i thought i was Bored but i wanted a challenge i wanted Some fun i want to be creative again i Wanted to be in the business right like The first decade of my life i was in the Business i was launching tons of Companies and stuff and then when we Launched click funnels i wrote the books Kind of retired from that and i coached Other people’s businesses and i wasn’t In it anymore i wasn’t doing it and i Missed it so i bought zuma juice as a Project to go and to get my hands dirty I want to build a business and just make Sure that i’m sharp and i know what’s Happening so we bought that i bought a Bone broth company called aubom bone Broth i partnered with a friend on a Supplement line called blackout and Phoenix which is an energy thing and so
They put you to sleep one of my original Co-founders of clickfunnels dylan jones Created a software company called one Pager and we partnered on that uh we Just recently bought john reese’s Company guru.com i also i don’t know if We publicly announced this yet but here Maybe is the public announcement i just Bought lady boss from brandon and caleb Poland about magnetic marketing from dan Kennedy i bought dudley voomley toonly From brad callan i bought startup drugs Was a t-shirt company i’m launching a Company called understand.me uh i’m Launching new brand called secrets to Success i’m writing a book called Secrets of success i’m republishing a Bunch of these books uh they’re in the Public domain and like there’s all these Things that i i’m so excited to share And to talk about but i’ve never had a Place to talk about it like i always Share a principle i’ve learned along the Way but how many was like an episode Where i just go for 30 or 40 minutes Telling you guys what like why i bought Aubhon and why i bought voomley and the Strategy and the things that what’s Working what’s not working like what We’re testing like oh crap this didn’t Actually work it’s almost like going Back to the original marketing secrets Today but instead of just sharing you Guys the the the journey of of this one
Rebuilding business which was click you Know eventually became click funnels i’m Sharing all these other ones that sound Like so much fun and so that’s part of The new updates is going to be you’ll Notice when the new episodes come out It’ll be zuma juice part 1 part 5 part 12 and Over time you have a chance to keep Updating these things and all bomb bone Broth and startup drugs and different Things you can hear the journey behind These companies which i think will be It’ll be fun and fascinating and a lot Of fun for me you know i think i can go More long-form so something eight to ten Minutes on a podcast i’ll spend 30 Minutes going through it maybe an hour i Don’t know who knows how long these Things will go we’ll find out today i’m Gonna record a couple today um that got Me really excited Internally in this company we call these Virtual real estate these are little Real estate properties um that we’re Creating we’re building a team we’re Putting them out there and hopefully They’ll make money for us and some are Some aren’t and i want to share these Ideas with you and share the stuff i’m Learning because i’m learning so many Good things there’s there’s a magic and Being in the business and getting your Hands dirty again that makes for me
Makes me a better coach makes me better Trainer makes me better teacher makes it So we can build better software because I’m i’m playing the game i’m not just Someone who i mean so many of the Marketing gurus did a thing once and Then they spent the last decade or two Decades talking about like i love this Game probably more so than anyone i’ve Ever met like i want to be in the game Again so there’s that um also i used to Do decade and day calls my inner circle Members where i would do consulting Calls and it was just for them to hear And for a long time is one-on-one and Then i started opening up where i let Other inner circle members in to listen In on it and i was like man what if i Started doing these consulting calls but Like let you guys listen when they Become podcast episodes so i kind of Want to launch uh a sub channel on the Podcast not a sub channel but just a sub Show on the podcast called decade a day Where i’m sharing these consults umaki Live we have so many amazing Presentations like i want to bring some Of those back for you guys um i’ve never Really done an interview show there’s People i want to interview like we just Uh signed a deal with damon john we’re Doing a really cool project with him Like i want to do an interview with him We just we’re doing a project with
Nicole arbour like i want to interview With her you know like just other cool People that we’re working with i’ve Never had a spot to do interviews to Like get the marketing secrets in their Brains there’s a lot of stuff i’m doing In biohacking where a lot of them do With personal development like there’s Just more stuff i want to talk about and So The thought was like well do i cancel The show do i do a new show do we do Something different and i think i still Want to keep it under the Under the umbrella marketing secrets Because that’s the lens i want to share These ideas with you um i don’t want to Share like just like here’s a here’s a Personal development you know thing i Learned i want to do it through the lens Of like how can you use this in your Business for yourself to become a better Entrepreneur or how to use it as a tool To help the people you’re serving as Well and so that’s kind of the the the Game plan for the future of this podcast It’s gonna be fun i think uh we probably Won’t launch do two or three episodes a Week like we’ve done in the past might Be one longer for an episode a week and Then maybe some of the short forms i Still want to do some of these you know The similar marketing your car marketing Secret style where i get an idea and i’m
In my car and i have an idea when i want To share with you but i want to do when I’m actually inspired to share the idea Not just like hey we need three episodes This week russell what do you got you Know um we need more q a calls i think Our team’s gonna reach out to a lot of You guys for answering questions in fact Um we’re setting up a thing on Marketingsecrets.com if you go to Marketing.com people scroll there and You can leave them a question and we’ll Pull those questions in and we can do q A shows where we have a chance to answer Your specific question um so there’s a Lot of fun ideas and things but it as we Started talking about this i got really Inspired of like what this show could Become and how i could serve and how i Could lean into you guys and give you Guys what you want as well as helping me Stay sharp and like helping me to Analyze what we’re doing at a different Level right a lot of times these these Things are happening in my head but when I can talk about loud it helps me think Through it a lot of times as well and Hopefully my team will listen these more So like the team working on zuma juice They should be listening to zuma juice Episodes to know where my mind’s that so They can they can run with it as well a Lot of times i have a vision and i’m not Always the best at articulating it to my
Team so hopefully it’s become a good Tool for them as well so anyway that’s Kind of the vision the plan of the Future the marketing secrets show i hope You guys are on board that i hope you Excited if you do please let me know hit Me up on instagram facebook wherever You’re listening to these things you can Do it on your phone you take a Screenshot of like the actual if you’re Listening on your phone take a Screenshot of this and go to facebook or Instagram and everyone tagged me in it i See those all the time and just let me Know like just russell’s a good idea or Um hopefully by the time this episode Goes live you’ll go to Marketingsecrets.com and like leave a Question if not it’ll be there in a week Or two but uh let me know your thoughts On your ideas and what you think about It on top of that like if you enjoy the Show again please go to itunes or Spotify we’re out and like rate and Review and leave the feedback uh that Way i can see those things as well and It’ll be it’ll be fun i guess you could Say that the my podcast is growing up uh But i don’t want to lose any of the Energy the excitement from it but i do Want to have a big where i can spend More time and really think through Things and give you guys stuff that’s Going to be super beneficial i want to i
Want to take this podcast from good to Great you know i’ve been talking to some Of my friends talking my wife about this A lot recently like just the concept That good is the enemy to great right Like why do people not have um great Businesses because they have good Businesses why people have great Marriages they have good good marriages Why people not have great podcasts they Have a good podcast and i want to turn This podcast from good to great i want To make everything in my life that i’m I’m touching i want to transition from Good to great because yeah as long as We’re here might as well maybe we’ll do The greatest we can right i had a Conversation at the unlock the secrets Kid event with all the kids and i talked About attitude it’s like look you have To go through this experience anyway Right you have to go through school you Have to go through work you have to go Through the experience the only thing You can really affect is your attitude And so saying i’m a podcast i might as Well make it great like i’m doing it Anyway Might as well step back and make it Great so that’s the goal i’m gonna try To make this great on top of that we’re Also using this as a platform where the Podcast is gonna be the top the top Level of all of my content strategies
For you guys to understand this like i Talk about this in the traffic secrets Book about the chapter of conversation Domination where it’s like instead of Doing what a lot of people do like they Say make a video and repurpose it on 50 Different platforms it’s not that way It’s creating a show That then you can pull pieces out for Different platforms right so that’s kind Of the game plan here as well is this Marketing secrets show podcast you Recall it i’ll be recording it for the Podcast that’s gonna be the top like you Guys in the podcast my number one goal Is to serve you guys and then from that We’re gonna take things and we’ll pull Pieces out to use for youtube and use For instagram and use for tick tock and Things like that so that’s the game plan So this is the death of the old Marketing secrets podcast and rebirth of Something amazing internally i’ve been Calling it season two which is kind of Funny because for season one had Whatever 300 500 episodes whatever it Was season two are starting over um and Uh this season may be the only second Season if we like enjoy it but this is The the game plan for the process moving Forward so thank you so much for Listening for me part of the show Excited for the future excited to share Some really cool things with you guys i
Hope that it serves you hope it changes Your business and hopefully it changes Your life thanks again for listening and Uh we’ll see you guys on season number Two
