Hey what’s up everybody Anton crowley here from e-commerce Lifestyle calm and welcome back to the Podcast in today’s episode we are going To be talking about using clickfunnels Versus using Shopify for your ecommerce Store So specifically clickfunnels versus Shopify as it relates to a physical Product business a few notes before we Get into this episode I should let you Know that I use both platforms I’ve used Both of them for years actually won Awards for using both of them in very Effective ways so I’m not a hater I’m Also not somebody that’s just making This podcast to earn commissions we do Have affiliate links for both products But I’m not gonna post them below this Podcast just so you know this is just Like actual advice not just driving you To a click a certain link so I can earn 5 bucks ok don’t care about 5 bucks so With that being said right – amazing Platforms both with amazing leadership Teams again I’m a huge fan and supporter Of both but which one should you Actually be using if you want to get Into e-commerce so let me break this Down the simplest way that I know how to Put it and then demonstrate what I mean By each one so in my opinion when you’re Deciding between Shopify or click Funnels for your e-commerce business
What you’re really deciding is do you Want a store or do you want a booth ok The store that would be Shopify let’s Put Shopify here and the booth that Would be click funnels I’ll just put CF For short now when I say a booth I’m Thinking you know you’re walking down The beach right you’re maybe in Santa Monica you see a booth set up it’s a guy Kind of like an infomercial guy he’s got A product demonstration going he’s Pulling in the crowds there’s a huge Amount of people around him he’s showing You maybe how to use this new knife Showing you how it slices Tomatoes and Everybody’s there with their money out Being like wow I want this product that They’re buying it right now and it’s Creating what people refer to actually As a table rush so that is when I use Clickfunnels How I’m trying to use it and based on The functionality of the product in my Opinion that’s really how it’s meant Be used so before we come back to that Let’s look over here again at the store Approach now this would be something Like you are walking down maybe the Beach again but instead of looking to The right where there’s a booth set up There is a huge store and it’s something Called whatever kitchen gadgets and home Appliances and you walk through the door There and you actually see that knife
That was outside being sold with a bunch Of hype around it you also see knives From other brands you see an expert from The store saying hey you might have seen This knife over here did you know we Also offer these right almost like a Comparison chart you have somebody Popping in and saying are you looking For anything else in addition to this Knife did you know that if you buy these Knives we’re also including this free Knife sharpener or did you know if you Upgrade to this package you also get X Y & Z so whereas here in your store with Shopify you’re creating more of an Experience that’s not this is the key That’s not just tailored around one Single product you’re building an Experience as if somebody was walking Into a specialty store and looking to be Guided and helped to get exactly what They needed not just for a product but For whatever their needs are so building Out bundles offering them related things Or freeing and they advise to guide them Towards what is right for them while Also increasing your average order value And LEED value whereas here again with Clickfunnels it’s a very targeted Approach so let’s just say you did want To build a store selling kitchen gadgets Which if you follow any of my stuff you Know I wouldn’t recommend but let’s say That’s what you want to do if you were
Gonna build that store clickfunnels is Not the solution for you the reason is It’s built for exactly what they say it Is and it does a great job of that sales Funnels bringing people in where maybe They can opt in give you the name in Their email selling them a product in a Very direct response-type way getting That sale right away and then taking Them through what are known as upsells And down cells so let me flip this Around and I’ll show you what it looks Like so let’s just say you had that Knife right we’ll keep things simple That’s the example it’s on your click Final store what you would be doing is Buying traffic from all different Sources most likely Facebook Instagram Probably Google as well and You’re gonna be sending all that traffic To this page now again what clickfunnels Does a great job of is allows you to Optimize this page to get conversions as High as possible because these funnel Pages have a sole focus so maybe you’re Building a page at first that’s going to Again try to collect a name and email But the goal is gonna be to push them to Towards the purchase and just like I Mentioned with that booth on the beach Example you can use that all the Elements on this page to build that hype You can have all different types of Animations on the page you can have
Countdown timers you can have visitor Counters you can build it in a way that It shows all the products and the Features and the benefits but again the Sole purpose when somebody comes from Any of your traffic sources and hits That page it’s to get them to buy that Product as soon as possible Again not saying that’s a bad thing but If you’re trying to build a store and More of an experience that might not be What your goal is now let’s just talk About some other practical reasons why People use clickfunnels including me and What it’s good for besides just building These gorgeous highly converting pages You can also very easily build in what Are known as upsells so maybe we’re Selling the knife somebody buys from us Instead of sending them to a generic Order confirmation page we can easily Create a page that they see that says Hey congratulations on your knife Purchase do you want to add this knife Sharpener or do you want to add two more Knifes or do you want to complete your Set right whatever it is you can do Through an upsell page but remember They’re not seeing this until they buy That now the other thing you can do is What’s known as a down sell so if Somebody goes to your ninth page on Clickfunnels they buy the knife they see The upsell then they say no I don’t want
This well then maybe you offer them Something else like 50% off you know one More knife or whatever it may be but the Things that you’re offering throughout The funnel they could be whatever you Want but the way that people typically Make it work best is when you’re doing That table rush style thing that 30-minute 15 minute infomercial type Thing where you’re simply offering Either directly related products or more Of the same after the sale is made so I Don’t know You’ve ever called any numbers off Infomercials for a product you wanted But that’s how it works right you call And you say hey I just saw the deal Where you were offering the garden hose For $15 I want to buy that and they say Okay great by the way you should also Add blah blah blah blah blah whatever it Is and they upsell you on the phone so With click funnels it makes sense as People are going through the funnel now Let’s compare this to Shopify again to The store experience okay so let’s just Say we’re using the same traffic sources Right we have facebook we have Instagram We have Google but now we’re sending People to our Shopify store well when We’re getting traffic to our Shopify Store we’re not sending them to the Homepage we’re not sending them to a Collections page we’re still sending
Them to a product page so if you had This knife that you wanted to build hype Around you could have a product page on Shopify that had that exact knife you Can also do things if you want to build Some of that hype around it like have a Countdown timer don’t do it unless it’s Real but you could do that you could Have visitor counters you can customize The page on Shopify to make it look like Pretty much whatever you want it to look Like but what most people do and what I Would advise you to do if you’re Building a Shopify store is make sure That it’s not distracting but that People know you do have other products Available as well that way you can Increase your average order value and You can get a lot more than somebody Just buying your knife in this example Now there’s some more things you can do On Shopify that build Authority and Build trust rather than just that quick Hype Digital Rush type thing that you Might get with a click funnels page so Some of the things that we do and that You can do on Shopify are build in what I would consider expert resources so These could be things like buying guides These could be things like expert live Chat you could have on the site these Can even be things like product Comparisons like I mentioned earlier Where if somebody lands on the knife you
Could tell them why it’s great for them But then you can also have maybe a graph That shows off the next three levels as Far as improvements so maybe this knife Is fifty dollars you compare it right on That page to the $75 version and the Hundred dollar version and the 300 Dollar version of that knife right Whatever that may be and that way Instead of just being like by this by This by this you’re actually helping Them and guiding them to finding the Right product for them which then in Turn increases your average order value Now some more things that I like for Physical products about having a Shopify Store is that it really is that store Experience so even if the person comes From your ad source they buy that knife Right away it’s not over there right Because you don’t only have one page With a knife you have a whole collection You have multiple collections you have Other products that make sense for them So whether they buy or they don’t buy You can be remarketing to them via email Via Facebook via Instagram via YouTube Showing them products that are related To what they saw on your store now what This does is increases your customer Lifetime value because they’ll buy from You not just once but multiple times to Get the related products that you’re Selling now I also wanted to say again
Things have changed since last time I Talked about comparing these platforms Which was I think yeah almost three Years ago and that is that there are now A ton of different apps on Shopify that You can also use to do upsells and to do Down sells should you want to do so so They’re not natively built in like they Are with clickfunnels So you do have to like pay for an extra App on top of Shopify but Shopify is $29 A month clickfunnels is 99 so the prices Will probably level out again you know I Gotta say again I love both companies Huge fan I never canceled my Subscription for either of them but if You’re building an e-commerce store and You have more than one product which I Highly recommend you should and by the Way I’ll do a video on that in the Future one product stores versus Traditional stores I highly recommend You build a traditional store I highly Recommend you build it on Shopify you Can build in almost all of the benefits That you can get from clickfunnels So things like exit intents when people Go to leave you can have your that their Emails collected not just that but Shopify has an amazing partner ecosystem So you can pretty much customize your Store to do almost anything click Funnels I love I recommend but only Please if you’re watching this video if
You’re part of the dropship lifestyle Community Where if you’re not but you’re already Up and running on Shopify and you’re Thinking should I sign up for Clickfunnels is it gonna make me more Money only if you have like one product That you want to pull out of your Shopify store and run a separate funnel For that there’s benefits for that maybe You have affiliates you want to promote One product you want to build that booth And table rush experience and you want To just have that as a separate side Thing then it makes sense but if your Focus is to build a store Shopify is the Winner all day long Now I’m also just gonna say before I Wrap this video up that I am speaking Strictly about physical products I’m Speaking specifically about having a Real store that sells multiple things But if you’re in a different type of Business Like maybe coaching or consulting or Anything like that then Shopify is not Your solution at all and click funnels Crushes it night and day so keep that in Mind as well this is specific to Physical product stores so as always Guys I hope you found this useful if you Did please leave a comment below and let Me know and if you’re not subscribed yet To the podcast definitely go to Apple
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Resources 1: ClickFunnels 2.0 14-Days Free Trial
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Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.