One thing that has massively improved All the websites that I design and Develop is doing a better job of Breaking up the content our attention Span as human beings is getting smaller And smaller and so anytime somebody Visits your website if they see a big Block of text or a long paragraph They're just not going to read it so Instead what you should do is break up That content as much as possible try to Never have more than two sentences in a Row before you have a paragraph break or You break it up with some sort of color Or icon or even an emoji by breaking up Your content you're more likely to Capture people's attention keep them on Your site for longer and then get them To take the action that you want them to Take